Fortnite Season 5 launch boosts iOS revenue to over $150 million
Following in the footsteps of most mobile games, Fortnite capitalizes on the freemium model by allowing users to purchase in-game currency known as “V-Bucks” that can then be used to purchase various extras such as outfits and gliders. Additionally, users can also purchase seasonal Battle Passes that open up access to multiple other items.
As expected, user spending tends to spike significantly upon the launch of a new Season within Fortnite. However, with the recent launch of Season 5, the daily average spending on iOS has surpassed $2 million. This is up 19% from the average of $1.7 million that was registered during the first 10 days of Season 4. Moreover, July 13 also set a record for the game when players spent around $3 million during the 24-hour period, smashing the previous high of $1.9 million that was achieved on May 1.
Currently, the mobile version of Fortnite is only available on iOS devices, but developer Epic has stated that an Android version is coming soon. However, no specific launch date has been provided as of yet.