Asus turned a profit last month selling its handsets

Asus turned a profit last month selling its handsets
Asus made money in the smartphone business last month. The company sold over 1.5 million handsets and expects this figure to expand to 2 million units sold this month. Part of the increase could come from sales of the Asus ZenFone 2. Last month, the company expanded sales of the device into North America. One version of the phone offers buyers 4GB of RAM.

The company expects momentum to continue in July with the launch that month of its new Asus ZenFone Selfie phone. The latter features a 5.5-inch IPS screen protected by Gorilla Glass 4, carrying a 1080 x 1920 resolution. A 64-bit Snapdragon 615 SoC is under the hood containing an octa-core CPU and the Adreno 405 GPU. There will be a pair of 13MP cameras on both the back and front of the unit, and the front-facing snapper will feature a laser auto focus. This model should go for less than $300 and we could see it launched in the U.S.

Asus also looks to ship 8 to 10 million tablets in 2015, with help from a new line of Asus ZenPad tablets. These Android Lollipop flavored slates have Intel Inside.

Asus' ability to turn a profit is the opposite of what happened with HTC, which saw its streak of four consecutive profitable quarters come to an end with its latest earnings report. Blame can be placed at the feet of the HTC One M9, which has had a disappointing time in the marketplace.

source: DigiTimes

Related phones

ZenFone 2
  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Intel Atom, Quad-core, 2300 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh
ZenFone Selfie
  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 13 MP front
  • Processor Qualcomm Snapdragon 615, Octa-core, 1700 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh

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19 Comments

1. Fallen1

Posts: 288; Member since: Nov 14, 2014

Outed HTC by a mile this year

8. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Wow, THAT's a breaking news, an Android vendor finally making some money for a change. However, without Intel's subsidy, it would have been a loss. ROFL Let's see how Asus does next year without Intel's subsidy.

10. Suo.Eno

Posts: 556; Member since: Feb 17, 2013

Nope... It's still a case of Intel needing Asus more than the other way round and this will remain until Broxton. And even so money alone can't solve the problem. Intel need to work more on the code side of things, lift things for better dev support and add more non-Windows user ROI to nail down this x86-64 vs. ARM front. If some 3rd rate Chinese OEM could still push out model after model what's more on MediaTek, then Asus by rep alone definitely are a par up at survival probability.

15. Niva.

Posts: 440; Member since: Jan 05, 2015

Intel's chips are fine considering they're just now really getting into this market. I actually loved the hardware of this phone but it didn't come with stock Android. If my daily runner breaks I might still break down and get it, awesome bang for the buck. Intel getting into this market is a great thing, I also think Nvidia will shock some people in the near future, they kind of dropped the ball on the X1 and what they could've done with it.

14. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Oh look! My groupie girl is back! How was that time out PA gave ya?

19. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Sorry disappointing you. PA gave me nothing. Are you the only idiot in your family?

20. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Not sorry to disappoint you… There are no iDiots in my family troll. Unlike yours. You're also the groupie in your family. How's it feel being my groupie?

16. waddup121 unregistered

pretty good!

2. Kruze

Posts: 1285; Member since: Dec 30, 2014

What goes up, must come down. The once popular HTC has lost to their once unpopular cousin Asus.

3. anleoflippy

Posts: 596; Member since: Jan 03, 2013

As it should be. Asus made a bold move on making it's price very agressive for their mobile devices and they made it right. Even their Asus laptops is affordable than most brands (Looking at you, Acer).

4. TheStanleyFTW

Posts: 252; Member since: Feb 20, 2013

This needs more likes than Pizza...for now XD

11. anleoflippy

Posts: 596; Member since: Jan 03, 2013

Nah..Pizza needed more :) It's = its

5. hound.master

Posts: 1044; Member since: Feb 27, 2015

Asus made money in smartphone business what kind of sentence is that when you sell sth you make a profit it's not like losing anything!!!

13. DONUT

Posts: 436; Member since: Jun 27, 2013

technically you're not wrong. but to earn a profit, they need to sell enough phones to cover all costs. for every device Asus sells, they cover the cost of producing that ONE sold device. Collectively, all the profits from all the devices help to cover all costs, like labour, marketing etc. If they didn't sell enough, they wouldn't be turning a profit. it is not like Sony and HTC are not selling any devices. they are selling, just not enough to help turn a profit

6. SitiNurbaya0

Posts: 153; Member since: May 22, 2015

nice phone this will be phone sejuta umat

7. Tizo101

Posts: 526; Member since: Jun 05, 2015

I'm starting to be a loyal supporter. This company makes great products and their phone are so well thought out in terms of software, all other companies should be ashamed.

12. mike2959

Posts: 694; Member since: Oct 08, 2011

I had the zenfone 2 4gb. I sent it back to Amazon. The display was very dim & not always responsive, the battery was barely average.

18. Tn0562

Posts: 1; Member since: Jun 09, 2015

Many people forget to turn off the Auto-dim option to the right of the brightness adjustment. The slider still changes the brightness but the Auto feature keeps it very dim. Once auto is turned off the screen is very bright! And for battery life, be sure to select Smart Saving Mode and thenthe select Auto Disconnect. Absolutely no differencein performance but 3 times the battery life. I have 30% left each night with medium usage over 18 hrs of use. -- So far a STELLAR phone for only $300!

17. kach22

Posts: 153; Member since: Nov 04, 2011

One of the main reasons HTC failed is overpricing their flagship device like M9. I can buy two Asus flagship phone at the price of one M9. Other than the build quality and boom sound there's hardly any difference. And Who cares for the stupid Ultra pixel?

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