Facebook's new Direct feature is literally Snapchat

Facebook has been putting a lot of work into making its apps look and behave more like Snapchat recently. The most visible example of that is Messenger Day, which launched just a couple of weeks ago, but the company has also been experimenting with various additions to its core app, which it has now begun rolling out to all users.

First off, there's Stories, which is pretty much exactly the same as its Instagram counterpart – one or more photos that are visible by all of your friends in a 24-hour window. It's not immediately clear whether this is a separate thing from Messenger Day, or if it's the same, but simply rebranded and placed in the main Facebook app, but in any case the new addition is bound to displease users, as it's the very first thing one sees at the top of their News Feed.

But it's not just Stories Facebook is copying this time – the new Direct feature allows you to send a photo or video to friends, which can only be seen once (or twice, if immediately replayed), after which it gets deleted forever. Remind you of something? Yep, that is quite literally Snapchat's flagship feature, and Facebook even went as far as making the user interface almost identical, too.

The app now also features a new camera button at the top left of the main screen, and pressing it brings users to the second new addition – the completely redesigned camera, which is now full of camera effects, including masks, frames, and interactive effects, as well as Prisma-like filters in real time. This being Facebook, though, it's not at all a surprise that the new features are also immediately used as a marketing opportunity – many of the new effects are tie-ins with upcoming feature films. Or in other words, you can now see what you would look like as a Power Ranger, a Smurf, or a Minion.

What's the weirdest about the new additions is that Facebook isn't even bothering to differentiate between its products, offering what are essentially the same features across its multiple apps, which include Messenger, Instagram, and WhatsApp (though that last one didn't last very long). Plus, it's a bit sad that they couldn't even think of new ways to implement these features, and instead opted to make them pretty much identical to their Snapchat counterparts.The new features should currently be rolling out to iOS and Android users, though a specific timeframe hasn't been provided yet.

source: Facebook



1. LilJokr unregistered

And nobody will use it..... then they'll make another feature that no one will use.

2. ProblemSolver15

Posts: 372; Member since: Jun 14, 2010

Innovation, schminnovation.

3. Cyberchum

Posts: 1066; Member since: Oct 24, 2012

I love it this way: all-in-one. I've no need, whatsoever, for Instagram and snapchat. I don't need multiple apps running in the background—and sipping my juice—when one can do it all. Lemme put up with just Facebook. And, this is purely business, no need to get all moral and conscientious. If you can't beat 'em, you join them

4. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

It's disgusting how they are using all three of their widely used platforms to take aim at Snapchat.

5. therealestmc

Posts: 679; Member since: Jul 23, 2012

I don't care if they lift the whole app. As long as I get it to use it that's all that matters to me.

6. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Yet their founder is #5 richest. Prick

7. KingSam

Posts: 1449; Member since: Mar 13, 2016

Nothing original. Now theres absolutely no need to be on several social media platforms. JUST USE THE ONE YOU PREFER. They're all the same.

8. checkmymike

Posts: 219; Member since: Dec 28, 2011

I don't care about this battery hogging app. I just use the fb site.

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