Report: Facebook considers an ad-free version; the end of Cambridge Analytica

Report: Facebook considers an ad-free version; the end of Cambridge Analytica
In the weeks since the last time we brought up Facebook and Cambridge Analytica, the latter has closed up shop and has been ordered by a U.K. watchdog agency to turn over data on a U.S. professor by the name of David Carroll, under the threat of unlimited fines. There's a whole new meaning of unlimited that we wouldn't want U.S. carriers to adopt. It seems that last year, Professor Carroll received partial information concerning his psychological profile that was put together by the now defunct consulting firm. This data ranked his interests on topics like gun rights, immigration, healthcare, education and the environment. It also figured out his political leanings and how he would vote in the 2016 election.

As for Facebook, the company has been researching whether an ad-free version would attract more users to the social media network. This is something that Facebook has considered before, but in light of recent events, which include co-founder and CEO Mark Zuckerberg's congressional testimony, the timing now seems propitious. The thinking from those in the know, is that creating an ad-free subscription option would keep many Facebook members from closing their accounts and deleting the app.

The problem with an ad-free option would be replacing the $41 billion in revenue that Facebook reported last year. This was mostly generated by selling ads based on user data. Both Zuckerberg and COO Sheryl Sandberg said last month that Facebook reaches the most people across all income levels through its ad-supported model. And both executives added that they will continue to sell political ads as a way to support "free expression."

While certainly nothing has been decided, Sandberg confirmed that a subscription version of Facebook has been discussed. "We certainly thought about lots of other forms of monetization including subscriptions," the executive said, "and we’ll always continue to consider everything."

Even if Facebook adds a paid subscription version, Zuckerberg says that there will always be a version of Facebook that is free.

source: Bloomberg

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17 Comments

1. BlackhawkFlys

Posts: 908; Member since: May 07, 2014

Zuckerberg has made enough money, I think it's time to give another platform a chance.

3. Phullofphil

Posts: 1757; Member since: Feb 10, 2009

Are you a communist. Anyways at this point I doubt he’s doing it for the money I would imagine he’s doing it because he loves his job he loves doing what he’s doing. As far as having a chance will everyone has a chance you have a chance and there’s a reason why it was Mark Zuckerberg and not someone else. Don’t worry about how much money other people are making Worry about yourself.

7. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Your grammar is bad for my OCD.

8. sp3llv3xit

Posts: 25; Member since: Sep 15, 2011

Hahahahaha... Burn Phullofphil

10. sks1969

Posts: 108; Member since: Mar 04, 2012

He WAS doing it because he loved his job, but now he has to please the board of directors and share holders and probably got a bit greedy on the way

2. bur60

Posts: 981; Member since: Jul 07, 2014

Cambridge analytica just changed their name aswell.

4. Phullofphil

Posts: 1757; Member since: Feb 10, 2009

You have proof

5. lyndon420

Posts: 6608; Member since: Jul 11, 2012

It's there... just gotta Google it.

9. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Readers will gobble up anything authors these days (across the entire web) fail to research and release as "credible" information... Journalism as a whole has fallen. No surprise.

13. lyndon420

Posts: 6608; Member since: Jul 11, 2012

I wouldn't reference PA as credible journalism...it's more of a copy & paste dispensery.

12. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

Do some research, Emerdata is the new name!

6. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Cambridge anal-rotica is a branch of google.

15. Klinton

Posts: 1408; Member since: Oct 24, 2016

Cambridge Analytica are nothing , compare to FB itself. FB was meddling in the elections, like no one else. Well...Google too. All that buzz about Cambridge Analytica was to cover what FB and Google did with their bias. And yet, Trump won!

11. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

Cambridge Analytica, those @ssholes are back with a new name. Emerdata is the new company name!

16. Klinton

Posts: 1408; Member since: Oct 24, 2016

What about FB and Google ? Didn't they work for Hilary all the time, using all their power . They are meddling not only in US elections, though. Even killing every reasonable conservative voice.

17. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

The whole system is corrupt, who can you trust these days?

14. zennacko unregistered

They're not fooling me. All they're doing is using Cambridge Analytica's business model without any middleman this time around, as personally quantifiable data seems to be way more valuable than any ad clicks or traffic could ever be. And there's always an election to tamper with somewhere in the globe... and facebook happens to be global.

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