Do you recall when the Samsung Instinct challenged the Apple iPhone in these ads?

Do you recall when the Samsung Instinct challenged the Apple iPhone in these ads?
In the Winter of 2007, once it became apparent that the Apple iPhone was a hit for AT&T, carriers like Verizon, Sprint and T-Mobile were desperate to have an iPhone challenger with a touch-screen in their lineup. These so-called iPhone killers included some featurephones that were stuffed with things like an HTTP browser, live television, and in the case of the LG Voyager, a QWERTY keyboard.

The following Summer, on June 20th, 2008, Sprint released another feature-packed handset that was given the task of killing the iPhone. The Samsung Instinct was a Sprint exclusive, and in a series of ads, the Instinct became the first of the iPhone challengers that actually mentioned and displayed the iPhone in its advertisements. The commercials listed features that the Instinct had and the iPhone didn't, paving the way for Motorola's much fiercer "iDon't" attack with the Motorola DROID a year later.

Sprint and Samsung caught a huge break with some of the Instinct ads. Because the spots were filmed just before the release of the Apple iPhone 3G, the Instinct was being compared to the much slower first-generation iPhone running on EDGE. In one ad, the Instinct and the iPhone race to see which phone will open a website first. After the Instinct won, the fine print at the bottom of the screen explained why: the Instinct was using Sprint's network running broadband speed while the iPhone was using AT&T's EDGE. Not much of a fair fight.

Regardless, Sprint and Samsung poured plenty of money into promoting the device which featured a 3.1-inch screen with a 240 x 432 resolution. Sprint and Samsung offered a second 1000mAh battery in the box along with a charger that could power up both batteries at the same time,. That might have snagged some power users put off by the sealed battery on Apple's smartphone.

Even with all of the promotional spending by Samsung and Sprint, the Instinct never did kill off the iPhone, of course. In fact, it had a strong challenger itself in Verizon's LG Dare. But that's another story for another day,

Check out some of the ads used by Samsung and Sprint to promote the Instinct, including the spots where the device goes toe-to-toe with the iPhone, by clicking on the video slideshow below.


Related phones

Instinct
  • Display 3.1" 240 x 432 pixels
  • Camera 2 MP
  • Storage 0.032 GB
  • Battery 1000 mAh(5.75h talk time)
iPhone
  • Display 3.5" 320 x 480 pixels
  • Camera 2 MP
  • Storage 16 GB
  • Battery 1400 mAh(8.00h talk time)

FEATURED VIDEO

87 Comments

1. tedkord

Posts: 17356; Member since: Jun 17, 2009

Remember when mobile internet really was that slow? Verizon's was even slower back then.

9. DRS1977

Posts: 679; Member since: May 27, 2015

Apple pretty much copied and stole everything that they have. Samsung was ahead of it's time, so was LG. That is why Apple stole the design of the LG Prada and the Ativ S.

15. kiko007

Posts: 7493; Member since: Feb 17, 2016

Bwahahaha. That's just grand. Keep living in that delusional universe where people care about what you have to say and 72 virgins wait at your bedside every night :D.

19. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

You know, I remember one of your first posts on PA about personal attacks (people attacking the users of a platform rather than the platform itself) and PA was becoming a cesspool. Now you're doing it as well. He didn't ridicule any Apple users, only Apple itself.

23. kiko007

Posts: 7493; Member since: Feb 17, 2016

You're right. Me and him have a history. I dislike those who actively spread misinformation.

24. Freeza

Posts: 95; Member since: Apr 03, 2016

He seem to have caught up with the word "delusion". Tries to portray himself as a guy who knows everything, in reality he's just a fanboy who knows nothing. It would be better if he doesn't clog the comments section with his useless comments and personal attacks including thrusting his opinion on others. He's going to reply me with a hate speech, how the brand which he is uses is the best, how his choices are the best and how delusional are the ppl who don't agree with him.

25. kiko007

Posts: 7493; Member since: Feb 17, 2016

"He seem to have caught up with the word "delusion". Tries to portray himself as a guy who knows everything, in reality he's just a fanboy who knows nothing. It would be better if he doesn't clog the comments section with his useless comments and personal attacks including thrusting his opinion on others. He's going to reply me with a hate speech, how the brand which he is uses is the best, how his choices are the best and how delusional are the ppl who don't agree with him." There is so much hypocrisy in this response, I don't even know where to start: Complains about personal attacks. Actively commits such an attack. Claims I right "hate speeches". Claims I gloat about a phone (lmao). Forgets that, as of yesterday, he responded to me saying "You must live in a cave! This ladies and gentlemen, is called being hypocritical :D.

32. Freeza

Posts: 95; Member since: Apr 03, 2016

See, I judged how you'll reply correctly :p pls don't copy paste everything it's clogging the comments section. You need to learn English man, seriously. The cave comment hurt you, huh? Poor fellow. You seem to remember it so well. The fact is you didn't mention the context in which I said it :p There's always an option to shut your mouth, if you can't understand what others say or what you do.

35. kiko007

Posts: 7493; Member since: Feb 17, 2016

Listen fam, if you're going to waste my time with conjecture and pure nonsense, at least make it entertaining :D. What does your response to my response say about you? Hmmmm... I wonder.

41. Freeza

Posts: 95; Member since: Apr 03, 2016

Seems like you've wasted some already :p keep wondering but your response says that you when someone says something contrary to your opinion, hell breaks loose in your mind. Kinda fun to play around with you while you get worked up. Anyway let's not turn this into a personal attack and drive away ppl from comments section.

42. kiko007

Posts: 7493; Member since: Feb 17, 2016

Agreed.

87. andynaija

Posts: 1259; Member since: Sep 08, 2012

Well if you were trying to get people to take you a little serious it'd be better if you could WRITE responses with correct spellings. :D

65. EyeSea

Posts: 43; Member since: Jun 04, 2016

Got to love reading how non-devs view these platforms. There really is no contest from a developer standpoint. Apple is not a technology company and hasn't been for the past 15years. THey are a marketing company in the tech sector. Which is funny because Google is not a marketing company. THey are a technology company in the marketing sector. If any of you free-tards / sheeple had a brain of what went into development you would have watch the many portions of the conference not highlighted at the keynote and realized this. Not to say one model is better then the other. They are both profitable, but I love how you consuming pretend to know if one feature was 'executed' better then the other. Simple fact is Apple doesn't have to be cutting edge technology. They can package a turd in burnt hair and sell it to their fanbase. That is the power of their marketing, that they have a following that pulls on the iHeart strings of Americans almost like a sports team. And Google doesn't have to cater to the mainstream. THey have / are / and always will be a cutting edge technology company, with things that are released early or that may not pan out. Their roots come from deep within Sun Microsystem, and they are one of the few companies out there that can claim to truly be 'developer friendly' (and fewer still that can claim that and claim to be profitable).

68. kiko007

Posts: 7493; Member since: Feb 17, 2016

Congrats. You just wasted 3 minutes of my time with information I either already knew or didn't care about. And why must everyone here call others names there's a disagreement? Did I call him a "freetard" or "sheeple" (what the hell is that anyway?) Did I claim they invented something? No. Then why did you waste 10 minutes typing this?

18. Mxyzptlk unregistered

What drugs are you on?

20. Freeza

Posts: 95; Member since: Apr 03, 2016

Same as yours.

66. EyeSea

Posts: 43; Member since: Jun 04, 2016

Certainly not iDrugs.

28. tedkord

Posts: 17356; Member since: Jun 17, 2009

How the hell did you get from my comment about mobile internet speed years ago to that? Troll.

30. kiko007

Posts: 7493; Member since: Feb 17, 2016

Which one are you referring to (genuinely asking because the quote function is kinda wacky)?

34. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

He's referring to the comment made by DRS1977, not you. When it doesn't say something like "in response to #28" you have to follow the posts upwards until you see the one positioned to the left, and that's the one they're responding to.

40. kiko007

Posts: 7493; Member since: Feb 17, 2016

Oh okay. I appreciate it to.

52. tedkord

Posts: 17356; Member since: Jun 17, 2009

The mobile site is awful. I really wish PA would overhaul it.

51. tedkord

Posts: 17356; Member since: Jun 17, 2009

#9, the first response to mine.

31. sprintchesterfield

Posts: 1; Member since: Jun 05, 2016

Because the LG Prada did so well... That's like saying Samsung copied water resistant phones from Casio. Since they released one back in 2005. or that everyone copied the Siemens S10 since it had the first color display. You can use that same logic to say just about anyone copied anything.

36. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Actually, that's kind of the point why it's so ridiculous to say anyone copied anything. All of these companies copy from each other. Some to a larger extent. But to say that any of the companies around now don't copy is being naive as well. Btw, congrats on the first post and welcome to PA.

53. tedkord

Posts: 17356; Member since: Jun 17, 2009

What does success have to do with copying? It's not copying if the original is less successful? What both the Prada and the F700 show is not so much that Apple copied, but that the market was going in that direction already when the iPhone released. No one was really copying, just following the trend.

57. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The Instinct sucked dide.... But Apple stole everything they own, not most...ALL!

2. ctdog4748

Posts: 797; Member since: Mar 05, 2016

And Samsung/Android is still chasing Apple. Apple FTW

4. Freeza

Posts: 95; Member since: Apr 03, 2016

Noob.

11. Well-Manicured-Man

Posts: 688; Member since: Jun 16, 2015

Apple proves that designing both software and hardware is a very strong combination. No company is more successful than Apple and Apple deserves this success. Haters gonna hate. Just giving credit where credit is due.

* Some comments have been hidden, because they don't meet the discussions rules.

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