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Elop: "I'm very happy with the decision we made"

Posted: , by Alan F.

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Nokia CEO Stephen Elop recently sat down to chat with a publication in the U.K. and as you might expect, the question came up about Nokia's decision to go with the nascent Windows Phone platform to replace the dying Symbian OS. Until recently, many had questioned whether Android, with its rapidly growing applications market and market share momentum, would have been the better choice at the time. But while the Nokia CEO will probably continue to be questioned about this until his last breath, he is hearing it far less these days.

While Windows Phone still trails iOS and Android badly, there has been a change in the wind, something that could be felt by observers in the industry. When even a long time iPhone user switches to the platform without regret, a corner has been turned. And the release of the Nokia Lumia 1020 puts the punctuation on the recent focus (for lack of a better word) on the performance of smartphone cameras. Nokia has built a niche around the camera, specifically when it comes to low-light photography. But the Nokia Lumia 1020 goes beyond that, to the point that Nokia is close to making the Lumia line the phones to buy for those more serious about photography. It's a brilliant tactic and whether it was planned or whether Nokia sort of fell into this doesn't matter.

While it has been BlackBerry's Thorsten Heins making most of the noise recently, for all of his talk BlackBerry is continuing to send out underspec'd models. Microsoft will later this year set the stage for large screened Windows Phone models with 1080 x 1920 resolution and quad-core processing with an upcoming update. Stephen Elop has kept his cool, even when things looked bad, and has tried to remain under the radar. His decision to pass on Android had to do with his worry that Samsung would become the dominant player there, a prediction that he was absolutely right with. Now, Nokia is the dominant manufacturer of a growing platform that has finally figured out its place in life.

The nature of things on earth is that everything changes. With one fell swoop, a new Android model could offer a better camera. Or, Apple could come up with something by way of Sony that might overtake Nokia. But for now, Nokia has the smartphone camera market and its new mission is to not let go.

"I’m very happy with the decision we made. What we were worried about a couple of years ago was the very high risk that one hardware manufacturer could come to dominate Android. We had a suspicion of who it might be, because of the resources available, the vertical integration, and we were respectful of the fact that we were quite late in making that decision. Many others were in that space already. Now fast forward to today and examine the Android ecosystem, and there’s a lot of good devices from many different companies, but one company has essentially now become the dominant player. Strategically that’s important for us [to be offering an alternative OS] because having a conversation with [chief executive] Ralph de la Vega at AT&T, the first step in the conversation is the recognition that we’re not Apple, we’re not Samsung/Android – used to be Android/Samsung, it’s actually about Samsung now – we’re a third alternative. And as an operator he wants to negotiate with different people and keep pressure on everybody and have the best range of options, he wants that third alternative. So strategically we have an opening with AT&T and every other operator in the world – because we’ve taken that path as the third ecosystem. Now, it’s hard – it’s very difficult because we are starting as a challenger, we’re having to build that credibility; but with partners like AT&T we’re gaining that traction . But it was the right decision. You look at a number of other Android providers right now and they’re in a tough spot."-Stephen Elop, CEO, Nokia

source: Guardian via WMPoweruser

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posted on 15 Jul 2013, 12:59 2

1. decent4u (Posts: 75; Member since: 26 Apr 2012)

There are 2 "or" in the second paragraph last line

posted on 15 Jul 2013, 13:06 2

4. Alan01 (Posts: 438; Member since: 21 Mar 2012)

Thanks! Thought I was just seeing double after working all night!

Alan F.

posted on 16 Jul 2013, 03:06 1

109. juandante (Posts: 654; Member since: 23 Apr 2013)

When Nokia (Elop) made their stupid choice Samsung wasn't even dominating the Android market... And we didn't even know about Samsung, because took them the Galaxy S2 in 2011 to finally have a competing phone and a real name in the market. Samsung was like a dumb and completely irrelevant manufacturer before... What a lier this Elop. He would tell me HTC, etc... But not the unknown Samsung ? A big lier this guy and a very bad CEO.

posted on 15 Jul 2013, 13:39

22. nasznjoka (Posts: 413; Member since: 05 Oct 2012)

ok ok ok ok

posted on 15 Jul 2013, 14:24 6

42. SuperAndroidEvo (Posts: 4888; Member since: 15 Apr 2011)

Nokia makes such sexy phones. Man I wish Nokia would release a Lumia 1020 that would run Android 4.3 NOT WP8.1. That would be EPIC & life saving for their company.

posted on 15 Jul 2013, 15:33 3

51. Dastrix (unregistered)

That's true. It'd be nice to see an Android-flavoured flagship Nokia, and how it fares in the market. It *might* potentially turn things around, but I guess Nokia is trying to play it safe for now. Maybe in near future, who knows.

posted on 15 Jul 2013, 18:50

75. whysoserious (Posts: 318; Member since: 20 Jul 2012)

If he would have had made the right move last year and brought the Pureview 808 to Android, maybe yes, Samsung would've still been the king of Android by then, but Nokia would've had established their ground to compete with the Android ecosystem. Come this year, Lumia 1020, a 41 mpxl monstrous camera with Jellybean 4.2.x? It won't take another genius...

Elop too scared to play the ball with Samsung that's why he stuck with Windows. End of story.

posted on 16 Jul 2013, 22:05

117. Dastrix (unregistered)

Yeah. Pretty much sums up my previous post ;) It didn't take a genius to figure that much out either. xD
You could also look at it this way. The 808 was the pinnacle of Symbian, and went on to show how much potential Nokia's homegrown OS has. It was like the last hurrah for Symbian, and there was no way Nokia would've brought it to Android because that would've meant they actually failed at innovating with their in-house OS. Symbian was already dead by the time they outed the 808 but Nokia had to at least show they innovated and made significant contributions to the mobile world to preserve its brand reputation and credibility. Symbian was thier only option at the time because they just started working with MS.

posted on 15 Jul 2013, 17:16 8

60. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)

Nokia will succeed (without Android), and so will WP8 for that matter. Learn to be a little more open minded, and you might find that WP OS is actually quite fun to use, and way more secure too...

Nokia's 41MP Pureview technology rocks the party!!!

posted on 15 Jul 2013, 17:32 1

65. networkdood (Posts: 6330; Member since: 31 Mar 2010)

Way more secure? You do know that Windows OS is called the Swiss Cheese OS, right?

posted on 15 Jul 2013, 17:51 6

73. FirstoneVorlon (Posts: 13; Member since: 27 Mar 2013)

Your information is absolutely incorrect, I am very sorry to tell you. Android has gladly taken that spot. Microsoft releases patches for Windows at least monthly. So yes, there are a number of viruses and malware for Windows, but with decent Antivirus software (many even free) and correctly patching your computer (oh, and by the way, FLASH PLAYER, ADOBE READER and JAVA are not MICROSOFT products for your record) you're absolutely safe.
One more thing, WP7 and WP8 so far have had ZERO vulnerabilities, malware, etc.
On the other subject, android on a Nokia phone??? Please, did you read any articles on android market share? Profits? Wake up man. It's not even called android any longer, it's called Galaxy. The thing is so absurd that people go into a store and ask for a Galaxy handset, the vendor shows them a Sony or an HTC handset but they still call it a GALAXY, they don't call it android. The average Joe (yes, they buy MANY MORE phones "we", the more "technologically advanced" people), knows nothing about android and they don't want to. They know about Samsung and their ruthless market domination. So wake up man, you're dreaming in a very far away land if you thing you'll see Nokia building an android phone.
That would sure spell their doom...........
But, you sure can wait for on, it should be ready by the time hell freezes over……….

posted on 15 Jul 2013, 17:46 3

72. RiseAgainst94 (Posts: 281; Member since: 03 Mar 2012)

It's not very fun to use. It's very limited, there really isn't much to do at all.

posted on 16 Jul 2013, 21:55

116. Dastrix (unregistered)

You obviously never used a Windows Phone...

posted on 16 Jul 2013, 17:11

115. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

Have a nice vacation by PA. Finally Limited

posted on 15 Jul 2013, 20:55

83. Alex123 (Posts: 241; Member since: 17 Oct 2012)

Thanks. That's what i want to say.

posted on 15 Jul 2013, 22:20

86. TheRequiem (Posts: 245; Member since: 23 Mar 2012)

I just wish they didn't have carrier exclusives. Being only with AT&T makes me hate Nokia...

posted on 16 Jul 2013, 05:04

111. microsoftnokiawin (Posts: 1236; Member since: 30 Mar 2012)

it's because they can't fit the supply if they make it available to all !

posted on 16 Jul 2013, 00:47 2

99. cam-whore (Posts: 164; Member since: 21 Feb 2013)

no way, there is no way that Nokia will use android. They didn't think of using it when they were deep in trouble, why would they think of using it when they are already on the way up to the top. And to think of it, why do other companies who have been using Android all these years haven't even caught up with the n8's 12mp cam even though they had so much technology and resources on their hands, there's just no way some one would put the Pureview tech on laggy and power-hundry android, even though other have already threaded the octo-core level. Android just isn't stable enough...

posted on 15 Jul 2013, 15:32 2

50. shy2papa (Posts: 335; Member since: 23 Jan 2010)

keep telling your self that dush bag

posted on 15 Jul 2013, 13:02 22

2. pokharkarsaga (Posts: 417; Member since: 23 Feb 2012)

Yes he made the correct decision.Windows phone is much better compare to common Lagdroid & ios.only it lacks is import features like notification center,intelligent voice search etc

posted on 15 Jul 2013, 13:22 21

10. Nathan_ingx (Posts: 4278; Member since: 07 Mar 2012)

Come on dude, let's stop with the lag tag!

posted on 15 Jul 2013, 16:08

58. ihatesmartphone (unregistered)

Haters detected!

posted on 16 Jul 2013, 00:48 2

100. cam-whore (Posts: 164; Member since: 21 Feb 2013)

come to think of it bro, android really does lag and is buggy... it Lagdroid really....

posted on 15 Jul 2013, 13:31 5

14. Reluctant_Human (Posts: 904; Member since: 28 Jun 2012)

And with the horrible puns.. I could care less about how deep you want to swallow for WP just please stop it. Your not clever. If you want to sound clever go on google and put a good quote or something.

posted on 15 Jul 2013, 13:38 1

21. designerfx (Posts: 76; Member since: 26 Mar 2013)

LOL! please provide evidence of something other than "windows is better".

The entire global market would tend to disagree and has continued to do so.

posted on 15 Jul 2013, 13:41 7

23. nasznjoka (Posts: 413; Member since: 05 Oct 2012)

wondering why ANDROID sucks the juices from iPhone and windows + others on the market share? more than 60 percent is claimed by android. It seems the general pop dont give a F bout the so called 'LAG' from W8 loosers!!!!! Keep on hating but the world is led by the captain DROID! If you still hating hung yourself you could use your 1020 in the heaven

posted on 15 Jul 2013, 14:19 4

41. sniper1087 (Posts: 531; Member since: 31 Dec 2011)

Loose: Not firmly or tightly fixed in place

Lose: Cause (someone) to fail to gain or retain (something)

not trying to be a douche but It bothers me when people post and do not know how to spell correctly. just for future reference.

posted on 16 Jul 2013, 00:55 1

103. cam-whore (Posts: 164; Member since: 21 Feb 2013)

you're right, world is led by DROID.... for now....but not for long...

posted on 15 Jul 2013, 16:01 4

57. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)

I would prefer Lag over a dumbed down OS which looks like its built by and for cartoons like you...
I don't know when u last used Android... but my NEXUS 4 with mediocre specs(in Android world) hardly ever lagged...
You should be ashamed to compare IOS and Android with a crappy OS like Windows phone...oh wait ur a MS fanboy--- most dioticand obnoxious of all...

posted on 15 Jul 2013, 16:10 5

59. iguano (Posts: 101; Member since: 10 May 2012)

lol quad core and 2gb of ram? my 920 put your nexus in shame, with 1gb of ram and dual core, i dont care if you want android, and i dont care if 99% of the market share is for android, Nokia is happy with wp, the Nokia customers are happy with wp, and if you want to keep android, keep your NEXUS 4 that dont even get a properly bluetooth conections without lag!...

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