Armani smartwatches are coming September 14, powered by Android Wear 2.0

Like many other brands – luxury, fashion, or technological – Emporio Armani is taking advantage of Android Wear 2.0's availability and ready-made technological platform to create a collection of smartwatches. They are called Connected, They look great – really good, as if they were conceptualized by, you know, actual designers! Interchangeable straps are an option, too.

The Connected smartwatches are successors to the brand's hybrid smartwatch and feature touch screens, Android Wear 2.0, the whole shebang. The video trailer doesn't make it clear what makes these watches different from literally any AW 2.0 device out there – other than the Emporio Armani logo and cleaned-up, sturdy design. But even that can be enough for a lot of people to be interested in an Armani smartwatch.

As for functionality, messages and notifications delivered to your watch are a given, and so are customizable watch faces, activity tracking, and music controls. The smartwatches are coming in stores September 14.

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