Are you a 65-year-old male? You're more likely to spend money on an Apple product than anyone else

Are you a 65-year-old male? You're more likely to spend money on an Apple product than anyone else

According to a recent report by Slice Intelligence, a market research company, the customers that are most likely to spend money on an Apple-branded products are males, aged 65 or older. It seems that said demographic group has spent $976 online on average on Cupertino's merchandise between October 2014 and September 2015. 

Additionally, Slice Intelligence reveals that male buyers aged 45 and older spends more than the US average of $788 regardless that they make up merely 27% of all online customers.

It's not only senior males that are most likely to purchase an Apple product or a service: male customers trump female ones by 42% when it comes to buying an iPhone, iPad, Apple Watch, Mac or any other Apple product you might think of. The disparity between the two sexes is pretty significant - male iFans shed $897 each, while female ones "merely" $633 on average. 

It also seems that high-income customers are not spending more on Apple products compared with those that have more modest earnings. The last piece of info Slice Intelligence provides is an insight at the demographic group that is least likely to give its hard-earned cash to Apple - females between 18 and 24. 

What do you make of this data? Share your opinion below and also make sure to check out PhoneArena's writers thoughts on the new iPhone 6s and 6s Plus.



Related phones

iPhone 6s
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1715 mAh(14h 3G talk time)
iPhone 6s Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 2750 mAh(24h 3G talk time)

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32 Comments

1. hammertong

Posts: 41; Member since: May 10, 2010

That is simply b/s!

24. TSMan2

Posts: 363; Member since: Aug 20, 2015

No it's not. Old ppl just go in the shops and ask the assistant what to by. Of course in US they will advise him to buy iPhone.

27. Finalflash

Posts: 4062; Member since: Jul 23, 2013

They kind of have to. Apple forces carriers and retailers to purchase iPhones from them instead of getting a shipment that the manufacturer is still the owner of. Therefore, they have to push the iPhone to clear inventory and make their money back asap. Also, older people just like the service and that I can agree with. If my grandma wanted a smartphone, I'd recommend an iPhone. Conversely, anyone with any tech sense would get an Android recommendation.

29. TSMan2

Posts: 363; Member since: Aug 20, 2015

iBS . US propaganda myth. Have you ever tried Easy Mode on Samsung. Give your grandma a try with Easy Mode. She will never go back to the confusing iPhone- now with force touch LOL.

32. eN16HTMAR3

Posts: 253; Member since: Oct 08, 2013

I can honestly say we sell more Sammy's in easy mode to older people than Apple. They always ask about Apple, but when it comes to use. Easy mode on a Sammy always trumps the same mode everyone gets on a Apple. Well.....other than zoomed mode of course. LOL.

36. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Doesn't matter, Apple aftercare support is leagues beyond Samsung and there is just no contest if you're near enough to an Apple store.

40. eN16HTMAR3

Posts: 253; Member since: Oct 08, 2013

That's the issue tho is in more rural areas like I'm in; there is no Apple Store within less than a hour of our store if you were hauling butt.

42. Tizo101

Posts: 515; Member since: Jun 05, 2015

Where I'm from Apple stores are only found in big cities... So much for the after sale service

2. 8ozchickenbreast unregistered

Of course. When you have something that is to the point and easy to understand when you look at it, it's welcoming. You fandroids can sit there all day and make jokes / hateful and bias remarks but in the end, it just works for older people - easier than current competition. Is it true for every individual? Nope. Not at all. But in terms of hitting the nail on the head with useability and ease, Apple wins here. Not to mention customer support being a huge factor. iPhone has a problem, or you having a problem? No problem, we all know how well Apples support is. Look at the ratings year after year after year.

5. HowDoYouKnow

Posts: 6; Member since: Mar 27, 2015

You are correct, Apple is made for old, blind, slow, & dumb people.

8. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

because old people got little or no knowledge about high-end specs, so they can easily get ripped-off by paying flagship price tag for a mediocre-specced phone. *meh*

14. tacarat

Posts: 850; Member since: Apr 22, 2013

People say iOS is easier and more intuitive. It's due to apple repeating that mantra until people believe it. Enough apple users get lost on how to do things that they still make a killing selling applecare, selling books on how to do things, etc. Android folks like to complicate their phones, consider Apple's prices to be too high or disdain Apple users. For a first smartphone for an older person, try Windows phones. The only exceptions might be for those specifically wanting to face time with family. Large live tiles for the phone dialer, texts or whatever helps a lot for issues with visibility and dexterity. Ooh, unless they're Canadian. Blackberry :P

28. avalon2105

Posts: 352; Member since: Jul 12, 2014

Where does this "It just works" claim even come from? iOS is so unfriendly to use in some cases it is baffling. Can you copy-paste your music to iPhone/iPod/iPad and play it? No. Can you do the same for your videos? No. I mean, those two are some of the most basic functions user needs, yet are made impossible by Apple policies. So please, how is iOS simple and user friendly? How does "It just work"?

3. monoke

Posts: 1115; Member since: Mar 14, 2015

Told ya every other mother's mother had one. No joke.

4. CX3NT3_713

Posts: 2343; Member since: Apr 18, 2011

Lol this is true, now days you see more older folks with iFones

7. Topcat488

Posts: 1409; Member since: Sep 29, 2012

The main reason Apple is SO popular to an older generation is because the iphone "Just Works"... The iOS, hardware and Ecosystem is SIMPLER to use... O.o It's too many Android phones to choose from, and each has a different skin, and bla bla bla. O.o

15. tacarat

Posts: 850; Member since: Apr 22, 2013

You should work at applecar or a phone storee. You'll never get support calls on basic, tedious stuff. Never.

10. Crispin_Gatieza

Posts: 3066; Member since: Jan 23, 2014

My in-laws are in their mid-seventies and yes, they have iPhones. I'm in my fifties, I know better. Still waiting for the Priv to hit T-Mobile.

12. tacarat

Posts: 850; Member since: Apr 22, 2013

If you have older folks to recommend a phone to, a windows phone can be best. I used to sell them to that group. You can make the tiles large to reduce clutter and improve visibility, great battery life and they're cheaper all around. I've even installed WP launchers for those with Android already. IPhone? Maybe if there's somebody in the house to help. Same with Android.

21. TBomb

Posts: 1036; Member since: Dec 28, 2012

Everyone loses money with Apple (R) Done trolling now.

22. meanestgenius

Posts: 21164; Member since: May 28, 2014

Wow. They made an entire article devoted to Mxyzptlk.

25. Crispin_Gatieza

Posts: 3066; Member since: Jan 23, 2014

In 50 years when he turns 65.

26. meanestgenius

Posts: 21164; Member since: May 28, 2014

Lmao!

23. IOSANDROID

Posts: 120; Member since: Sep 30, 2015

It's incredible how people judge you only for the phone you use, and because people pays more for Apple products doesn't mean one is stupid, just for the record I own a Galaxy note 4 and a iphone 5c before that and guess what i've loved both

33. SIGPRO

Posts: 2810; Member since: Oct 03, 2012

This might be true, because IOS is a boring OS! You can't really customize stuff so well suited for seniors haha!

34. Totse2k15

Posts: 474; Member since: Feb 11, 2014

I agree. My old boss have the iPhone 4. I would tell him to switch to Android, lulz.

39. RoboticEngi

Posts: 1250; Member since: Dec 03, 2014

Ha ha iphone, the new senior phone

41. HildyJ

Posts: 329; Member since: Aug 11, 2012

I'm 64. Please shoot me now.

44. Planterz

Posts: 2120; Member since: Apr 30, 2012

My dad is a 65 year old male who just bought his first smartphone. LG G4. I was a proud son.

45. droidboy

Posts: 55; Member since: Nov 25, 2012

I think it's because of brand loyalty... And the fect that Apple is pushed as "user friendly" I will stick to Android... But those are just observations.

* Some comments have been hidden, because they don't meet the discussions rules.

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