Check out Ikea's hilarious ads for wireless charging lamps focused directly on iPhone users

Check out Ikea's hilarious ads for wireless charging lamps focused directly on iPhone users
Furniture retailer Ikea is known more for the Swedish meatballs in its in-store restaurant than for its advertising. The stores offer a large selection of furniture, some of which has wireless charging capabilities built-in. And now that Apple is supporting wireless charging on the Apple iPhone 8, Apple iPhone 8 Plus and the Apple iPhone X, Ikea is focusing its wireless charging ads on iPhone owners by riffing on famous lines that are connected to the tech titan.

For example, a line of lamps that support wireless charging are featured in a series of ads. One says, "This charges everything." Even if you're not an Apple fan, you might recognize this as a pun of Apple's "This changes everything" line. Another ad shows the base of a lamp with a real apple, sitting on a wireless charging pad built into the lamp base. "Link Different" says the copy at the top. This, of course, alludes to Apple's grammatically incorrect "Think Different" line used back in 1997.

A couple of other ads include one that says, "One more thing...It's also a lamp." This refers to Steve Jobs' famous saying near the end of a new product announcement. And another one reads, "Siri, what lamp should I buy?" All of the advertisements are for the Riggad line of lamps that start at $69.99, and include a Qi-certified  wireless charging pad. You can check out the ads by clicking on the slideshow below. And if you are interested in buying one of the lamps, or a plate of Swedish meatballs, click on the sourcelink to find the closest Ikea store near you.

source: Ikea via DesignTaxi, BGR



1. cnour

Posts: 2305; Member since: Sep 11, 2014

Now everybody is talking about wireless charging, everybody is doing accessories for wireless charging, why? Since Apple did it.....this proves what? Everybody is waiting Apple. Sorry guys but this is the reality......

5. Klinton

Posts: 1409; Member since: Oct 24, 2016

Oooh, come on! Let me explain why is like that: You are right, but....It's not because of Apple. Not at all. Apple has nothing to do with that. It's because of this special part of the population. The label-fanatics. (like you) They are the best dream-customers. And all companies know that. As long as this special part of the population stick with Apple it will be like that. Of course the media and the stock market follow them closely. Just business,

94. yyzamin

Posts: 383; Member since: Aug 26, 2015

Found the butthurt android user.

11. AxelFoley unregistered

So, you're saying that Apple invents nothing, but their fans can hype anything they do to make other companies capitalize on their marketing hype. You do realize that Ikea has had all these products for years, right? They didn't start making these 2 weeks ago. They only made different ads for them because a company with 13% (soon to be 3rd place) of the smart phone market gets a lot of attention for doing it. If Apple is the cause, why was Ikea selling these years ago? No one has ever denied that jock riders such as you help give Apple a lot of attention for everything. Ikea knows this. And to your point, why is Apple doing things Sony and Samsung did years ago? Who's following and who are the leaders? If Apple is first, you give them credit. If Apple is last, you give them credit and attack any company that follows. Apple can never lose in your world.


Posts: 2817; Member since: Oct 03, 2012

Because Sheep follow Sheep, they have tunnel vision and only obey their master apple. It's truly pathetic!

89. TerryD

Posts: 560; Member since: May 09, 2017

Same product as before. I'm sure the price has gone up though.

26. tedkord

Posts: 17512; Member since: Jun 17, 2009

The reality is Apple copies. Got it.

35. kryme

Posts: 469; Member since: Oct 24, 2013

Fact that they waiting mean Apple is behind .... I could understand if they fix wireless charging but all they did was add what every had...

37. maherk

Posts: 7056; Member since: Feb 10, 2012

And it's not even fast wireless charging!!

78. iushnt

Posts: 3174; Member since: Feb 06, 2013

Lol, I like u

81. ph00ny

Posts: 2074; Member since: May 26, 2011

You do understand that Ikea wireless charging furniture/lamps/chargers have been around and talked about for few years right? Just because they just pushed out a new ad based on Apple's release doesn't mean they were waiting


Posts: 2817; Member since: Oct 03, 2012

No NOOB no, Ikea is making wireless charging devices for years. Do some research before you write BS, but your post proves again why apple fanboys like you are called iSheep......because you have tunnel vision!

86. RebelwithoutaClue unregistered

Sorry to burst your bubble, but Ikea has been doing these accessories for a long time now. Other places like Starbucks and McDonalds and several local places have been using it for some time now. Of course, they are talking about it now, since Apple finally joined the club. But talking about it or offering services are two separate things. So this proves nothing at all. But keep living in the RDF.

87. surethom

Posts: 1748; Member since: Mar 04, 2009

Ikea launched these way before Apple was rumored to add wireless charging But yes I agree now that iPhone has Qi charging much more manufacturers are creating charging docks which I love so I will now be able to get a more stylish Qi dock for My android phone.

88. xfire99

Posts: 1207; Member since: Mar 14, 2012

LOL? More like IKEA is making fun of Apple, dude! At least Chinese have been smarter and care less about iPhone hypes. Empty lines (well at least 2), empty customer at shop, empty employee at store since there are no customers.

2. Scott93274

Posts: 6042; Member since: Aug 06, 2013

Smart marketing push if you ask me, IKEA has had this product line for a year or two already, but I'm willing to bet that they see a significant growth in sales because of Apple's iPhone X.

7. Klinton

Posts: 1409; Member since: Oct 24, 2016

Wrong. Those lamps have price no higher than a portion of Swedish meatballs(very cheap) in its in-store restaurant . And with even less profit than Swedish meatballs. How could IKEA see 'a significant growth' because of that. IKEA's strategy is not like Apple's, to count on one SINGLE product only(iphone) They just knew that apple's propaganda media will bite it, and make massive free advertising to IKEA. And they were right.

9. Scott93274

Posts: 6042; Member since: Aug 06, 2013

What the [explitive] are you even talking about? I'm not talking about overall revenue, or overall sales at IKEA stores, I'm talking about the sales of the individual wireless charging products that they offer. I imagine that they'll sell a lot more wireless charging products because of the Apple iPhone X, especially if they market directly at that particular consumer.

23. Klinton

Posts: 1409; Member since: Oct 24, 2016

Nothing is 'because of Apple' anymore. Since long ago. It's only because of the media propaganda. IKEA knew that the media will bite it.

25. Scott93274

Posts: 6042; Member since: Aug 06, 2013

Phrases like "Media propaganda" and the fact that you're not appearing to be all that intelligent, would you happen to have voted for Donald Trump last November?

28. kiko007

Posts: 7523; Member since: Feb 17, 2016

You can always spot a Dotard supporter from a mile away. It's like they legit ooze idiocy.

58. L0n3n1nja

Posts: 1603; Member since: Jul 12, 2016

Dotard might be my favorite new word. Lol

85. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

It's mine too! This insult is much more relevant compared to rocket man.

40. Klinton

Posts: 1409; Member since: Oct 24, 2016

Trump is the best thing, that happened to US and to the World. But what this has to do with the discussion? And yes, since long ago the Apple success is only thanks to the media . Apple do nothing about that. I don't think they even pay to the media. Wall Street and the media care about their shares. That's all. Of course IKEA and other OEMs will try to profit too, from their devoted victims.

44. tedkord

Posts: 17512; Member since: Jun 17, 2009

Trump is the best thing that happened to Russia. He's an even bigger disaster, more incompetent than even the biggest liberals predicted.

50. kiko007

Posts: 7523; Member since: Feb 17, 2016

He's not even great for Russia to be completely honest. They probably thought installing an idiot puppet was gonna get sanctions lightened so their oligarchs could move their fortunes more freely. Well, that went to the s**tter not even a year in, and it's not like Mango Mussolini can do anything about it. Putin probably just wanted to see Hillary (Hilary?) lose, and would do anything to see it happen, including aiding this buffoon.

53. tedkord

Posts: 17512; Member since: Jun 17, 2009

He's great for Russia. Sanctions were only part of the plan. They wanted to destroy our standing in the world, and cast a cloud over our election process, and install an easily manipulated president. Mission accomplished.

61. kiko007

Posts: 7523; Member since: Feb 17, 2016

s**t... I was trying to be optimistic. Now I'm going to bed crying on the inside.

54. Klinton

Posts: 1409; Member since: Oct 24, 2016

WTF are you taking about? What 'Russia'? LOL. Arguments? Or rather pathetic-looser's excuses. BTW can we not talk about politic here. I'm sure if this was a politic site, I'll make you look fool and helpless, too.

66. kiko007

Posts: 7523; Member since: Feb 17, 2016

*losers f**king troglodyte...

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