Apple to clean up its act by switching to renewable energy

Apple to clean up its act by switching to renewable energy
After several protests lead by Greenpeace including releasing black balloons inside the 5th Ave. store and even chaining themselves to train tracks used to transport coal, Apple has finally responded to the outcry against its use of coal to power its data centers.

Apple CFO Peter Oppenheimer announced that all of its data centers would be making the switch to coal-free electricity. Apple will install two solar arrays, which will span 250 acres, and build a bio-gas fuel-cell plant in and around Maiden, North Carolina where its core data center is located. It plans on completing the transition of that center by the end of 2012.

"I'm not aware of any other company producing energy onsite at this scale," Oppenheimer said in a telephone interview with Reuters. "The plan we are releasing today includes two solar farms and together they will be twice as big as we previously announced, thanks to the purchase of some land very near to the data center in Maiden, which will help us meet this goal."

Oppenheimer said that the facility in Prinevelle, Oregon was next on the list. He said that while it is still in the planning stages, they have identified several renewable energy sources nearby and will eventually run that facility off of “100% renewable and locally generated sources.”

As expected, Greenpeace responded positively to the news. It’s Senior IT Analyst Gary Cook said, “Apple's announcement today is a great sign that Apple is taking seriously the hundreds of thousands of its customers who have asked for an iCloud powered by clean energy, not dirty coal.”

source: Reuters



1. taco50

Posts: 5506; Member since: Oct 08, 2009

Apple is a leader in this as most things. Good job Apple!

4. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Apple is a leader in this as most things." Are you sure? Guide to Greener Electronics: Seems that your facts are again only...

2. jmoita2

Posts: 930; Member since: Dec 23, 2011

Apple a leader??? More like the number one thief of ideas in tech history.

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

250 acres?? How much forest is Apple going to cut down to put up a solar array??? Seriously!? So, lets kill 250 acres of forest that produce oxygen by getting CARBON out of the darn air.. to.. save the planet from.. carbon? So which is worse.. running on coal or deforestation? Stupid green peace. I applaud Apple for bending and trying to be better on the environment, but seriously.. which is worse?

5. taco50

Posts: 5506; Member since: Oct 08, 2009

Wow getting away from coal fuel is a bad thing now too? You're unbelievable. It doesn't take a genius to understand releasing toxins into the air is bad.

6. cepcamba

Posts: 717; Member since: Feb 27, 2012

Yeah releasing toxins in the air is bad, but so is clearing acres of forests. Best solution: Nuclear Power Plant. Scary, but more powerful than any coal powerplant. I'm not sure how to go about it but they just have to place it far from civilization.

7. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I don't think so, because: 1) In most cases Nuclear Power Plants starts generate profit only after ~ 50 year of usage and the problem is that most Nuclear Power Plants has only ~ 50 year exploitation time. That's mean when Nuclear Power Plant will start generate reall profit you will be forced to close it because exploitation time will be out of date. (Talking about the years I might be wrong.) 2) There is no proper way to recycle nuclear waste. 3) You have to cool reactor and that's mean you need water. In this case you will unnaturally warm up water in the nature and it just increase global warming.

9. cepcamba

Posts: 717; Member since: Feb 27, 2012

I see. I didn't see those points before. Well, I guess solar power really is the best option for now. However, they should do something to counter the deforestation it may cause. I saw something in discovery channel once, concept is about buildings in cities dedicated for the breeding of selected edible crops/plants. It should help reduce costs of transport from farms to cities since the improvised field is in the city itself. And it will also help reduce/fight pollution. Imagine 100 floors of nothing but plants in the middle of a very busy city. Problem is no one is willing to spend on it.

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

thank god your not that genius. im going to break it down super simple, just for your mind. cutting trees down = bad. burning lots of coal = bad Now, unless Apple had its OWN coal factory that it got power from, getting off of coal is purely symbolic as that factory is going to run regardless, since it has to power other things. So not only is the coal factory running, we are going to lose 250 acres of oxygen producing trees. do ya get it? do ya? should i spell it out in your alphabet soup?

8. gallitoking

Posts: 4721; Member since: May 17, 2011

not surprise that fandroids turn a good thing into a bad thing.. wow.. gotta hande it to them.. they never rest..

11. taco50

Posts: 5506; Member since: Oct 08, 2009

Remix is their fearless leader. Mid 30's and still an entry level sales rep, but has the nerve to question others intelligence.

12. darac

Posts: 2156; Member since: Oct 17, 2011

Who said they were goin to cut forest? That's just downright stupid argument. Remix@co. read again, instead of hating blindly - they are going to make a transition from buying power from coal powerplants to renewable energy for their central data facility. It's definitely a move in the right direction and as such I applaud it. Now if they would just learn from Sony, regarding how you build a headquarters.. ..instead of that decadent demonstration of power that they are building now.

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