Galaxy SIII gets new 30 second commercial, isn't taking pot shots at Apple
While Samsung’s artistic barista ads were amusing (at least to non-Apple fans), they also failed to demonstrate why their products were better. So far Samsung has chosen to eschew their inner pitbull for their Galaxy SIII commercials, opting instead to carry on the “Designed for Humans” they began at their product launch. The new 30 second spot shows people using their Galaxy SIII to celebrate a wedding, propose to a girlfriend, and a parent and daughter falling asleep while reading a "book" on the handset.
This kinder and gentler take on self-promotion is one we think is more sustainable in the long run – everyone likes a good chuckle at a competitors expense once in a while, but sooner or later you have to make the case that your product will make consumers’ lives better. Check out the ad below to to decide if they have succeeded:
Posts: 654; Member since: Apr 30, 2012
posted on Jun 12, 2012, 1:25 PM 2
Posts: 17357; Member since: Jun 17, 2009
posted on Jun 12, 2012, 2:23 PM 24
Posts: 46; Member since: Jun 01, 2012
posted on Jun 12, 2012, 8:16 PM 5
Posts: 30; Member since: Oct 24, 2011
posted on Jun 12, 2012, 2:49 PM 1
Posts: 7; Member since: May 14, 2012
posted on Jun 12, 2012, 3:58 PM 1
Posts: 33; Member since: Jun 12, 2012
posted on Jun 12, 2012, 6:25 PM 0
Posts: 183; Member since: Oct 31, 2011
posted on Jun 12, 2012, 9:38 PM 0
* Some comments have been hidden, because they don't meet the discussions rules.
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):