Best Buy points at the iPhone X for a whopping $100 million revenue loss

Best Buy points at the iPhone X for a whopping $100 million revenue loss

Apple's later-than-usual iPhone X launch may have cost Best Buy $100 million in lost revenue, suggested the electronics retailer in all but a name. During its quarterly results press release statement for investors, Best Buy mentioned that it would have beat the Wall Street consensus estimate of $9.36 billion, if it wasn't that "a major phone launch did not happen until November." 

Instead, Best Buy hauled in $9.32 billion, also marred by hurricane season, and other natural disasters which shaved a few cents per share off its results. Apple announced the iPhone X on September 12th, but didn't launch it until the beginning of this month, and is still experiencing weeks of lead times for ordering from its website. Still, the $100 million figure that Best Buy cites may give anyone a pause, and that's just one retailer for a short period of time. No wonder Apple is predicting record quarters going forward.

source: Best Buy

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)

FEATURED VIDEO

10 Comments

1. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

I guess since it launched late, it wasn't a best buy.

5. piyath

Posts: 2445; Member since: Mar 23, 2012

Should I laugh or cry now???? LMAO. Your 5 year old jokes are very annoying to my brain.

6. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Read this clearly. I do not care, you're nothing but a troll to me. End of comment.

2. LiLLicky

Posts: 88; Member since: Oct 27, 2017

Wow how original.

3. Phullofphil

Posts: 1740; Member since: Feb 10, 2009

Good excuse Best Buy. Well in that regard then is that why you tried to add 100$ to the price of the phone at full price. Also I am sure that you will make up that money this quarter and through the next couple thanks to Apple I mean a major phone company soon.

4. bucky

Posts: 3771; Member since: Sep 30, 2009

This is exactly what it was. I dont feel sorry for bestbuy at all. They add a premium to almost all of their apple products.

7. KeyserSoze

Posts: 387; Member since: Oct 06, 2014

There'll be much more losses to come once Xphone buyers get remorseful about buying such a useless inferior piece of sht phone for such a high price. That gimmicky 3D camera will for sure go extinct just like the gimmicky 3D TVs did. Red-faced iChump losers will quietly sweep this under the rug of course, and pretend like it never happened.

10. deleon629

Posts: 438; Member since: Oct 04, 2014

The next excuse should be the obvious: Blaming Amazon, Alib@b@ express, and nearly all other popular online wholesalers for pushing the same products without the customers leaving their couches. Good luck, Best Buy.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.