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Best Buy stops selling overpriced iPhone X units after customer backlash

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Best Buy announced last week that it will sell the iPhone X, iPhone 8 and iPhone 8 Plus devices at a higher price, but didn't exactly specify why. Customers who would buy either the three Apple smartphones mentioned would be charged an extra $100 when paying the full price upfront.

Well, that's not the case anymore since Best Buy announced that it had to halt the sales of iPhone X and iPhone 8 after customers complained about the $100 premium charge. However, the US retailers continue to sell Apple's iPhones, but only via carrier installment plans.

In a short statement, Best Buy said that even though there was clearly a high demand for the unlocked iPhone X, it has decided to stop selling it for a higher price because it would basically affect the company's image.


Initially, Best Buy claimed that the $100 premium charge was intentional since offering different purchasing options for the iPhone X, iPhone 8 and iPhone 8 Plus “has a cost.” Well, I guess that didn't work so well in the end.

source: Bloomberg

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