Elop: "I'm very happy with the decision we made"

Elop: "I'm very happy with the decision we made"
Nokia CEO Stephen Elop recently sat down to chat with a publication in the U.K. and as you might expect, the question came up about Nokia's decision to go with the nascent Windows Phone platform to replace the dying Symbian OS. Until recently, many had questioned whether Android, with its rapidly growing applications market and market share momentum, would have been the better choice at the time. But while the Nokia CEO will probably continue to be questioned about this until his last breath, he is hearing it far less these days.

While Windows Phone still trails iOS and Android badly, there has been a change in the wind, something that could be felt by observers in the industry. When even a long time iPhone user switches to the platform without regret, a corner has been turned. And the release of the Nokia Lumia 1020 puts the punctuation on the recent focus (for lack of a better word) on the performance of smartphone cameras. Nokia has built a niche around the camera, specifically when it comes to low-light photography. But the Nokia Lumia 1020 goes beyond that, to the point that Nokia is close to making the Lumia line the phones to buy for those more serious about photography. It's a brilliant tactic and whether it was planned or whether Nokia sort of fell into this doesn't matter.

While it has been BlackBerry's Thorsten Heins making most of the noise recently, for all of his talk BlackBerry is continuing to send out underspec'd models. Microsoft will later this year set the stage for large screened Windows Phone models with 1080 x 1920 resolution and quad-core processing with an upcoming update. Stephen Elop has kept his cool, even when things looked bad, and has tried to remain under the radar. His decision to pass on Android had to do with his worry that Samsung would become the dominant player there, a prediction that he was absolutely right with. Now, Nokia is the dominant manufacturer of a growing platform that has finally figured out its place in life.

The nature of things on earth is that everything changes. With one fell swoop, a new Android model could offer a better camera. Or, Apple could come up with something by way of Sony that might overtake Nokia. But for now, Nokia has the smartphone camera market and its new mission is to not let go.


source: Guardian via WMPoweruser

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118 Comments

118. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

You can hate Elop or not but the fact is Nokia is the number one windows smart phone OEM. MR Elop and his great Nokia staff set out to do that and they succeeded. There are 4 software updates coming and some hardware advances that will make windows smart phones up to date with android smart phones. Nokia now knows they have the right stuff to make an android smart phone if they wish that could make them a profit. An Android version of the Nokia Lumia 1020 would be the number one android smart phone on the market. fortunately for the Android OEM's Nokia is cutting them some slack by not making one!

113. almostdone

Posts: 452; Member since: Sep 25, 2012

I don't think going to Windows Phone was a bad decision however when they negotiated a deal with M$ they should have never agreed to exclusivity regardless they receive the 1 billion per year or not. Their main focus could still have been on Windows Phone as the third eco system but why not make a flagship 41Mpx Android phone as well. If it does well they could be selling millions of WP and Android phones. They could of literally become a super power of the smartphones. If android did not work out they still have WP to fall back on.

112. .KRATOS.

Posts: 444; Member since: Mar 15, 2013

My guess they should've go android they might turned the table on.

90. sam.7

Posts: 68; Member since: Jul 10, 2013

time will come and people will see why Nokia choosed windows instead of android. am a market researcher,a business man and have a experience of 15years and i can tell that. Don't know why people over here saying those meaningless things on this article?

85. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Why doe he keeps saying this every 3 months? How many 9*** did Nokia sell? 30 million? Compare this with S3/S4/iPhone. They are selling their assets faster than they are selling their high end phones.

107. cam-whore

Posts: 164; Member since: Feb 21, 2013

samsung = sales (which you aren't gonna get any no matter how much they sell) nokia = innovation (which everyone will benefit from) now choose, lets see just how smart you are....

114. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Yr screen name speaks enough on "smartness" so let's not delve too "deep" into it. Nokia is a good company with a bad OS.

82. cse.vicky unregistered

I am a Nexus 4 user, I had a Windows Phone 7.5 ... . Nexus 4 is definitely a class. Its superbly fast ! However, I think I miss my Windows Phone .. I understand Android has an edge in Apps , Apps are quite faster/optimized and faster update cycle, but Windows Phone with basic Social connection and email and whatsapp is pretty good and I miss it.

79. Gdrye

Posts: 111; Member since: Jan 02, 2012

anyone afraid of competition shouldnt b a leader, yes samsung has resources, and they used that as an advantage when HTC was on their rise. but u know what, Sony will be the new leader, what they may lack in processors technology they make up in camera sensors and build quality, there are plenty of ways to beat samsung, sony seems to be the main one taking advantage of them

80. papss unregistered

With Sony's good brava engine screen tech and very average cameras to date I don't think you are right... I love Sony designed phones and the UI but to say they are leaders is just silly talk.

78. Dion25

Posts: 42; Member since: Jul 25, 2012

Elop and Nokia made the right business choice to go exclusive with Ms. Listen closely to what he is saying. Nokia didnt want to take on Samsung due to the almost unlimited resources they have. If Nokia had choose android and release these phones with such powerful spec cameras, then Samsung would have responded for sure. Nokia don't have the resources to fight Samsung. Their decision to go be the dominant Phone maker for Ms was better for them, with the added financial backing from Ms only made that choice even easier for them.

92. sam.7

Posts: 68; Member since: Jul 10, 2013

i fully agree over your opinion. Nokia knows what they have,they knows they will need to find a best alternative way to take up this competetive prowesses. Iphone is not going to survive in the long run and thats a fact, android will rule and windows will take the 2nd place. And the same will again move like that. People change, so does market. When symbian was on top iphone came and it dominated,then android dominated iphone. Thats rule and it will go like that.

76. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

So much biased comments with no useful information being said.

69. snowgator

Posts: 3629; Member since: Jan 19, 2011

Sigh...... In another 3-5 years, Nokia will still be cranking out great WP devices, Sammy will be still an Android leader, and there will be other OEM's, OS's and other goodies to argue about. Would I be shocked to see Nokia with an Android line or a line of other OS phones? Nope. Matter of a fact, I would be shocked if they don't. It seems strange to me to be this wrapped up in this conversation. MS is just now getting WP into the big league features, just now getting the cross platform systems to work, and there are people STILL thinking NOW is a good time for Nokia to leave WP?? WP is not a threat to either Android or iOS yet, it is respectable and maturing. Nokia is happy to rule this roost. It is still a perfect relationship between hardware/software.

67. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

Being happy with a decision doesn't necessarily mean it was the right decision. Remember that.

62. tigermcm

Posts: 861; Member since: Sep 02, 2009

This has been bugging me for awhile so I'm going to say it. SHUT UP you fandroids that keep crying for a droid flavored Nokia!! Samsung is killing the droid arena and taking names leaving HTC constantly licking its wounds and other OEMs throwing in a phone here and there just to say they made an android powered phone. The small percent of you crying for Nokia to make droids only suggest specs specs specs. Specs is what Samsung is offering and Nokia doesn't care about. Nokia is about innovating over specs. Fandroids seem to only want specs and not innovation hence why Samsung is droid king. Nokia wouldn't be able to sell in the droid arena they would be another HTC so shut up and like, love, sex your Samsungs and quit trying to make every OEM make Android

64. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

....what did I just read.....excuse me but can you tell me ONE price of innovation Nokia have bought to the table recently....now you will blah on about some idiotic camera sensor rubbish and how it create a marginally better pixzel density photo or whatever you camera Nokians talk about but the thing is that's not really innovation that will work in everyday life...innovation is creating something that will aide your day to day life and not something that creates marginally better photographs that its predecessor.... You knock Samsung but they have spent more on RandD than Nokia have made profit for the past 2 years....they are on the cusp of probably the biggest breakthrough in smartphone history for a long while with creating a flexible display phone.....this is innovation.....so next time you decide to open your big mouth and love Nokia get your facts straight.!

66. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Samsung does one thing well only: copy from Apple. Unfortunately, the death of Steve Jobs has left two massive companies without any clue how to innovate...

71. tigermcm

Posts: 861; Member since: Sep 02, 2009

I knocked Samsung? did you read the right comment? I don't love anyone outside my family I have an HTC sir. what innovation has Samsung put out in the last few years? bigger screens? more specs?you said innovation aides In day to day life but a better camera doesn't aide in day to day life? you must not have kids, if you do you must not takes pictures of them. you probably are one of the many on here crying for an android flavored nokia.......yeah that's right go delete your comments on other articles before you say that's not true

94. -box-

Posts: 3991; Member since: Jan 04, 2012

Ahahahahaha, you think flexible displays are new and innovative? Hey, there's a bridge in downtown New York I have for sale...! Heck, the concept of a flexible display predates commercial personal computers and cell phones ! NOKIA is the first to have unveiled a functional prototype flexible OLED display, in 2008, when the best that Samsung could do was the Jack or Blackjack or whatever.http://en.wikipedia.org/wiki/Flexible_display#Nokia_Morph_and_Kinetic_concepts

96. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

You misunderstood I meant first to successfuly maps produce flexible displays....

108. tigermcm

Posts: 861; Member since: Sep 02, 2009

you must work for Samsung to know that the screens have bee mass produced. So by you saying they are innovative because they are the first to mass produce you are saying no matter who invents the product it isnt innovative until its mass produced......

56. ryq24

Posts: 876; Member since: Oct 17, 2011

Nokia should tell windows to add popular games like candy crush and temple run 2 to all it lumia range of phones then that will make WP successful ! Most people don't really care about the OS anyway! It's the price and what apps are available that are important.

52. Googler

Posts: 813; Member since: Jun 10, 2013

So he essentially admitted he was afraid of Samsung, interesting. I still don't see why they don't do both, other than MS looming over their shoulder.

106. cam-whore

Posts: 164; Member since: Feb 21, 2013

no way, there is no way that Nokia will use android. They didn't think of using it when they were deep in trouble, why would they think of using it when they are already on the way up to the top. And to think of it, why do other companies who have been using Android all these years haven't even caught up with the n8's 12mp cam even though they had so much technology and resources on their hands, there's just no way some one would put the Pureview tech on laggy and power-hundry android, even though other have already threaded the octo-core level. Android just isn't stable enough...

49. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Now let's cut the BS....im starting to become annoyed with these fanboys like urban phantom, raunak and sakuro akino, TBH I believe Elop was a total idiot in completely shutting out all other possibilities and only going with his ex employer but hey that's my opinion! My opinion is not definitely true and I realise that and its time others realise that too people who just blindly love one company are just ignorant and naive and need to try other possibilities first! Granted some may actually have tried very thing and love one company because they found there product best for them, but that is no way an excuse for you going round like a deciple spreading your word as truth and bashing anybody who believed otherwise! True if the person is tolling then rage away but if he is being serious then what's the point that's his view.....this is me saying stop the constant whining Nokia and Samsung fanboys alike cause its really boring and no one will win in the end...Samsung have massive sales Nokia have the best cameras that is the truth and the rest can be made up around that! I'm sorry but I knew this article was going to go mad with fanboys so thus had to be said!

77. papss unregistered

I agree on many levels.... For once. As a fanboy (who here isn't right) I try and stay objective until someone says something truly stupid ( happens a lot).

93. -box-

Posts: 3991; Member since: Jan 04, 2012

Whortonhearsawho: Nokia was selling over a hundred million phones per year when Samsung was just entering the smartphone races. There were possibly times when Nokia moved more imaging devices than all of samsung's consumer electronics combined. Sales aren't everything, otherwise we'd all have iPhails (based on single-model phones) Mobile tech would be nowhere without Nokia. Show some respect. As for Elop, watch the presentation of the 1020. He comes off earnest, confident, rightfully proud, and genuinely passionate without being a blind narcissistic self-absorbed fanatic (like jobs, who, anyone can admit, was a much more egotistical jerkball than Elop could nightmare to be). He has gotten a lot more easy-going and is happy to show what Nokia is doing, like a justified proud father, or, really stepfather, since he was elected as the first non-Finn to lead Nokia. He's remained ever the practical optimist despite strong critical attacks and pessimism from media and fanatical whiners like yourself, and every new launch, every true innovation Nokia has keeps proving Elop correct

48. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Elop is the biggest douche in the whole mobile industry......whether he made the right decision remains to be seen but whether he did it with grace and proper conduct is a definite NO....I'm sorry I just hate the guy

46. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

Nokia made the right decision on going with WP. Here's why. Look at Sony. Sony makes great android phones that the critics and fandroids love. But nobody buys them. Do you know anybody with a Sony android phone. No. I would rather own a Nokia phone with a great camera and hardware than a android phone with a million apps. The battle for customers for Nokia can be won on the low and mid range.

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