Citigroup and BTIG see strong demand for the Apple iPhone 7 and iPhone 7 Plus

Citigroup and BTIG see strong demand for the Apple iPhone 7 and iPhone 7 Plus
You know what is cool? Having two different forms of analysis reach the same conclusion. Take Citigroup and BTIG Research. The latter's Walter Piecyk pointed to extended shipping dates as to why he reached a conclusion that there is heavier than expected demand for the Apple iPhone 7 and Apple iPhone 7 Plus. The analyst says shipping dates two weeks after launch are longer than those seen for the Apple iPhone 6s and Apple 6s Plus two weeks after those models launched last year.

As an example, Piecyk pointed to the 48 to 62 days it takes to receive a mid-range iPhone 7 Plus from Verizon. That compares to the 21 to 28 days that it took to receive an iPhone 6s Plus from Verizon last year. Models in Jet Black are taking longer to receive than Rose Gold units took to arrive last year, and Gold models the year before that.


Meanwhile, money center bank Citigroup raised its estimate on the number of iPhone 7 and iPhone 7 Plus units it expects Apple to ring up in the new quarter that starts tomorrow. Originally, the bank forecast that 73 million iPhone handsets would be sold during Apple's first fiscal quarter that ends when December does. But Citigroup analyst Jim Suva noted strong demand for both new models based on store checks conducted in the U.S., Europe, Canada and Asia by Citigroup employees.

Suva also points out that the new iPhone units benefit from the bad publicity garnered by Samsung following the defective battery issue on the Samsung Galaxy Note 7 (and yesterday, warnings went out to those who own a top-loading Samsung washer after one exploded). Also pointing to better than expected iPhone sales is a report showing that Apple has increased orders for components and parts via its supply chain.

The October through December quarter is usually the largest in terms of iPhone sales because of the holiday shopping season. While many analysts, including KGI Securities' highly regarded Ming-Chi Kuo originally didn't see many selling points for the new models, the IP67 certification rating, the dual-rear camera on the back of the iPhone 7 Plus, and the Jet Black color has apparently jacked up demand for Apple's latest smartphones.

source: FierceWireless , Seeking Alpha

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iPhone 7 Plus
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15 Comments

1. kiko007

Posts: 7493; Member since: Feb 17, 2016

I'm starting to wonder on what base does this "analytical" guess works stands. Like, how exactly are the numbers their seeing so different than the numbers of other analyst groups?

3. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They ask their sources in the supply chain and sales/retail channels. Then put together their magic 8 balls.

4. kiko007

Posts: 7493; Member since: Feb 17, 2016

Is it messed up that I can picture a bunch of dudes in thousand dollar suits sitting in a circle waiting on 8 balls?

8. Scott93274

Posts: 6033; Member since: Aug 06, 2013

That mental image makes me laugh though.

10. iC-118

Posts: 260; Member since: Sep 29, 2016

Prada D&G Burberry CK Paul Smith Or Armani suits.....

2. EC112987

Posts: 1215; Member since: Nov 10, 2014

Mine still hasn't shipped....

5. zunaidahmed

Posts: 1183; Member since: Dec 24, 2011

Got my jet black a week ago, gonna go for exchange this Saturday because the coil whine noise it makes is so annoying, it's even picked up by my video recordings. It's even heard by some of the other parties when I am making phone calls.

7. zeppo

Posts: 200; Member since: Jul 21, 2015

Well at least you admitted the problem exist unlike others s.... keep on denying. Thump up to you haha

15. zunaidahmed

Posts: 1183; Member since: Dec 24, 2011

Yeah, the jet black gets scratched, and the coil whine is annoying. These are the two problems this release. I am pretty sure they are gonna fix the coil whine noise in the near future batches. I am headin for the Apple Store now, hopefully they will give me a new phone for exchange.

11. nctx77

Posts: 2540; Member since: Sep 03, 2013

Sorry to hear that bro! My jet black is of the good batch.

6. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Strong demands? Keep on dreaming! IPhone 7 has the worst sales till now!

9. therealestmc

Posts: 679; Member since: Jul 23, 2012

You know that, how?

12. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

As usual, you spew crap, and when challenged, provide no link.

13. cnour

Posts: 2305; Member since: Sep 11, 2014

Worst sales? Keep on dreaming! IPhone 7 has the strongest demands till now!

14. CreeDiddy

Posts: 2188; Member since: Nov 04, 2011

I can attest that this phone is great. Coming from a 6 Plus 128gb to 7 Plus 256gb the speed and fluidity are amazing. It feels like a much better improved phone. Functions from screen to screen and multitasking are night and day. This momentum Apple has will carry over to the iPhone 8.

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