Essential buys email company Cloud Magic for an undisclosed price

Essential buys email company Cloud Magic for an undisclosed price
According to a report published on Friday (via TechCrunch), Essential has made an acquisition. For an undisclosed sum the company founded by Andy Rubin, the "father" of Android, has purchased Cloud Magic. The latter is the company that developed the now defunct Newton Mail app. The company shut down the premium email app in September, leaving 40,000 paid subscribers hanging. Perhaps those running Cloud Magic should have figured that a paid email service would have problems competing with free email apps like Gmail and Outlook.

What role the company will play as part of Essential is unknown. In May, Essential canceled work on its second smartphone in order to focus on its Essential Home smart speaker. Then, that project was put on hold and 30% of the company's employees were laid off. The latest word is that Essential is building an AI-powered handset with a small screen. The device would work with voice commands, automatically reply to text messages and emails for users while booking reservations and making appointments for them. The "game changing" gadget will also make phone calls.

Essential has $300 million in funding to help it produce its unique smartphone, which could be unveiled as soon as next month at the Consumer Electronics Show in Las Vegas. And somehow, the acquisition of Cloud Magic was probably made to advance the capabilities of the rumored AI phone.



1. Vokilam

Posts: 1438; Member since: Mar 15, 2018

wait, essential has a huge chin? i forgot about that, so apple WAS truly the first device to reach all 4 corners. I thought essential was first with their notch, but it's just a notch, they didnt push the envelope - apple got rid of the chin completely.. ok sorry, back on topic. just thought everyone said that essential was the innovator, but they only reached to top corners - not the bottom ones...

3. sissy246

Posts: 7129; Member since: Mar 04, 2015

People were saying they were the first with notch. But you may have seen some post i didn't.

4. Subie

Posts: 2442; Member since: Aug 01, 2015

I would say that Apple was the first with a consistent bezel. So they didn't get rid of the chin completely; They just made it consistent all around. Just look at it straight on and think about it. Even the galaxy s8 has a higher screen to body ratio...

2. mootu

Posts: 1541; Member since: Mar 16, 2017

You seem to forget the bezel that runs all the way around the X and XS. Apple wasn't the first to reach all corners as it hasn't reached that at all, just look at the STB ratio compared to other all screen phones.

5. Galaxy_Apple

Posts: 129; Member since: May 24, 2015

more numbers n ratios ? typical of ppl on this site, u did'nt get what he said anyway , even samsung hasn't gotten rid of the chin yet. wats yr point ?

6. Shazam777

Posts: 42; Member since: Aug 08, 2018

I hope their new phone isn't super expensive. I also hope it's widely available in Europe, instead of being more or less as USA exclusivity.

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