Are you a 65-year-old male? You're more likely to spend money on an Apple product than anyone else

According to a recent report by Slice Intelligence, a market research company, the customers that are most likely to spend money on an Apple-branded products are males, aged 65 or older. It seems that said demographic group has spent $976 online on average on Cupertino's merchandise between October 2014 and September 2015. 

Additionally, Slice Intelligence reveals that male buyers aged 45 and older spends more than the US average of $788 regardless that they make up merely 27% of all online customers.

It's not only senior males that are most likely to purchase an Apple product or a service: male customers trump female ones by 42% when it comes to buying an iPhone, iPad, Apple Watch, Mac or any other Apple product you might think of. The disparity between the two sexes is pretty significant - male iFans shed $897 each, while female ones "merely" $633 on average. 

It also seems that high-income customers are not spending more on Apple products compared with those that have more modest earnings. The last piece of info Slice Intelligence provides is an insight at the demographic group that is least likely to give its hard-earned cash to Apple - females between 18 and 24. 

What do you make of this data? Share your opinion below and also make sure to check out PhoneArena's writers thoughts on the new iPhone 6s and 6s Plus.

Related phones

iPhone 6s

PhoneArena Score:


User Score:

  • Display 4.7 inches 1334 x 750 pixels
  • Camera 12 MP (Single camera) 5 MP front
  • Hardware Apple A9 APL0898 2GB RAM
  • Storage 128GB, not expandable
  • Battery 1715 mAh
  • OS iOS 14.x
iPhone 6s Plus
  • Display 5.5 inches 1920 x 1080 pixels
  • Camera 12 MP (Single camera) 5 MP front
  • Hardware Apple A9 2GB RAM
  • Storage 128GB, not expandable
  • Battery 2750 mAh
  • OS iOS 14.x


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless