Ballmer pegs the homebrew Surface tablets in the $300-$800 price range, talks Windows Phone 8

Ballmer pegs the homebrew Surface tablets in the $300-$800 price range, talks Windows Phone 8
In his interview for the Seattle Times, where Steve Ballmer dispelled the notion that the Surface tablets will be the "cheaper option" among Win RT/8 slates, he also gave up the supposed price range they are expected to appear in.

Ballmer mentioned the Surface tablets will be $300-$800, depending on the configuration, so we'd assume that a 16GB Surface RT will start off at $300, and the Intel-based Surface with full Win 8 and the highest amount of internal memory will sport a price tag of $799 or so. "If you look at the bulk of the PC market, it would run between, say, probably $300 to about $700 or $800. That's the sweet spot", said Microsoft's CEO. 

There were rumors at some point that Microsoft might sell the Surface RT tablet at cost, or at around $200, in order to quickly gain market share with its new tablet OS for ARM-based slates. This would be crowding out the OEM partners that traditionally work with Microsoft, though, which they were not at all happy about, so it appears that Microsoft might be taking the middle road.

In the same interview he was asked about WIndows Phone 8, and he acknowledged that Microsoft is small fish in the smartphone game still, but that with the new edition the hardware has already caught up, and the tight integration with the world's most popular operating system will pay off in the longer run handsomely:



An interesting take from the above quote is that Ballmer sees Microsoft as more of a device-and-services company in the furture, rather than a pure software player. Even though he was quick to say "doesn't mean we have to make every device", those persistent rumors MS might make a Surface phone at some point could have legs going forward.

source: ST

Related phones

Surface RT
  • Display 10.6" 1366 x 768 pixels
  • Camera 1 megapixel
  • Processor NVIDIA Tegra 3 T30, Quad-core, 1300 MHz
  • Storage 32 GB
Surface Pro
  • Display 10.6" 1920 x 1080 pixels
  • Camera 1 megapixel
  • Processor Intel Core i5, Dual-core, 1700 MHz
  • Storage 64 GB

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11 Comments

1. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Why do they keep on using nokia lumia?Did they forgot about their partnership with huawei,samsung(the ativ s of course), htc,etc?

2. No_Nonsense unregistered

And have you forgotten that Nokia-Microsoft have struck a deal? It's more than just what Huawei, HTC and Samsung have struck with Microsoft.

5. Veigald

Posts: 290; Member since: Jan 13, 2012

Easy choice if you compare the phones. He should carry what will give the most wow factor when he pulls his phone out, and that ain't Samsung or HTC.

3. jove39

Posts: 2145; Member since: Oct 18, 2011

Surface phone...not bad idea!

4. lsguntu

Posts: 67; Member since: Aug 06, 2012

Not at ALL :)

8. pikapowerize

Posts: 1869; Member since: May 03, 2012

not really a bad idea not a great idea either! but its a good idea! but they should market it on mass market--on low midrange maybe?

6. ajac09

Posts: 1482; Member since: Sep 30, 2009

and he just killed the sales of this product

7. pikapowerize

Posts: 1869; Member since: May 03, 2012

well i think its just normal that they should make a surface phone! kinda like the idea! it will be like nexus but the difference between them in nexus isnt skinned and WP OS cant be skinned! but still its a good (not great though) idea to make a surface phone.. why? coz they should just target mass consumers (low- mid range) but very capable hardware! they should make one and make it a standard to WP device like they did to surface tablet! coz i think they are cheating on their manufacturers that they favor nokia more than any other (even im a nokia fan) coz of that deal...

9. snowgator

Posts: 3621; Member since: Jan 19, 2011

If.... Big if.... A Surface Phone ever comes to see light of day, it better be: -After Nokia is reestablished as a profitable company. Microsoft needs Nokia worldwide to be the presence they were. -After WP 8 is established as a true OS player. Not enough sales right now to not shoot yourself in the foot competing against other manufacturers (see above). -After they see if their Tablets are successful. Tablets are expensive enough, why slice your own throat trying to push smartphones AND tablets. One at a time, MS. You have money, but are not made of it.

10. pikapowerize

Posts: 1869; Member since: May 03, 2012

yeah true story!

11. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I really donot see Microsoft making a surface Smart Phone at this time. Folks Microsoft already makes it's line of PC's Called the " Microsoft Signature" but it is not a well known big seller. Ii's software is a special blend that gives you the full "Windows software experience that's designed in the software. It's different from an OEM's computer. I expect Microsoft to have it in thier stores. The hero device I think Microsoft has that will cause people to come into the "windows stores is ":Microsoft "Surface-Pro" tablet PC. People who know about it know it's a very powerful tablet PC that you can do serous work on like run full PC programes & PC games and do all the things the General tablets like the Ipad , Andorid Tablets, and the Windows surface RT can do.

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