Armani smartwatches are coming September 14, powered by Android Wear 2.0

Like many other brands – luxury, fashion, or technological – Emporio Armani is taking advantage of Android Wear 2.0's availability and ready-made technological platform to create a collection of smartwatches. They are called Connected, They look great – really good, as if they were conceptualized by, you know, actual designers! Interchangeable straps are an option, too.

The Connected smartwatches are successors to the brand's hybrid smartwatch and feature touch screens, Android Wear 2.0, the whole shebang. The video trailer doesn't make it clear what makes these watches different from literally any AW 2.0 device out there – other than the Emporio Armani logo and cleaned-up, sturdy design. But even that can be enough for a lot of people to be interested in an Armani smartwatch.

As for functionality, messages and notifications delivered to your watch are a given, and so are customizable watch faces, activity tracking, and music controls. The smartwatches are coming in stores September 14.




1. apple-rulz

Posts: 2028; Member since: Dec 27, 2016

At best will be a very small niche player in a field dominated by the Apple Watch in #1 spot, followed by Samsung Gear watches in a distant #2, and everyone else lagging wayyyyyy behind.

4. TeriusRose

Posts: 108; Member since: May 12, 2017

I don't think that they're looking to try and dominate smart watches or anything like that. It's not as if they were doing so with mechanical watches. It's just a source of extra potential revenue.

2. HillaryClinton2020

Posts: 191; Member since: Feb 08, 2017

very disappointing to Armani, you was my premium brand

3. fyah_king unregistered

Still is a premium brand, unlike that wanna be premium brand called

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