Apple's AirPods are the best-selling wireless headphones despite supply bottlenecks

Apple's AirPods are the best-selling wireless headphones despite supply bottlenecks
Reputable Apple analyst Gene Munster quipped not long ago that the AirPods may turn out to be bigger than the Apple Watch in terms of sales and profits, and it turns out that his opinion might have been prophetic. Research firm NPD reported yesterday that so far in 2017 there have been more 900,000 truly wireless headphones sold in the US. Despite the rich competitive landscape from the likes of Sony, Braghi or Samsung, Apple's $159 AirPods have accounted for the whopping 85% of total US sales of wireless headphones here in the US.

Since they were released in December, the AirPods were plagued by various supply issues and design jabs, yet Apple may be laughing all the way to the bank when it comes to actual sales. Shipping times for Apple's truly wireless buds have been reduced to between two and three weeks, which is a big improvement from the month or so they were listed for in the beginning, so the announcement and preorder window of the new iPhone 7s, 7s Plus and the iPhone 8 on September 12 might see an uptick in orders that will cement the AirPods' position as the most popular wireless earbuds in the US in the first year since their existence.

source: NPD

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93 Comments

84. L0n3n1nja

Posts: 1613; Member since: Jul 12, 2016

I'm not surprised at all. Apple has a large US market share, and they removed the head phone jack from their phones. A large number of Apple customers feel the need to purchase Apple branded accessories, and I admit the Airpods are actually good, so obviously they sell well.

77. slannmage

Posts: 289; Member since: Mar 26, 2013

I own them and they're very good, sadly Siri isn't and holds them back.

72. Spyro

Posts: 334; Member since: Mar 29, 2017

Bu-But I thought sales don't matter lol. All these people triggered just for some mediocre wireless earphones with the Apple logo slapped on it. What do you guys even expect nowadays?

64. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

BRB getting more coffee. Keep the comments coming boys and girls.

38. SIGPRO

Posts: 2818; Member since: Oct 03, 2012

Who buys this crap? Oh wait........iSheep love them

62. bucky

Posts: 3797; Member since: Sep 30, 2009

And you never fail to show up in an apple article. More so than most apple fans actually

34. jeroome86

Posts: 2314; Member since: Apr 12, 2012

I have these cheap behind the head over the ears wireless. They're perfect for my media playback. Probably don't sound the best but that's ok. They curl up nicely and don't have to worry about losing one. Just can't really get use to the in ear buds although I find the pods slightly more comfortable.

33. solomonsteve

Posts: 80; Member since: Dec 19, 2012

Am now starting to believe most of these Apple numbers are fabricated. We all know these earpods are not trending ,so how come they sold that much. Since it was released i have seen one 1 person in public using it. Dont believe the numbers everyone.

36. kiko007

Posts: 7525; Member since: Feb 17, 2016

Fabricating sales numbers violates several SEC mandates/laws. Doing so would result in some good old litigation and possibly seizure. There's no way Apple's gonna risk being sanctioned for lying about earbuds.

92. iushnt

Posts: 3182; Member since: Feb 06, 2013

But what if other fabricated the numbers not Apple?

57. sissy246

Posts: 7129; Member since: Mar 04, 2015

To a point the numbers are fabricated since apple has never given numbers.

32. Vancetastic

Posts: 1948; Member since: May 17, 2017

Interesting. I've yet to actually see someone wearing these. They are pretty nice, but the ones I tried didn't fit my ears, sadly. The price really isn't bad, considering what they do.

11. mrochester

Posts: 1048; Member since: Aug 17, 2014

I’ve just got a pair of AirPods to complement my Beats Studio Wireless for when I need headphones that aren’t closed (such as listening at work). The AirPods are excellent and paired instantly to my iPhone. I love that they auto-pause when I take one bud out and that they connect automatically when they are taken from their case. They charge very quickly. The only problem I’ve had with them is that they didn’t auto-pair with all of my other devices logged into the same iCloud account and I had to manually pair them. On the whole though, they are a good purchase and are very liberating.

21. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

Enjoy your purchase bro. Thats what we work for.

29. mrochester

Posts: 1048; Member since: Aug 17, 2014

I will. And no matter what some people say, I couldn't have bought the same experience/product from anywhere else. I could get something similar, but not the same.

10. maple_mak

Posts: 953; Member since: Dec 18, 2013

Thanks to #Courage and 3.5mm jack.

44. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

I got a 7+ and never i thought i need a jack. I don’t usually use a jack while charging. By the way, they include also a connector for it, but i dont use it so it was stuck on my iphone packaging box. I use a Bluetooth speaker though, JBL, just a gift, but if im gonna buy my own, its certainly apple product. Apple products never let me down.

8. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

Apple has what these tech companies all want, a loyal fan base that'll buy whatever they make. You can't hate on Apple, for being the best at making money. I'd never even consider airbpods, but that's me. I won't buy Samsung's either. I'm cool with my LG Tone Platinums. I saw a guy in the gym the other day, wearing airpods, and they just look plain ridiculous to me. To each his own though. Do ya thang Apple, I ain't mad atcha.

27. Cyberchum

Posts: 1142; Member since: Oct 24, 2012

+1. Why hate on Apple for their products or loyal fanbase?! It's sick—companies would kill for that. Hating some of their business models is one thing, hating them for their sales is another. And it'd be a big low.

74. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Said best. Liking something else, doesn't mean you have to hate something else. You can like all tech and simply have a favorite or what works best for you.

83. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

Exactly.

6. japkoslav

Posts: 1553; Member since: Feb 19, 2017

Apple sells one model of wireless headphones, any other "headphone producing company" has many types of wireless headphones on a market. Customers can chose their favorite based on their prerences. If let's say Sennheiser would manufacture one type of wireless headphones, things might be the same for them. Wana better sound, better battery, different size, different type ... well we all know how Apple thinks it knows best.

14. nctx77

Posts: 2540; Member since: Sep 03, 2013

However you feel about Beats, They are an Apple company now dude.

15. japkoslav

Posts: 1553; Member since: Feb 19, 2017

True, but are they in Beats something something category or Airpods category? Not realy feeling it changes my point in any way.

17. kiko007

Posts: 7525; Member since: Feb 17, 2016

What the f**k are you talking about? What are "Beats something something" categories? What point did your original posting even have?

73. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yep and they are the same overpriced crappy headphones they have always been from day one. But a fact is this...no matter how bad Beats is, they are way better than Apple's. I have had Ur Beats, which is what was boxed with HTC phones. I loved the metal ones. Issue is, they didn't stay in my ears. I must use headphones that have some type of earhook, either around the ear or inside. I love the PowerBeats and are the style I bought before Appel bought Beats. I have no issue with Apple owning Beats. I do have an issue with the fact they dont put Beats headphones in the box. Yet Samsung buys the largest audio brand not he planet and includes a product made by them in the very first phone. How can you not bash Apple for not doing the same? I know Apple spent money to make their wireless option. but after buying Beats, they could have simply dropped the R&D on them, and start pushing the Beat option. Now you rarely even see a Beats commercial. Marques Brownlee gave the best explanation about Beat products. He is 100% right about them. They are sub-quality products, that make a name simply because Dr Dre use his name to market them and got others he paid to help market them as as another poster said, teens ans such see a favorite artist wearing something and they have to have it too. Do you have kids? I have 2 grown ones and a 8 year old and I can say my girls most certainly wanted what they see artist have. I bought them what made them happy, whether I liked them or not.

5. AlikR

Posts: 45; Member since: Sep 05, 2013

i think it's time to stop thinking of owing Apple products as the entrance into some"exclusive club" Wake up people - there tons of products that are better and cheaper than Apple but if you want to continue with what you have so be it. there is no need to bash any of the manufacturers, we have our preferences and sticking to them. one thing i can definitely say that nothing that apple does is "the best". is it good? yes. is it reliable? kinda. is it innovative? hell no... however, if you are blinded by $$$$$$ billions Apple made by creating a cult of followers, then you can say that numbers speak for themselves.

13. kiko007

Posts: 7525; Member since: Feb 17, 2016

Take a writing course at your local community college or something. Reading this trype gave me a headache.

18. Jimrod

Posts: 1607; Member since: Sep 22, 2014

"An exclusive club", "A cult"... Yet Apple are one of the most popular brands rather than some obscure entity, which means people must be happy with them or they wouldn't return to buy again. Maybe it's the bitter haters of everything they do who are the real sheep, blindly repeating the same inane insults and slogans while worshipping their own preferred brand?

25. Cyberchum

Posts: 1142; Member since: Oct 24, 2012

A great number of people buy Apple products to look cool and conform. Most teens watch/see artistes using it on TV and social media. So, they want to appear cool, they have to appear cool. And that's why Jordans sells in truckloads. The media influences sells much more than common sense does. And it's sad!

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