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Asus turned a profit last month selling its handsets

Posted: , by Alan F.

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Asus turned a profit last month selling its handsets
Asus made money in the smartphone business last month. The company sold over 1.5 million handsets and expects this figure to expand to 2 million units sold this month. Part of the increase could come from sales of the Asus ZenFone 2. Last month, the company expanded sales of the device into North America. One version of the phone offers buyers 4GB of RAM.

The company expects momentum to continue in July with the launch that month of its new Asus ZenFone Selfie phone. The latter features a 5.5-inch IPS screen protected by Gorilla Glass 4, carrying a 1080 x 1920 resolution. A 64-bit Snapdragon 615 SoC is under the hood containing an octa-core CPU and the Adreno 405 GPU. There will be a pair of 13MP cameras on both the back and front of the unit, and the front-facing snapper will feature a laser auto focus. This model should go for less than $300 and we could see it launched in the U.S.

Asus also looks to ship 8 to 10 million tablets in 2015, with help from a new line of Asus ZenPad tablets. These Android Lollipop flavored slates have Intel Inside.

Asus' ability to turn a profit is the opposite of what happened with HTC, which saw its streak of four consecutive profitable quarters come to an end with its latest earnings report. Blame can be placed at the feet of the HTC One M9, which has had a disappointing time in the marketplace.

source: DigiTimes

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posted on 09 Jun 2015, 01:35 4

1. Fallen1 (Posts: 285; Member since: 14 Nov 2014)

Outed HTC by a mile this year

posted on 09 Jun 2015, 04:04 1

8. BobbyBuster (banned) (Posts: 854; Member since: 13 Jan 2015)

Wow, THAT's a breaking news, an Android vendor finally making some money for a change.

However, without Intel's subsidy, it would have been a loss. ROFL

Let's see how Asus does next year without Intel's subsidy.

posted on 09 Jun 2015, 06:09 1

10. Suo.Eno (Posts: 524; Member since: 17 Feb 2013)

Nope... It's still a case of Intel needing Asus more than the other way round and this will remain until Broxton. And even so money alone can't solve the problem. Intel need to work more on the code side of things, lift things for better dev support and add more non-Windows user ROI to nail down this x86-64 vs. ARM front.

If some 3rd rate Chinese OEM could still push out model after model what's more on MediaTek, then Asus by rep alone definitely are a par up at survival probability.

posted on 09 Jun 2015, 09:35

15. Niva. (Posts: 433; Member since: 05 Jan 2015)

Intel's chips are fine considering they're just now really getting into this market. I actually loved the hardware of this phone but it didn't come with stock Android. If my daily runner breaks I might still break down and get it, awesome bang for the buck. Intel getting into this market is a great thing, I also think Nvidia will shock some people in the near future, they kind of dropped the ball on the X1 and what they could've done with it.

posted on 09 Jun 2015, 08:10 1

14. BobbyDigital (Posts: 2098; Member since: 29 May 2014)

Oh look! My groupie girl is back! How was that time out PA gave ya?

posted on 09 Jun 2015, 21:04

19. BobbyBuster (banned) (Posts: 854; Member since: 13 Jan 2015)

Sorry disappointing you. PA gave me nothing.

Are you the only idiot in your family?

posted on 10 Jun 2015, 21:55

20. BobbyDigital (Posts: 2098; Member since: 29 May 2014)

Not sorry to disappoint you… There are no iDiots in my family troll. Unlike yours.

You're also the groupie in your family. How's it feel being my groupie?

posted on 09 Jun 2015, 09:45

16. waddup121 (unregistered)

pretty good!

posted on 09 Jun 2015, 01:43

2. Kruze (Posts: 1285; Member since: 30 Dec 2014)

What goes up, must come down.

The once popular HTC has lost to their once unpopular cousin Asus.

posted on 09 Jun 2015, 01:47 7

3. anleoflippy (Posts: 595; Member since: 03 Jan 2013)

As it should be. Asus made a bold move on making it's price very agressive for their mobile devices and they made it right. Even their Asus laptops is affordable than most brands (Looking at you, Acer).

posted on 09 Jun 2015, 02:08

4. TheStanleyFTW (Posts: 249; Member since: 20 Feb 2013)

This needs more likes than Pizza...for now XD

posted on 09 Jun 2015, 07:03

11. anleoflippy (Posts: 595; Member since: 03 Jan 2013)

Nah..Pizza needed more :)

It's = its

posted on 09 Jun 2015, 03:46

5. hound.master (Posts: 1044; Member since: 27 Feb 2015)

Asus made money in smartphone business what kind of sentence is that when you sell sth you make a profit it's not like losing anything!!!

posted on 09 Jun 2015, 07:17

13. DONUT (Posts: 431; Member since: 27 Jun 2013)

technically you're not wrong. but to earn a profit, they need to sell enough phones to cover all costs. for every device Asus sells, they cover the cost of producing that ONE sold device. Collectively, all the profits from all the devices help to cover all costs, like labour, marketing etc. If they didn't sell enough, they wouldn't be turning a profit.

it is not like Sony and HTC are not selling any devices. they are selling, just not enough to help turn a profit

posted on 09 Jun 2015, 03:54

6. SitiNurbaya0 (Posts: 153; Member since: 22 May 2015)

nice phone
this will be phone sejuta umat

posted on 09 Jun 2015, 04:03

7. Tizo101 (Posts: 515; Member since: 05 Jun 2015)

I'm starting to be a loyal supporter. This company makes great products and their phone are so well thought out in terms of software, all other companies should be ashamed.

posted on 09 Jun 2015, 07:15

12. mike2959 (Posts: 576; Member since: 08 Oct 2011)

I had the zenfone 2 4gb. I sent it back to Amazon. The display was very dim & not always responsive, the battery was barely average.

posted on 09 Jun 2015, 20:34

18. Tn0562 (Posts: 1; Member since: 09 Jun 2015)

Many people forget to turn off the Auto-dim option to the right of the brightness adjustment. The slider still changes the brightness but the Auto feature keeps it very dim. Once auto is turned off the screen is very bright! And for battery life, be sure to select Smart Saving Mode and thenthe select Auto Disconnect. Absolutely no differencein performance but 3 times the battery life. I have 30% left each night with medium usage over 18 hrs of use. -- So far a STELLAR phone for only $300!

posted on 09 Jun 2015, 13:30

17. kach22 (Posts: 153; Member since: 04 Nov 2011)

One of the main reasons HTC failed is overpricing their flagship device like M9. I can buy two Asus flagship phone at the price of one M9. Other than the build quality and boom sound there's hardly any difference. And Who cares for the stupid Ultra pixel?

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