Google Pixel 4 could be even more expensive than first expected

Google Pixel 4 could be even more expensive than first expected
Leaked Google Pixel 4 series promo image

Recent Pixel 4 leaks have been so detailed and extensive that you could be forgiven for thinking Google’s next-generation phones are already official. In actuality, the flagships are two days away from their debut and the latest piece of information suggests they’ll be quite a bit pricier than first expected.

The Pixel 4 could be $100 more expensive than Pixel 3


An anonymous Best Buy employee who recently spoke to 9To5Google has revealed that Verizon and Sprint-bound Pixel 4 XL units currently appear in the retailer’s online systems with a $999.99 price tag attached. This could simply be a placeholder designed to conceal the official pricing until Tuesday’s announcement but, if accurate, would make the device Google’s most expensive smartphone ever.

Pricing for the smaller Pixel 4 wasn’t available but Google’s previous practices mean the model could potentially retail at $899.99 in the US. This is significantly higher than the $829 price point that was estimated earlier this week when reliable source Evan Blass published what is allegedly the Pixel 4 series pricing for Canada. These updated price points are also drastically higher than what early rumors had indicated. The Pixel 3 and Pixel 3 XL retailed at $799 and $899 when they went on sale twelve months ago and, until recently, the internet giant was largely expected to maintain these respective price points for the Pixel 4 series.

The move would have allowed Google to undercut its closest rivals by a significant margin and, in turn, boost sales and market share in the all-important premium smartphone market both in the US and globally. However, it seems the company has a different sales strategy in mind despite its lack of success over the past three years.

How will Google justify the pretty huge price hike?


Although yet to be confirmed officially, countless reports and leaks claim the Pixel 4 series is going to replace last year’s Snapdragon 845 with the speedier and more efficient Snapdragon 855 that can also be found inside the Galaxy Note 10, LG G8 ThinQ, and OnePlus 7 Pro. For the first time ever, Google’s also expected to equip its flagship devices with 6GB of RAM rather than just 4GB. However, despite initial reports, the internet giant seems to be sticking with 64GB of base storage and will instead offer 128GB as an optional upgrade. 

Regarding the external side of things, the Pixel 4 will feature a 5.7-inch display and the XL version will opt for a 6.3-inch panel. Both support a 90Hz refresh rate and are accompanied by slim side bezels and a rather large forehead which is home to quite a lot of technology. As per usual, the upper bezel houses a selfie camera and an in-ear speaker. But to help differentiate its smartphones, Google has also included a 3D face recognition system and a Project Soli radar chip that enables a range of Motion Sense gestures.

The rear of Google’s Pixel 4 series is also pretty different because it ditches the company’s famous two-tone construction and adopts a square-camera module that’s now home to two cameras including a primary 12-megapixel sensor and a 16-megapixel telephoto shooter.

Rounding out the next-generation Pixel devices will be stock Android 10 accompanied by Google’s next-generation Assistant which is debuting on the Pixel 4. It’ll presumably be an exclusive initially but should eventually be made available on a range of other smartphones, although the required processing power will probably limit its accessibility initially.

Related phones

Pixel 4
  • Display 5.7" 1080 x 2280 pixels
  • Camera 12.2 MP / 8 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 64 GB
  • Battery 2800 mAh
Pixel 4 XL
  • Display 6.3" 1440 x 3040 pixels
  • Camera 12.2 MP / 8 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 64 GB
  • Battery 3700 mAh

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53 Comments

1. Vancetastic

Posts: 1710; Member since: May 17, 2017

I thought maybe Google had learned from the success of the reasonably priced 3a, but if this is true, I guess not.

11. meanestgenius

Posts: 22423; Member since: May 28, 2014

DOA if Google expects to sell many Pixel 4 series smartphones at these prices. Google hasn’t learned their lesson. 64 gigs of ROM with no expandable storage is too low, no FPS, smallish battery for the XL...Google needs to stick with the midrange Pixels. Flagships are not what they are good at.

19. Vancetastic

Posts: 1710; Member since: May 17, 2017

64 gigs for a flagship is just silly, for any company. They just can't think people are going to pay Apple-type prices for these.

31. meanestgenius

Posts: 22423; Member since: May 28, 2014

Exactly. I’ve said for a while now that Google was trying to make the Android version of the iPhone with its flagship Pixels, and this is just more proof of that.

18. Venom

Posts: 3802; Member since: Dec 14, 2017

I think this will cause more people to hold out for the 3A successors. I'm definitely holding out because the 3A has been a snappy experience for me. I hope the follow up is in the works.

21. Vancetastic

Posts: 1710; Member since: May 17, 2017

Completely agree.

29. applesnapple93

Posts: 333; Member since: Jan 06, 2016

It's going to be the same strategy as the Pixel 3/XL. They overpriced them and then had constant discounts to try and make consumers think theyre getting a deal for the phone when in reality they are being sold at their target price. Idt the Pixel 3/XL were listed for full price for more than a total of 3 months since launch

40. phonedroid

Posts: 32; Member since: Dec 15, 2017

Yes I think so too. Have a high base price but the sell at 2-300 off. Makes you feel like your getting a deal. Automakers have been doing it for years. My guess is Black Friday xl 128gb for 750. 50 bucks more than last year.

2. pokharkarsaga

Posts: 556; Member since: Feb 23, 2012

Outdated starting Storage Outdated Processor Weak Battery Capacity. No Ultra wide Lens. Low Resolution front camera. Still a price bump.

8. Marienx

Posts: 122; Member since: Aug 27, 2013

Boy, calm down. Wait until the phone is announced. The iPhone looked weird in pictures and it look nice in person. When apple puts 2gb of ram it's outdated tech but works fine. Just wait.

10. Dr.Phil

Posts: 2482; Member since: Feb 14, 2011

Outdated processor? I didn’t realize the 865 was already released. Low resolution front camera? I thought rumors pointed to a 10 MP front facing cam. Even an 8 MP camera is not low resolution.

13. meanestgenius

Posts: 22423; Member since: May 28, 2014

They are using the SD855 Doc (should have been the 855+, imo), not the 865. Still, it isn’t outdated.

26. Dr.Phil

Posts: 2482; Member since: Feb 14, 2011

The 855+ is merely an overclocked version of the 855. It doesn’t bring anything new to the table. It brings 4% better single core performance and the graphics are up 15%. Considering even the Note 10 didn’t feature it tells me it’s not that big of an upgrade. Also, as with any overclock, you have to keep in mind the power consumption. Would you rather the phone sacrificed battery life for that extra 4% of CPU performance?

32. meanestgenius

Posts: 22423; Member since: May 28, 2014

If it can be optimized correctly, the battery life can be saved. I’m pretty since Google has control over both the hardware and the software, that they could pull it off. And considering the price they want to sell it at, they should be using the latest SoC. Then again, their hardware has not been the best on the Pixels....

34. Dr.Phil

Posts: 2482; Member since: Feb 14, 2011

Again, it's just a slightly higher clocked version of the 855. I am confident that not even you would notice a difference in usage compared to the regular 855 unless you happen to be playing graphic intensive games. The regular 855 matches the latest Kirin 990 in benchmarks. OnePlus had to increase the battery 100 mAh to support the 855+ in their latest devices And again I have to add that the Galaxy Note 10 did not have the 855+ either (even though they could have) and people still enjoy that phone as well.

49. meanestgenius

Posts: 22423; Member since: May 28, 2014

And again, I think for what Google wants to charge, they should have used the latest SoC. Pixels are not Galaxy Notes or OnePlus smartphones. Notes are far more well known and have a larger fan base, and OnePlus optimizes its smartphones much better than Google does, as well as OnePlus having the larger fan base for its smartphones. Google can’t compete with either of them on hardware, much less OEM’s like Huawei, so they need to compete by having the best SoC available for the best performance they can have (even if it’s by a slight margin) and by undercutting the rest price wise.

14. BLUEBLASTER

Posts: 944; Member since: Feb 23, 2014

At the price they are charging I would expect the 855+. Look at the new One Plus 7t and 7t pro. Both cheaper and have better hardware than Google. The only thing Google would win is the camera but I can live with that.

16. Orion78

Posts: 214; Member since: Mar 27, 2014

Yeah Pixel 4 is going to be an absolute ripoff with those specs. Damn this company is so stubborn.

27. Dr.Phil

Posts: 2482; Member since: Feb 14, 2011

I personally don’t think it’s worth the hit on battery life for an extra 4% single core performance or a 15% higher GPU clock speed, but then again I don’t use my phone to play games. I can understand the ASUS ROG having it because that’s a gaming phone. This is a phone aimed at your average consumer. But my main point was against him suggesting it’s an outdated processor. The 855 is not an outdated processor simply because an 855+ exists since the 855+ is just a slightly overclocked version of the same processor.

41. phonedroid

Posts: 32; Member since: Dec 15, 2017

Awfully late in the year to come with anything less then 855+. I think the real point is google releases these phones so late in the life cycle of the 855. The 855+ may not be a big update but it is an update and a little closer to the 865 performance. 64gb is really weak storage but 128 being the cap is pathetic.

45. Dr.Phil

Posts: 2482; Member since: Feb 14, 2011

Sony Xperia 5 and LG G8X were announced just this past month with a regular 855 processor as well.

46. DBozz

Posts: 106; Member since: Sep 19, 2019

There is a reason they are not in mobile game...

28. CEDEOTB

Posts: 454; Member since: Nov 21, 2016

No Ultra Wide camera and less than a 4000mah battery hurts the most. Every major flagship has it.

30. Dr.Phil

Posts: 2482; Member since: Feb 14, 2011

Note 10 has only a 3500 mAh battery and it's considered a flagship.

47. DBozz

Posts: 106; Member since: Sep 19, 2019

What is wrong with you... note 10 has the bigger version which is an option... but bigger xl itself has less than 4000mA battery which is bummer for the price

48. Dr.Phil

Posts: 2482; Member since: Feb 14, 2011

Note 10 is 6.3 inches of screen size which lines up with the Pixel 4 XL at 6.3 inches. The only version of the Note 10 with a larger battery is the Plus which has a 6.8 inch screen size. The Pixel 4 XL is actually rumored to have a 3700 mAh battery which means it has 200 mAh more than a comparably sized Note 10. So what is wrong with you?

9. Marienx

Posts: 122; Member since: Aug 27, 2013

No it's not... But your comment is.

15. Venom

Posts: 3802; Member since: Dec 14, 2017

It hasn't arrived yet.

4. MsPooks

Posts: 214; Member since: Jul 08, 2019

The flagship Pixels stopped making whatever little sense they made when Google released the 3a. THAT'S what a Google phone should be: 95% of the experience, for 50% of the cost.

12. meanestgenius

Posts: 22423; Member since: May 28, 2014

Agreed. Google needs to stick with the midrange Pixels. They’ve lost what little way they had left with their flagship Pixels.

* Some comments have been hidden, because they don't meet the discussions rules.

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