Beats Music streaming service to launch via web "within months"; iOS and Android apps will also be available

Beats Music streaming service to launch via web "within months"; iOS and Android apps will also be available
Beats Electronics streaming service, Beats Music, will soon be available via the web and from iOS and Android apps. Eventually, a Windows Phone 8 app will also be offered. As to when we might finally see the eagerly awaited music streamer in action, president and COO Luke Wood says that it should launch "within the next few months" in the United States.

Those with knowledge of what Beats has in mind say that the service will focus on play lists. The company hired some freelancers to put together playlists based on different artists, or the mood of the listener. Wood confirmed this by stating that "We’re going to focus really heavily on playlists, because that’s how we consume music and that’s how most people consume music."

He also said that by focusing on "a very specific idea," Beats Music would be much different than its competition which includes names like Spotify and Rdio. Using an an algorithm-based approach, Beats Music will focus on curation, getting music to listeners that matches their profile rather than letting the listener try to find something he might like.

Beats recently purchased back from HTC the remaining 25% stake in the company that was owned by the Taiwan based handset manufacturer. HTC continues to use Beats' software on its handsets.

source: TheNextWeb via MacRumors

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