Galaxy SIII gets new 30 second commercial, isn't taking pot shots at Apple

Galaxy SIII gets new 30 second commercial, isn't taking pot shots at Apple
Samsung developed a well-earned reputation over the course of the last year for producing ads that tend to criticize Apple fans rather than emphasize how their products will improve your life. Samsung was hardly alone in this; it seemed like the beginning of the year was a time when everyone wanted to take potshots at competitors – for example Microsoft and Nokia spearheaded the Smoked by Windows campaign during the same timeframe.

While Samsung’s artistic barista ads were amusing (at least to non-Apple fans), they also failed to demonstrate why their products were better. So far Samsung has chosen to eschew their inner pitbull for their Galaxy SIII commercials, opting instead to carry on the “Designed for Humans” they began at their product launch. The new 30 second spot shows people using their Galaxy SIII to celebrate a wedding, propose to a girlfriend, and a parent and daughter falling asleep while reading a "book" on the handset.

This kinder and gentler take on self-promotion is one we think is more sustainable in the long run – everyone likes a good chuckle at a competitors expense once in a while, but sooner or later you have to make the case that your product will make consumers’ lives better. Check out the ad below to to decide if they have succeeded:

souce: Droid-Life



1. androidornothing

Posts: 143; Member since: Apr 26, 2012

love GS3!!!!!!!!!

2. thedarkside

Posts: 654; Member since: Apr 30, 2012

propose to a gf? seriously? i wont almost put money on it that she would say no.

9. whothisperson

Posts: 102; Member since: May 06, 2012

What if that girl is a techy, she may find him using the technology in such a way clever.

3. shy2papa

Posts: 336; Member since: Jan 23, 2010

Short but beautiful :)

4. tedkord

Posts: 17513; Member since: Jun 17, 2009

Seriously? A TV commercial? Apple had TV commercials, Samsung copies Apple again! /

7. Hafiz

Posts: 78; Member since: Dec 20, 2011


18. spoks

Posts: 46; Member since: Jun 01, 2012

so only apple can do TV commercials? they must sue everyone that has TV commercials then...hahahah. You make me laugh, Thanks...

21. groupsacc

Posts: 232; Member since: Feb 28, 2012

He was being sarcastic..

5. kingstandup

Posts: 30; Member since: Oct 24, 2011

I really enjoyed Samsung's previous commercials! They were funny and I was always hoping Apple would respond. Maybe now that Samsung has taken the serious route, Apple will make a commercial taking shots back! We shall see...

6. RapidCat

Posts: 351; Member since: Jun 12, 2012

see this ads for a week after launch 2june in indonesia, but never see the detail moment like in the video :)

8. hova1

Posts: 7; Member since: May 14, 2012

so you're tellin me apple alone must have tv ad comercials , dude you and your fruit company are so sickening its not even funny no more .............. its 2012 and your apple iphone cant even send a bluetooth file so pathetic .................

10. whothisperson

Posts: 102; Member since: May 06, 2012

He was being sarcastic... sarcasm, google it. Also notice his icon, its an ANDROID.


Posts: 40; Member since: Nov 24, 2011

can send bluetooth but only for iphone to iphone not for other devices, which made them being suck phone.....

11. EclipseGSX

Posts: 1778; Member since: Oct 18, 2011

Grrr its so awesome but I cant stand that physical button :'(

12. Sinaps

Posts: 60; Member since: Jul 27, 2010

Damn! Samsung really knows how to make a convincing commercial, IM SOLD.

13. mercorp

Posts: 1045; Member since: Jan 28, 2012

There is no need for this ad,selling it by word of mouth will save you cash.

14. destr0y3r

Posts: 33; Member since: Jun 12, 2012

Designed for dogs lol, cant believe that I see here being posted by fandroids.

16. Ridwan.yahya

Posts: 20; Member since: Apr 05, 2012

no, is designed for you (human) start acting like one and stop being a sh*ep

15. Ridwan.yahya

Posts: 20; Member since: Apr 05, 2012

i think Samsung are sill taking shots at apple here, but more implicit..with their Designed for "humans" thing...

20. rob5150

Posts: 183; Member since: Oct 31, 2011

""new 30 second commercial, isn't taking pot shots at Apple"" it did right at the end.. says... Designed for humans..... isnt that like saying not designed for sheep? just saying

23. Scott_H

Posts: 167; Member since: Oct 28, 2011

They are talking up their own features vs. all other phones, so they aren't taking a potshot at Apple any more than they are at HTC or Nokia.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless