Apple's Tim Cook reportedly in discussion with Samsung for AMOLED display in the iPad 3

Apple's Tim Cook reportedly in discussion with Samsung for AMOLED display in the iPad 3
The Korea Herald cited "industry sources" yesterday, claiming that Apple's acting CEO Tim Cook took the plane last week, and met with Samsung to discuss using AMOLED displays in the next iPad.

Speaking on the condition of anonymity, the source said: “Apple wants to tap into Samsung’s AMOLED technology for an upgraded version of the iPad 2, considered by many as the iPad 3 that is likely to be launched toward the end of this year”. The source went on to clarify that Apple even offered advance payment to secure production, something that it usually does in scale, elbowing out the competition.

Well, we needn't say that this goes against everything we've heard so far. Legal battles between Apple and Samsung aside, we had the chief of the OLED Association Barry Young saying that 7" and larger AMOLED displays are not coming until much later this year, when Samsung has sufficient capacity from its new 5.5-Gen factory, and that was before the Japanese quake devastation. And sufficient in the case of Apple will mean millions upon millions, whereas the factory will be able to make 48 000 substrates per month this year, rising to 100 000 in early 2012. Not to mention that we had Samsung itself confirm that it won't be having a tablet with AMOLED display this year.

Could it be that The Korea Herald source has meant Tim Cook wants in on a new LCD technology of Samsung, of which the Koreans recently showed off a 10" 1600x2560 pixels prototype? After all, the same newspaper wrote exactly that in February this year, saying that Apple wants a PLS-LCD display from Samsung for an iPad 3 in the fall.

If the previous rumor was from the same source, how did we arrive at this one for AMOLED displays for tablets now, given the scarce production capacity and reluctance of Samsung to lend the technology to anyone else, much less to what it now considers its biggest competitor in the smartphone and tablet world?

We'll file this rumor about Apple's elusive AMOLED iPad 3 in the "believe it when we see it" shelf, and stick with the more plausible scenario that Apple wants to equip the next iPad with something in the lines of the 1600x2560 pixels 10-incher of Samsung. Given Cupertino's recent troubles with LG's inability to produce enough quality displays for the iPad 2, a change of supplier is entirely possible.

Moreover, we know that Apple achieves its high operating margins by prepaying for components on a larger than anyone scale, thus lowballing the price, and squeezing suppliers' margins to the minimum. Samsung knows that very well, as it supplies a lot of components for Apple's products, and it would be surprising if it surrenders a technology that gives it unique advantages, like the AMOLED displays, of which it can't even produce enough for its own gadgets.

source: TheKoreaHerald via SlashGear



1. JeffdaBeat unregistered

YES! Please! My iPad 2 is awesome, but I could only imagine watching a movie where you can get true blacks (racist!) in the video. Plus, I love how vibrant AMOLED screens make colors...FINGERS CROSSED!

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Wow can you believe the nut sack on Apple's part. They take Samsung to court & STILL want the AMOLED screens. I hope Samsung says no & puts these screens on their devices. Apple thinks’ their s*it don't stink. Let's see how much Samsung makes Apple pay for the screens if they do sell it to them. I just don't see this happening. If it does Apple will pay a hefty dollar for those screens! Apple is crazy!

6. JeffdaBeat unregistered

Apple is Samsung's biggest client...It would hurt their pocketbook a lot to lose them...

10. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Exactly charge them an arm & a leg to offset those bogus court costs Apple is making Samsung pay! Samsung can sell the AMOLED screens to Asus, Acer, Motorola, RIM, HP, & anyone else who makes tablets just so you can teach Apple a lesson in humility! Samsung doesn’t need Apple, Apple NEEDS Samsung! Get it straight!

11. Apple Fanboy unregistered

its funny that you say that, all of those manufacturers COMBINED, don't come close to selling the amount that the first iPad is STILL selling hahaha, I can find more iPad's on Craigslist than all of those tablets at ANY retail store :)

13. missed the mark unregistered

so you are saying Apple has sold more tablets than all those combined and that more people are dissatisfied with that purchase also? I do not find your statement as a positive thing.

17. Apple Fanboy unregistered

iPad 1?? lol the only reason theyre being sold is to get the iPad 2, douche hahaha

18. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

You are so talking BS. Look don't speculate & give real world numbers. RIM playbook is selling very well. Asus Eee Pad Transformer is selling very very well. Acer's tablet is selling well also. I can keep on going. Plus these tabs all just came out. Give them a year like the iPad 1 & then let’s talk. Android will be #1 in tablets too, as they are #1 in the Smartphone market! It’s only a matter of time. lol I think you are just stretching your facts into the world of fiction. From the looks of it you sound like the "douche" as you call it. Let me guess, that is the only bad word you can say without your Mommy getting mad at you! Right? You sound like a kid who's balls have not dropped yet! Let the big boys blog & go play with you little pony or whatever. lol

23. Apple Fanboy unregistered

funny you mention the playbook, from what i've read, it hasnt sold as well as it was projected, to top it off, its a 7" screen, isnt there a 5" phone? whats the point of a "slightly bigger" screen? have you actually held one? youre still on Google's nuts with that? no android is an operating system releasing about 5-10 phones a month and none of em sell because they only get minor upgrades, sure the iPhone is still the same shape and OS, with what you might call "minor upgrades" but the android OS doesnt even improve, it stays the same unles you root the damn thing, but ok, go play with your little widget SuperFagAndroid, and at least come at me when you get a real phone...the Evo?? really?? lmao I work for sprint bro dont try to come at me when you have a crappy ass phone whose 4G speeds get MAYBE to what my 3G iPhone 4 gets. Lol first 4G phone, whose 4G runs slower than a good edge connection does...wait IF youre in a 4G market :) youre funny...

30. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Did you ask permission your Mommy to blog again? Did you feed your pony also? I know you don't work for Sprint because you would know WiMAX is as fast or faster than the internet from a cable provider. Let me give you a link: ( s print-4g-wimax.html) educate yourself. This is about tablets regardless of size. Samsung should sell the AMOLED screens to everybody regardless of size. Just to teach Apple a lesson. Here is another link about the BB Playbook: ( I M-will-sell-450000-PlayBooks-this-quarter-2.3-mill ion-for-the-fiscal-year_id19109) as you can see it's selling very well so again you prove you are a moron! This article was only on so how stupid can you be. It’s only the same website you are posting your dumb ass comments. SuperFagAndroid is that the best you could do, I guess your Mommy helped you with that one right? My HTC Evo 4G has had 4G for over a year, killing your iPhone whatever model toy you have. Your next iToy opps iPhone what 4S or 5 STILL won't have 4G. My HTC Evo 3D with its 1.2 GHz dual-core, 1 GB RAM & Android 2.3 will eat your iToy any day, why you ask because it isn't a toy. Plus I will have glorious 4G unlike YOU! Just so you know where I live I have wonderful 4G coverage. And you, who knows cause your iToy is only 3G. LMAO Now you can go consult with your Mommy & please don't forget to feed the pony. :-)

34. Apple Fanboy unregistered

koo you can believe what you want, sure, those speeds are there IF youre in a great coverage area, which isnt many people except for main cities and only in some places around those cities lol, dont believe me? go to the clear forums and see how many people complain about their "4G coverage" ask them how many times theyve been told by tech support to "try putting their modem in the bathroom" lol youre just another Fandroid tool, but koo man keep telling yourself what you want :) just do me a favor, go outside your city, speed test your phone with 4G on, then do it with 4G off and on the 3G network, see which speed is best kthxbye :)

44. belovedson

Posts: 1060; Member since: Nov 30, 2010

ok.... proof please

21. ph00ny unregistered

I thought sony was samsung's biggest client

46. ranjyot unregistered

just 2 correct u apple comes after sony..

3. Mehha

Posts: 26; Member since: May 25, 2011

Go beyond AMOLED Apple! We know you are the innovator of new tech,,, Bring something that we have never experienced before :) But try to keep the display little short, keep it down to 7'' or maybe 8'' this time in ipad3.

4. protozeloz

Posts: 5396; Member since: Sep 16, 2010

your comment confuses me? is it sarcasm?

22. jroc74

Posts: 6023; Member since: Dec 30, 2010

You know most of that innovative tech from the iPhone 4 was made up of parts from other folks, not Apple....probably for the iPad 1 too. If anything, they are the innovators of old or current tech.

62. bobby2680 unregistered

apple isn't really an innovator they are just good in making a big thing out of existing tech...

5. Vijay S unregistered

@Mehha - Since when did Apple become an innovator of new tech? I thought they are experts only in repackaging old technology into new devices and hype it up so that the countless fanboys pay for them thro their nose and flaunt "magical" things.

7. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Isn't that just typical? "Hi, we're Apple. We'll sue the shit out of you, trying to stop you from producing anything that competes with our products and costing you billions of dollars, but we still expect you to bend over for us and give us your best technology, which we'll then relabel as part of OUR innovation, taking most of the profit to be had from it as well. What do you say, BITCH?"

55. Lucas777

Posts: 2137; Member since: Jan 06, 2011

are u kidding me... u know how much money samsung makes just supplying apple.. they make more money then they do selling their phones...

56. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Hello? Did you pay attention to the boatload of money Samsung is making now that they're selling smartphones that are worth a damn? Their profits have skyrocketed. It's been explicitly said that Apple pays as little as possible to its suppliers. How do you not get this?

57. Lucas777

Posts: 2137; Member since: Jan 06, 2011

ummm do not understand that they still make a crapload and even more then their skyrocketing phone business... i never said those things were doing bad or that apple paid them excessively...

61. NeXoS

Posts: 292; Member since: May 03, 2011

That was once true when iPhone had dominant market share. Now, that all other Androids are dominating market share, they would make MORE money selling to all the other Android manufacturers and tell Apple to EFF OFF! Or, else sell the displays to Apple at 1000% market up!

9. skymitch89

Posts: 1452; Member since: Nov 05, 2010

I find it funny how Apple is suing Samsung, but at the same time Apple and Samsung are working together for parts on Apple's devices.

27. ph00ny

Posts: 2026; Member since: May 26, 2011

I wouldn't call it "working together". That's like saying we as a customers are working together with apple because we buy their products. It's more of a straight forward customer and supplier relationship

12. Momoto unregistered

We're past Super AMOLED Plus or any AMOLED. AMOLED burn-ins? No thanks. Next gen is all about Toshiba's new LCD 720p mobile display.

14. missed the mark unregistered

My guess is that Apple is trying to strong arm Samsung into selling them technology. Sell us your better product or we will follow through with this lawsuit!

28. ph00ny

Posts: 2026; Member since: May 26, 2011

Pretty much sums it up. If they weren't happy with the design, they would have sued when the galaxy s products first launched all over the globe

15. gallitoking

Posts: 4721; Member since: May 17, 2011

teh answer si pure business and you android boys dont understand.... u speak from the heart and thats wrong for business... Apple can sue anyone they pleased.. they pay for services.. and if you are in bussiness you take the money ..pride doesnt pay the bills

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