Essential is reportedly working on a 'new kind of phone' with a mind of its own

Essential is reportedly working on a 'new kind of phone' with a mind of its own
Andy Rubin’s ambitious Essential Products startup has been essentially inactive for over a year now, merely promising (and delivering) robust software support for its rookie smartphone effort, which never found the mainstream success envisioned by its creator.

As a consequence, the ex-Googler and Android co-founding father reportedly canceled Essential Phone 2 development, going so far as to consider selling the company he established back in 2015.

At the same time, Rubin continued dreaming of a mysterious “game-changing” product that could eventually materialize as an entirely “new kind of phone.” This would have a smaller than standard screen, according to “people familiar with the plans” quoted by Bloomberg’s very well-connected Mark Gurman, relying mainly on voice commands for a type of user interaction only possible in sci-fi movies prior to this product’s development.

As far-fetched and scary as it might sound, this mobile device is intended as a “virtual version of you”, booking appointments, as well as answering to emails and text messages by itself in lieu of the human being owning the gadget.

If you think about it, that does sound like a logical evolution for today’s slowly improving artificial intelligence technology, although we always expected this next step to require years and years of behind-the-scenes work.

Instead, Essential reportedly feels confident a first prototype of this super-advanced AI phone will be finished by the end of the year, possibly eyeing a demo behind closed doors at the Consumer Electronics Show in Las Vegas in January 2019.

That’s... pretty early, although the company is likely to wait at least a few more months before showcasing this thing to the public. Interestingly, the end goal could be marketing this device as a “complement” to people’s smartphones rather than a replacement for today’s ultra-high-end iPhones and Samsung Galaxies. 

But in order for that to work, the price would also need to be low, which sounds unlikely. After all, both the Essential Phone 2 and Essential Home projects were apparently abandoned to focus on this revolutionary concept.

source: Bloomberg

Related phones

  • Display 5.7 inches
    2560 x 1312 pixels
  • Camera 13 MP (Dual camera)
    8 MP front
  • Hardware Qualcomm Snapdragon 835, 4GB RAM
  • Storage 128GB,
  • Battery 3040 mAh
  • OS Android 10


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