Ballmer pegs the homebrew Surface tablets in the $300-$800 price range, talks Windows Phone 8 - PhoneArena

Ballmer pegs the homebrew Surface tablets in the $300-$800 price range, talks Windows Phone 8

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Ballmer pegs the homebrew Surface tablets to be in the $300-$800 price range
In his interview for the Seattle Times, where Steve Ballmer dispelled the notion that the Surface tablets will be the "cheaper option" among Win RT/8 slates, he also gave up the supposed price range they are expected to appear in.

Ballmer mentioned the Surface tablets will be $300-$800, depending on the configuration, so we'd assume that a 16GB Surface RT will start off at $300, and the Intel-based Surface with full Win 8 and the highest amount of internal memory will sport a price tag of $799 or so. "If you look at the bulk of the PC market, it would run between, say, probably $300 to about $700 or $800. That's the sweet spot", said Microsoft's CEO. 

There were rumors at some point that Microsoft might sell the Surface RT tablet at cost, or at around $200, in order to quickly gain market share with its new tablet OS for ARM-based slates. This would be crowding out the OEM partners that traditionally work with Microsoft, though, which they were not at all happy about, so it appears that Microsoft might be taking the middle road.

In the same interview he was asked about WIndows Phone 8, and he acknowledged that Microsoft is small fish in the smartphone game still, but that with the new edition the hardware has already caught up, and the tight integration with the world's most popular operating system will pay off in the longer run handsomely:



An interesting take from the above quote is that Ballmer sees Microsoft as more of a device-and-services company in the furture, rather than a pure software player. Even though he was quick to say "doesn't mean we have to make every device", those persistent rumors MS might make a Surface phone at some point could have legs going forward.

source: ST
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