Apps for Earth: Apple teams up with WWF, will raise funds for environmental conservation

Do you know what's happening in a week's time, on April 22? That's right, we are celebrating Earth Day, the annual event that demonstrates humanity's readiness to protect the environment. Being one of the larger companies that put a lot of emphasis on their pro-environment policies, Apple has just kicked off a new "green" initiative.

Apple will be donating all the proceeds generated from a flurry of apps to the World Wildlife Fund (WWF) until April 24. Additionally, the App Store got a slight makeover and is now featuring mostly app and games s that have been updated with environmental content. 

How it works? Simple: if you buy any of these apps or games in the next 9 days, you will be contributing to WWF's cause.

Meanwhile, there are some free apps included in the initiative, so if you make an in-app purchase of any kind, you will also be donating to the environmental organization.

Some nifty exclusive content will be hitting users that already have some of the participating app installed. For example, Hearthstone users will be able to purchase a powerful new hero—Khadgar; Hay Day fans can purchase the WWF Bag of Diamonds and rest assured their money will be used for a good cause; Candy Crush Soda Saga is getting an exclusive new event.



1. RichardYarell

Posts: 67; Member since: Mar 24, 2016

Apple itself is already a waste of the earth so yeah people should decompose this straight out of the world in order to stay smarphone fanbase peace and green plain and simple

2. jeevanand88 unregistered Apple has to do much more than this for the things they have done and doing!!


Posts: 2817; Member since: Oct 03, 2012

I use to donate money to the WWF, i did this ervery month for years. Then i saw an documentary on tv that the high managers or ceo's are earning more than 100k a year, i was like WTF so stopped donating. I will never donate money again! If you donate 100$ maybe they will use 10$ or less for doing the good stuff!

6. RebelwithoutaClue unregistered

It's one shady organisation to say the least ( )


Posts: 2817; Member since: Oct 03, 2012

Yeah true, i don't trust these organisations anymore! My money will stay with me!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless