Asus turned a profit last month selling its handsets
posted by Alan F. / Jun 09, 2015, 1:02 AM
The company expects momentum to continue in July with the launch that month of its new Asus ZenFone Selfie phone. The latter features a 5.5-inch IPS screen protected by Gorilla Glass 4, carrying a 1080 x 1920 resolution. A 64-bit Snapdragon 615 SoC is under the hood containing an octa-core CPU and the Adreno 405 GPU. There will be a pair of 13MP cameras on both the back and front of the unit, and the front-facing snapper will feature a laser auto focus. This model should go for less than $300 and we could see it launched in the U.S.
Asus also looks to ship 8 to 10 million tablets in 2015, with help from a new line of Asus ZenPad tablets. These Android Lollipop flavored slates have Intel Inside.
Asus' ability to turn a profit is the opposite of what happened with HTC, which saw its streak of four consecutive profitable quarters come to an end with its latest earnings report. Blame can be placed at the feet of the HTC One M9, which has had a disappointing time in the marketplace.
- Display 5.5" 1080 x 1920 pixels
- Camera 13 MP / 5 MP front
- Processor Intel Atom, Quad-core, 2300 MHz
- Storage 64 GB + microSDXC
- Battery 3000 mAh
Posts: 288; Member since: Nov 14, 2014
Outed HTC by a mile this year
posted on Jun 09, 2015, 1:35 AM 4
Posts: 854; Member since: Jan 13, 2015
Wow, THAT's a breaking news, an Android vendor finally making some money for a change. However, without Intel's subsidy, it would have been a loss. ROFL Let's see how Asus does next year without Intel's subsidy.
posted on Jun 09, 2015, 4:04 AM 1
Posts: 556; Member since: Feb 17, 2013
Nope... It's still a case of Intel needing Asus more than the other way round and this will remain until Broxton. And even so money alone can't solve the problem. Intel need to work more on the code side of things, lift things for better dev support and add more non-Windows user ROI to nail down this x86-64 vs. ARM front. If some 3rd rate Chinese OEM could still push out model after model what's more on MediaTek, then Asus by rep alone definitely are a par up at survival probability.
posted on Jun 09, 2015, 6:09 AM 1
Posts: 440; Member since: Jan 05, 2015
Intel's chips are fine considering they're just now really getting into this market. I actually loved the hardware of this phone but it didn't come with stock Android. If my daily runner breaks I might still break down and get it, awesome bang for the buck. Intel getting into this market is a great thing, I also think Nvidia will shock some people in the near future, they kind of dropped the ball on the X1 and what they could've done with it.
posted on Jun 09, 2015, 9:35 AM 0
Posts: 596; Member since: Jan 03, 2013
As it should be. Asus made a bold move on making it's price very agressive for their mobile devices and they made it right. Even their Asus laptops is affordable than most brands (Looking at you, Acer).
posted on Jun 09, 2015, 1:47 AM 7
Posts: 1044; Member since: Feb 27, 2015
Asus made money in smartphone business what kind of sentence is that when you sell sth you make a profit it's not like losing anything!!!
posted on Jun 09, 2015, 3:46 AM 0
Posts: 436; Member since: Jun 27, 2013
technically you're not wrong. but to earn a profit, they need to sell enough phones to cover all costs. for every device Asus sells, they cover the cost of producing that ONE sold device. Collectively, all the profits from all the devices help to cover all costs, like labour, marketing etc. If they didn't sell enough, they wouldn't be turning a profit. it is not like Sony and HTC are not selling any devices. they are selling, just not enough to help turn a profit
posted on Jun 09, 2015, 7:17 AM 0
Posts: 694; Member since: Oct 08, 2011
I had the zenfone 2 4gb. I sent it back to Amazon. The display was very dim & not always responsive, the battery was barely average.
posted on Jun 09, 2015, 7:15 AM 0
Posts: 1; Member since: Jun 09, 2015
Many people forget to turn off the Auto-dim option to the right of the brightness adjustment. The slider still changes the brightness but the Auto feature keeps it very dim. Once auto is turned off the screen is very bright! And for battery life, be sure to select Smart Saving Mode and thenthe select Auto Disconnect. Absolutely no differencein performance but 3 times the battery life. I have 30% left each night with medium usage over 18 hrs of use. -- So far a STELLAR phone for only $300!
posted on Jun 09, 2015, 8:34 PM 0
Posts: 153; Member since: Nov 04, 2011
One of the main reasons HTC failed is overpricing their flagship device like M9. I can buy two Asus flagship phone at the price of one M9. Other than the build quality and boom sound there's hardly any difference. And Who cares for the stupid Ultra pixel?
posted on Jun 09, 2015, 1:30 PM 0
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