Cracked's "Honest Commercials" is one of the most brutal voices of honesty and revelation about things from popular culture: it has shown the other side of popular products, the cynical one, the capitalist one, and many would say, the real 'honest' one. And now, it's about to tell you the 'honest' truth about smartwatches.
Yes, smartwatches might not be as successful as phones, but they are still a multi-billion dollar business that... let's say that it has its specifics.
In this episode of "Honest Commercials", we see Jack Hunter portray his usual image, that of Roger Horton, a businessman brutally promoting products for his various companies. The video talks the ugly side of smartwatches that it simply (and quite appropriately) calls doodads. You can actually sum it all up in one brilliant sentence:
"We can't sell people our phone twice, so we set out to build a not-phone phone that everybody could use and ended up with this health-centric TV for mice that we need you to tell yourself you need," Horton says in the video.
It's hard to argue with the general point: as much as smartwatches have been portrayed as the new hot thing, they still need to convince users they have a reason to exist.