Apple urges iPhone Upgrade Program participants to get a new phone already

Apple urges iPhone Upgrade Program participants to get a new phone already
There’s been a lot of talk lately about how well (or not well) the latest iPhones are selling. And while part suppliers making adjustments to their numbers can only be used as an indirect sign as to what’s going on, there’s no denying that Apple itself made some moves that are unusual for the company. First, there was the limited-time trade-in offer at improved buyout rates, and now some users received a notification that’s reminding them to buy a new iPhone.

The notification was publicized by Steve Lederer on Twitter and picked up by AppleInsider. It appears that it’s only meant for those who are part of Apple’s iPhone Upgrade Program but haven’t taken advantage of it yet. Apple probably thinks people have somehow forgotten new iPhones came out, so the helpful reminder states: “Your new iPhone is ready. Choose iPhone XR or iPhone XS and speed through your upgrade today with the iPhone Upgrade Program.” 

Apple urges iPhone Upgrade Program participants to get a new phone already
 
The notification starts off as if you’ve accidentally ordered a new iPhone without knowing, but at least Apple will let you choose which model to get. Because we all know you want one, you’ve just had a busy couple of months, right? As the person who posted the screenshot rightfully states, Apple’s own guidelines say to “not use Apple Services to spam, phish, or send unsolicited messages to customers”, but if it’s your own service that’s a whole different ballpark, obviously.

Now, to be fair, the whole idea of the iPhone Upgrade Program is to switch to the newest device every year, so maybe some participants do need to be reminded. Either way, the pop-up advertisement is a somewhat aggressive way to do it, but apparently, Apple decided now is the right time to do it.

It's been a rough year for the smartphone market, dropping a few percent globally, so you gotta do what you gotta do.

Related phones

iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 256 GB
  • Battery 2942 mAh
iPhone XS
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 512 GB
  • Battery 2659 mAh

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35 Comments

1. Leo_MC

Posts: 6149; Member since: Dec 02, 2011

Apple sends emails every time a new device arrives so there’s nothing new or out of the ordinary.

2. notfair

Posts: 675; Member since: Jan 30, 2017

It is this time because people are poor and they can't afford to buy thousand dollar phones every year, this trend has gone too far and it needs to stop and it will start with apple being the biggest will hit the floor the hardest. this growth we are seeing nowadays it is stupid and unsustainable. sell more, increase price, but salaries stay the same or even lower. more money for the already rich people and what for?

3. Cat97

Posts: 1678; Member since: Mar 02, 2017

Correct. Apple not only affected customers, but also affected all other manufacturers sales, Samsung cites a "crisis" regarding its S9 sales. I doubt Google has sold more than a few thousand Pixel 3 phones. Prices were suddenly inflated without a real reason, the competition is very high on the market, which should actually drive prices down. Customers have plenty of choice, that's why Apple is so desperate.

7. midan

Posts: 2488; Member since: Oct 09, 2017

"Customers have plenty of choice, that's why Apple is so desperate." Customers have very few choices if they want to stay with iOS. So what competition does doesn't affect to Apple much at all. Apple will always do fine because their own OS and ecosystem.

12. Back_from_beyond

Posts: 1091; Member since: Sep 04, 2015

Apple's OS is both its strength and weakness. Every other year its a crapfest of bugs and performance problems. Multitasking is restrictive, with basically only the iPad Pro models really offering anything more advanced. Stock Android vs iOS, is a close call on which is best. Of course what the competition does affects Apple, but what they did was try to match Apple's sales prices and suffered sales loses as a result. Companies that offer flagship phones at lower prices than Samsung and Apple have only shown growth, yet Apple sales were stagnant and now declining, Samsung declining for about 2 years now. Nokia(HMD) in its first two years sold 70million phones, which is pretty impressive and that's likely to keep growing because they make great phones.The thing is if Samsung sold their flagship phones around $700, their sales would go up a lot. People would prefer a Samsung over a Huawei or Xiaomi phone, if the price was right. Apple's OS and ecosystem will only get them so far. If they price themselves out of the market, they won't save them.

14. midan

Posts: 2488; Member since: Oct 09, 2017

"Nokia(HMD) in its first two years sold 70million phones,which is pretty impressive and that's likely to keep growing because they make great phones" Yes PHONES, not smartphones. Feature phones included, which are most of the sales. "IDC: HMD SHIPPED 59.2 MILLION FEATURE PHONES IN 2017" "Overall, in 2017 HMD Global sold about 8.7 million Nokia-branded smartphones and nearly 60 million, or to be completely precise, 59.2 million feature phones, according to IDC" not that impressive anymore

24. meanestgenius

Posts: 21178; Member since: May 28, 2014

Actually, for a company that just came into existence two years ago and took a name that was all but dead in the smartphone space, it really is an impressive number by HMD. They are in the top 10 global smartphone manufacturers and a top 5 brand in Europe in just 2 years. That's impressive. Feature Phones are a fact of life, whether you consider them to be or not. The truth is that feature phones wouldn't sell as much if there wasn't a demand a demand for them. And they sold almost 60 million of them. That's impressive for a company that's been out for only two years, no matter whose name is on the phone. If the phones weren't of quality, they wouldn't sell.

27. midan

Posts: 2488; Member since: Oct 09, 2017

"no matter whose name is on the phone. If the phones weren't of quality, they wouldn't sell." This is actually very wrong, Windows phones are perfect example of that, no-one else couldn't sell them, and Nokia sold them exactly with their name, people had zero knowledge what they were buying, they just wanted that Nokia brand phone which they trust from their Symbian ages or feature phones. These same people are now buying Nokia Android phones because they want Nokia phone. Even HMD said that those are their main Group. By the way Nokia 8 which is one of those highest selling model has very high repair percent, so not sure about that quality.

28. meanestgenius

Posts: 21178; Member since: May 28, 2014

You're so wrong. Windows Phones DID NOT sell well overall, even with the Nokia name on it. Symbian fans dropped Nokia smartphones by the boatload once they heard Nokia was going Windows Phone. NOW the true Nokia fans are returning to the Nokia smartphone fold with HMD at the helm. Btw, the Nokia 8 WAS NOT one of the highest selling Models for HMD, and they even recently admitted it. Get your facts straight. Being an Apple fan, you are the last one to talk about "quality", with the iPhones software updates that continually break functionality on the phones, only to need another update to fix it and that one breaks something else. And don't even get me started on how easy it is to break iPhone screens and backs. And let's not forget about #bendgate, #antennagate, and so on. iPhone fans talking about another OEM's smartphone quality is hilarious.

30. midan

Posts: 2488; Member since: Oct 09, 2017

Didn't sell well? "Microsoft has now sold over 100 million Windows Phone devices since the launch of Windows Phone 7 in 2010." https://mspoweruser.com/microsoft-now-sold-100-million-windows-phones/ Windows Phone could have been real competitor if Someone else than Nokia could have sold them in numbers what Nokia sold, but no-one wanted them before Nokia became wp maker and they sold it only by Nokia brand. I know this very well because Older people around me did exactly that, they bought wp phone for themself and also for their kids (which was very bad thing to do, kids got left out playing games with their friends because wp phones didn't had those games) and eventually developers lack of support killed wp.

33. meanestgenius

Posts: 21178; Member since: May 28, 2014

And then what happened after that 100 million? They dropped off the map. There's a reason why Microsoft dropped out of the mobile game, lol. No developer support, lack of features, lack of apps, and they wanted to be too much like Apple instead of creating their own identity with their mobile phones. Let's not pretend like WP was this stellar force, because it certainly wasn't after they dropped Windows Mobile for Windows Phone.

31. midan

Posts: 2488; Member since: Oct 09, 2017

"HMD acknowledges that much of its success is owed to fans’ allegiance to the Nokia brand, so it focuses on living up to that legacy by building high quality phones. But there’s a problem – nearly 80% of HMD’s customers are 35-years old and older. Those are people who remember Nokia in its prime." Like i said they buy brand, younger generation doesn't know Nokia and it doesn't mean anything to them and they won't buy Nokia phones.

34. meanestgenius

Posts: 21178; Member since: May 28, 2014

And like I said, people left Nokia in droves when they went Windows Phone. They sold much more than they did yearly in their Symbian days. Nokia was once larger than their nearest 3 competitors combined, and that included Apple and Samsung. Btw, you just proved my point about the Nokia fans returning to Nokia now. Thanks. Lmao! And don't think I didn't notice how you dodged the fact that I pointed out that false info that you posted earlier.

29. meanestgenius

Posts: 21178; Member since: May 28, 2014

"Additionally, the company confirmed that its cheaper devices are its main source of income and admitted that its flagship offerings significantly underperformed." That was from here:https://www.phonearena.com/news/Nokia-smartphone-sales-HMD-Global_id111724/comments Again, get your facts straight.

18. Donone41

Posts: 246; Member since: Dec 17, 2014

Here comes the sheep. He's ready and willing to defend the sheep herder, lmfaoo.

4. Leo_MC

Posts: 6149; Member since: Dec 02, 2011

I can’t afford to buy a Divo either, because it’s double the price of Chiron and my income only grew by 50%. Here’s an idea for those that make little money: stop WANTING things of no value to you; you don’t need to waste your time, watching 4K YouTube videos on your phone, you don’t need to take portrait photos of your dog, you just need to invest your time in getting a diploma and/or a better paying job so that you can afford to spend the money on a Vertu (or at least on a Porsche Designed, if not an expensive Apple or Samsung phone) without putting a dent in your bank account, if that’s the kind of thing that you like.

9. someguy2261

Posts: 235; Member since: Feb 12, 2016

Are you trying to say we should all go get an education? School now days cost way more then overnflated iphone and most education you can buy is worth nothing. Student loans bubble is the next to pop. Education will do very to little for you if you're are a dumbass. More people should try to get really expriance instead of a degree. Education will not be good for everybody.

11. Leo_MC

Posts: 6149; Member since: Dec 02, 2011

If you ask me, the more educated, the happier, wealthier and smarter is a human. I'm not saying to spend a s**tload of money on institutionalized education, I'm just saying learn to do s**t that help you earn more money in the long run. Most of mobile phone users are probably ok with some Nokias 5, maybe 6 or iPhones 6ses - get those, if the price is an issue for you, because they are great phones and only when you find (really find) greater value in a more expensive phone you should get a more expensive phone. Why should you give a f**k that Apple is a 200 BN $ company or a 2 TN $ and give it your hard earned money, if the products it sells are not for you (I have both iPhones and Macs but I will never get that shitty, expensive speaker)? Just get any other branded product and let Apple go big or fail big.

19. whatev

Posts: 2087; Member since: Oct 28, 2015

School dropout example from an android user spotted

22. G1andonly

Posts: 29; Member since: Jun 13, 2013

So true, phone prices should be going down or going up a little but for Apple who aren't bringing much new to their phones prices should be $10 dollars more as it's built from mostly there own parts in house. Their phones just aren't exciting as they use to be.

23. midan

Posts: 2488; Member since: Oct 09, 2017

"Their phones just aren't exciting as they use to be." No-one phones are, everything been done already. I'm sure all companies have plans and ideas but they have to wait until the tech is ready for it.

25. sissy246

Posts: 6907; Member since: Mar 04, 2015

"it's built from mostly there own parts in house" No its not. Apple my design what they want but, not built in house.

6. Back_from_beyond

Posts: 1091; Member since: Sep 04, 2015

An email yes, a push notification to urge them to upgrade however is a completely different story. Besides didn't they announce the new iPhones about 3 months ago? Bit late to only now send out a notification about informing people that new models are out. Even pro-Apple sites are calling it very uncharacteristic for Apple to do this, but the Apple fanboys seem to know best yet again.

8. midan

Posts: 2488; Member since: Oct 09, 2017

did you read the article? "It appears that it’s only meant for those who are part of Apple’s iPhone Upgrade Program but haven’t taken advantage of it yet." i don't think it's late at all, it's just a reminder that your new phone is waiting why haven't you upgraded yet.

20. whatev

Posts: 2087; Member since: Oct 28, 2015

Reading and writing aren’t android trolls best skills, look at post #9

21. baldilocks

Posts: 1425; Member since: Dec 14, 2008

"Grown" people arguing over which operating system is best. Wake up.

10. Leo_MC

Posts: 6149; Member since: Dec 02, 2011

An email generates... a push notification - on my phone at least - so there's no much a difference; plus, I have always removed the Apple Store app or close notification for apps I don't need to notify me of anything (because you know that apps tend to send you... yes, you've guessed: notifications). I don't know what that notification is about, I just think some people are trying too much to connect some dots that have no connection whatsoever.

5. Peaceboy

Posts: 640; Member since: Oct 11, 2018

This is nothing new.

13. Vokilam

Posts: 999; Member since: Mar 15, 2018

I hope this new market kicks every manufacturers that inflated their prices - especially Apple - I agree with many: Apple needs to include all the goodies to be worth the asking price, ie. fast charger, AirPods, and maybe pencil support for the iPhone models (a $325 iPad supports Apple Pencil, for crying out loud). But yeah a good kick in the ass (if Apple is feeling it already) is a great thing for consumers.

15. koioz

Posts: 132; Member since: Nov 29, 2018

Disperation on the next level.

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