Apple turns to animated ads for the Apple iPhone 5c

Apple turns to animated ads for the Apple iPhone 5c
With one recent report showing inventories of the Apple iPhone 5c at over 3 million units and rising, Apple has decided to turn to an animated ad campaign for the handset that was seen on the landing pages of both the New York Times and Yahoo websites. On the latter site, the ad stays inside a box, while on the former's web page, the ad takes over the entire screen with dots before returning to the normal size for a web ad.

The ads, which are interactive, show the Apple iPhone 5c screen covered with the same 35 dot pattern that appears on the phone when it is safely nestled into one of Apple's silicone cases made for the device. Eventually, the ad shows 6 video clips with popular tunes playing in the background. In one clip, Nena's "99 Luftballons" play as images of balloons turn into the dot pattern.

Apple normally doesn't resort to using this style of advertising, but some desperation might be settling in at Cupertino. With a huge number of units taking up space at Pegatron, and retailers and carriers still holding a large number of unsold units, Apple will soon need to clear some room for its new models. Speculation has Apple delivering a 4.7 inch Apple iPhone 6 and a 5.5 inch phablet sized version of the device. Soon, Apple might be forced to turn from pretty animated ads to drastic price cuts as a way to get buyers to remove the iPhone 5c from the shelves.


source: Yahoo, NYTimes via AppleInsider                          

Related phones

iPhone 5c
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 32 GB
  • Battery 1507 mAh(10h 3G talk time)

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9 Comments

1. Lt.Green

Posts: 397; Member since: Mar 13, 2014

Just bring the price down, it'll be sold out in no time.

2. SAO101789

Posts: 123; Member since: Feb 10, 2014

Agreed! Make it a mid range phone.

7. Just.Saying

Posts: 132; Member since: Apr 04, 2013

It is a lower mid ranger spec wise. They need to price it accordingly

9. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Actually, it's not. It's performance wise upper mid-range and camera and build quality are very good also. Bad thing is the price, should be priced much cheaper. Much wiser to invest 100$ more to better 5S.

5. Taters

Posts: 6474; Member since: Jan 28, 2013

This is Apple we are talking about here. Passing a price savings on to the consumer is simply not in their vocabulary.

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They already have with the holiday sales on contract. Technically the 5s and c were discounted by about 100 each and they didn't exactly sell out. At the current rate they probably will not meet their sales target for this quarter unless they cut again but that would mean taking a hit on margins.

3. decent4u

Posts: 75; Member since: Apr 26, 2012

So the 5c is an iPhone u cannot show off like you can with the 5S because the 5c is cheap and it is not even cheap. (Does this make sense I don't get it either)

4. hboy857

Posts: 367; Member since: Jun 03, 2013

Flop.

6. palmguy

Posts: 983; Member since: Mar 22, 2011

It'll just be the free phone for this year.

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