Here is what a brutally honest smartwatch commercial would look like


Cracked's "Honest Commercials" is one of the most brutal voices of honesty and revelation about things from popular culture: it has shown the other side of popular products, the cynical one, the capitalist one, and many would say, the real 'honest' one. And now, it's about to tell you the 'honest' truth about smartwatches.

Yes, smartwatches might not be as successful as phones, but they are still a multi-billion dollar business that... let's say that it has its specifics.

In this episode of "Honest Commercials", we see Jack Hunter portray his usual image, that of Roger Horton, a businessman brutally promoting products for his various companies. The video talks the ugly side of smartwatches that it simply (and quite appropriately) calls doodads. You can actually sum it all up in one brilliant sentence:

"We can't sell people our phone twice, so we set out to build a not-phone phone that everybody could use and ended up with this health-centric TV for mice that we need you to tell yourself you need," Horton says in the video.

It's hard to argue with the general point: as much as smartwatches have been portrayed as the new hot thing, they still need to convince users they have a reason to exist.

source: Cracked

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15 Comments

1. jove39

Posts: 2146; Member since: Oct 18, 2011

I still don't have one. And don't plan to buy in near future. I came close to buying pebble. But now it's uncertain future has left me doodad less.

14. Furbal unregistered

Should still pick one up if your interested, can get a new 2 se for $49 that will work fine for notifications

2. ibend

Posts: 6747; Member since: Sep 30, 2014

from that title, I thought it will be CollegeHumor's video.. but this one is better..

3. TerryD

Posts: 546; Member since: May 09, 2017

Pretty much nailed it. I dont have one. If I did have one, then I'd say that video is rubbish :-)

9. j_grouchy

Posts: 177; Member since: Nov 08, 2016

Ha...yeah, I'd say it'll divide right on that line. Anyone who has one is certainly going to be defensive about blowing all that money...and defensive towards anyone who calls them on it. I WOULD BE TOO! :P

12. BlackhawkFlys

Posts: 914; Member since: May 07, 2014

It is all blowing money buying a flagship phone worth more than $650 every year.

4. slannmage

Posts: 289; Member since: Mar 26, 2013

People bitching about a product they don't even want... I mean where were you bitching about Watches? The name Smartwatch pretty much explains it, a Watch that can do a bit more than a conventional Watch. What are people expecting? To throw your phone away? It's a companion piece and I love it for Fitness tracking and notifications personally. I also love how I lost my phone, I can connect to my phones camera and easily see where I left it. I love my Apple Watch, if you don't want one, fair enough, just stop moaning about a product you don't even want.

5. Savioroftechnology

Posts: 4; Member since: May 12, 2017

Lol butthurt

7. MrHate

Posts: 318; Member since: Feb 09, 2015

I mean he's telling the truth. If you don't want it don't buy it. As simple as that. And if people buy it, it's their money that they spend.

10. mrmessma

Posts: 271; Member since: Mar 28, 2012

What would we do all day if we weren't allowed to complain about (in our apparently collective opinion) overpriced, overpromised, underdelivering products?

6. Mixkhata1

Posts: 162; Member since: Feb 26, 2017

Smartwatches r stupid. No point in buying one of these. Only one smartphone is enough 4 all our needs and it doesn't even have to be a flagship one. Today's midrangers r gud enough all the conventional tasks that we perform on mobile devices.

8. mudcat626

Posts: 227; Member since: Jul 13, 2016

So you can speak for everyone. You should be doing your homework instead of posting stupid sh$t here, so you can become a productive member of society.

11. Darkkracker

Posts: 255; Member since: Jun 11, 2016

i am a snowflake who will remain in his/her/it's safe space.

13. techbuttcheex

Posts: 203; Member since: Jul 25, 2015

Considering smart watches don't even function as mp3 players Id say this parody is not far off the mark.

15. ebilcake

Posts: 1229; Member since: Jul 16, 2016

Umm, yes they do. They work fine with bluetooth headphones or speakers.

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