Apple's new Lightning cable could be reversible on both ends
Apple plans on achieving the reversibility by putting thinner pins in the middle of the connector, which allows it to have the same room to plug into the proper port regardless if it is oriented right side up, or upside down.
Assuming that this is a legit Apple design, and not the workings of a third party manufacturer, perhaps Apple will show these off on September 9th when the next iteration of the iPhone is expected to be unveiled. With total reversibility, just imagine how much sweeter your life will be.
source: @SonnyDickson via Gizmodo