As every other industry, the mobile one has also suffered the consequences of the global economic recession. The interesting thing here, however, is that while demand for phones, as a whole, has lowered, smartphones are actually becoming more and more popular among users. Now, in such an economic climate, which would be the feature of a smartphone that would turn out vital for the consumer – an 8-megapixel camera? Hardly. A great music player? Probably not. The answer is a cheap price. So, having that said, which would be the leading cell phone offered on the market? Of course, the cheap smartphone, for it gathers a high functionality and an easy access to the Internet at a more affordable price. According to Reuters, RIM has indeed surprised investors on April 2 with a high profit, thanks to its more affordable BlackBerry models. However, the source reminds that Nokia, the currently leading smartphone manufacturer, is not that flourishing. The company is expected to report a “sharp fall” in profits for the January-March period. Still, these overall results will contrast to the company’s budget-oriented first touchscreen smartphone, the 5800 XpressMusic. This device has actually faced a great demand in the Middle East, Eastern Europe and Asia, as well as in more developed markets. According to a GC Capital analyst, this could help it achieve sales comparable to the ones of the iPhone - one of the most popular smartphones for some time now. So, this is what we call a demand for cheap smartphones, or the consumer’s will to get more, at a lower price. As a result, a lot of companies have found it difficult to stay relevant to the new market conditions, delivering fancy but expensive gadgets that only a few people could afford.
We hope that manufacturers that have once delivered cool phones, capable of satisfying people’s needs and making them smile, will manage to re-orientate their businesses, in order to keep it going.