Greenpeace releases hundreds of black balloons in Apple 5th Ave store in protest

Greenpeace releases hundreds of black balloons in Apple 5th Ave store in protest
Environmental activist group Greenpeace released dozens of black balloons in Apple's 5th Avenue New York City store this week. Greenpeace says its actions were a response to Apple using dirty energy to fuel the iCloud service.

Apple has received some negative publicity in response to its decision to use coal generated power to fuel the iconic iCloud product. Greenpeace contends that Apple should be a more environmentally friendly corporation, and use cleaner solar power generation methods. Apple likely uses coal generated power because it is significantly more economical than solar or other green power generation methods.

Greenpeace has received criticism as being hypocritical in the past, using smog-belching, diesel powered boats to carry protest groups next to oil rigs, and we're already beginning to see similar comments in regards to its latest stunt inside the Apple store. How can Greenpeace complain about environmental impact of dirty power usage, then release dozens of toxic balloons into the environment, some of which will likely escape from the store and endanger wildlife.

We can't help but wonder what passers by thought was going on when they were in the area after the balloon release. Greenpeace ultimately was trying to make a statement, but it almost looks like an Apple promotion in store. The joke would certainly be on Greenpeace if the stunt caused hype leading to additional Apple product sales.

source: Gizmodo


FEATURED VIDEO

25 Comments

1. tmcr7

Posts: 180; Member since: Nov 02, 2011

The author is obviously biased. How can you say that Greenpeace is using toxic balloons? Helium is an inert gas. And how sure are you that the balloon materials are toxic. Have you captured one balloon and tested its materials? The scale of Apple's impact to the environment is definitely greater in comparison to this event which was held only once. Come on! A multi-billion dollar company like Apple cannot spend a little more on clean energy?

8. TheRetroReplay

Posts: 256; Member since: Mar 20, 2012

The author is saying that the balloons are non-biodegradable, which is something that Greenpeace shouldn't use given their eco-friendly message.

11. TheOldOne

Posts: 196; Member since: Mar 29, 2012

Greenpeace is such an ignorant organization. I know the declared scope is noble, but let's face it: they are full of stupid people that have no idea how they are manipulated. This example is the best there is, as it will definitely keep Apple on the frontage. ... now, if there were to bring animal excrements to the Apple boot... now that's something worth watching :D

12. remixfa

Posts: 14605; Member since: Dec 19, 2008

I have to agree. The base message might be nice, but it is run by a bunch of ignorant people. Hippies do more damage than good every time they try something. Looking at those balloons, if i were walking by the apple store, id say it was some kind of promotion. If i were the manager of that store, I'd gather up all the balloons and give them to customers. Its got the frikking apple cloud logo on it. Spread em around the city by giving them to customers and get free advertising.

16. Geees

Posts: 2; Member since: Apr 27, 2012

OK, but you're quite ignorant now. I wouldn't know that Apple are powering their servers with dirty power unless I read this. And I wouldn't have read this if they just gave people on the street a flyer, coz nobody would write about that. Now I can think twice before I choose cloud service. Dropbox and Skydrive just got better odds.

21. remixfa

Posts: 14605; Member since: Dec 19, 2008

yes, but would u know that by walking by the apple store... or because you read an article that mentioned how icloud works? Thats my point. If greenpeace wanted to make a statement, they would have done better to hand out fliers or ride around the streets talking to peeps through a megaphone.

2. ScottSchneider

Posts: 336; Member since: Dec 06, 2011

Cool... Balloons for iBaboons... ^_^

3. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i feel like they could come up with a better way to protest than releasing balloons which are terrible for the environment.. like maybe offering better alternatives or funding research for such projects… but stuff like this is just for publicity.. it offers little practical value and the "effect" gets old quick

4. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

throwing a few stones or paintballing would have been better

5. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

better maybe, illegal most definetly

6. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Something like that? http://www.youtube.com/watch?v=SWKnPyyPk6c LOL! :D

23. max9777

Posts: 78; Member since: Dec 11, 2011

Oh that is an Epic video, that guy is my hero LOL I agree with him though, sometimes when you get screwed over and no one listens to you, best way to do it is to voice yourself to a point where you will be noticed.

25. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

True.

7. pongkie

Posts: 663; Member since: Aug 20, 2011

doesn't greenpeace know because companies like apple paperless practices spread around the globe thus saving allot of trees

9. TheRetroReplay

Posts: 256; Member since: Mar 20, 2012

Greenpeace is one of those organizations that no matter what you do, they're going to complain, even if you do everything by their book. You could live naked in the forest and they'll complain that you shouldn't pee anywhere because it's hazardous to the forest.

10. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Yes, there is the true.

17. Geees

Posts: 2; Member since: Apr 27, 2012

We use more paper now than we did before we had computers. Stop just saying random things. Go read "The Myth of the Paperless Office".

20. pongkie

Posts: 663; Member since: Aug 20, 2011

ok einstein why don't you unplug your computer, turn off your cellphone don't use any internet or any kind of tech. try to get that "The Myth of the Paperless Office" that you read hopefully from a paper not a computer to as many people as you could dumb sh*t and see how many trees are going to be killed and fuel to burn just to get those paper message across. I work in a office which just improved its IT capabilities and I know from experience how it saved allot of paper and unlike you I didn't get it from just "reading" dumb f*ck

13. mad5870

Posts: 60; Member since: Nov 21, 2011

Ha its funny cause my school released balloons in the air to symbolize how much money Governor is cutting from our PASSHE system. our school got so much crap from doing it also. BUT when every they do it, It's ok cause its them and they can do what ever the hell they want to do. AWESOME!

14. mercorp

Posts: 1045; Member since: Jan 28, 2012

iballoons.... icoal.... Apple iphone black... Apple will sue greenpeace into bankruptcy.

24. max9777

Posts: 78; Member since: Dec 11, 2011

I do not understand the full concept of your message. But it's safe to assume that you are one of those people that would like to see apple obtain an Icourt and get all the Ihaters out of competition?

15. -box-

Posts: 3991; Member since: Jan 04, 2012

It appears the balloons were released indoors, so no environmental impact from an outdoor release. That being said, not the greatest attempt to spread a message. Maybe chunks of coal with the icloud logo might have been better

18. Mandroid

Posts: 209; Member since: Feb 22, 2012

I'm torn between my hatred of greenpeace and my revulsion of apple.

19. Mandroid

Posts: 209; Member since: Feb 22, 2012

"We can't help but wonder what passers by thought was going on when they were in the area after the balloon release" I'm guessing "WWWHEEEEE! luk at mee ima ina appow store! Bawoons I wuv bawoooons! YAY! WWWHHEEEEE! TeehahahahhahahhaDDURRR"

22. Gusto

Posts: 28; Member since: Mar 20, 2012

Well, if you try to interpret what the Greenpeace tried to say, you may find the idea of ​​releasing balloons valid. At least at semiotic perspective. I mean, black baloons with iCloud logo represent the dirt that Apple is realeasing on atmosphere by using coal to run their servers. But, i guess they forgot not many will try to see that way, most will think it is a good event.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.