BlackBerry Blend appears in "My World" section of BlackBerry World
BlackBerry sees Blend as being an indispensable tool in the enterprise. Imagine using your BlackBerry Passport to gather information while out of the office, and the using Blend to access it on the desktop PC in the office. And if your company is using BES10, Blend can be used to access your firm's intranet.
Right now, BlackBerry Blend is showing up in the "My World" section of BlackBerry World. Clicking on it results in an error message for now, so don't get terribly excited yet.