Apple urges iPhone Upgrade Program participants to get a new phone already

Apple urges iPhone Upgrade Program participants to get a new phone already
There’s been a lot of talk lately about how well (or not well) the latest iPhones are selling. And while part suppliers making adjustments to their numbers can only be used as an indirect sign as to what’s going on, there’s no denying that Apple itself made some moves that are unusual for the company. First, there was the limited-time trade-in offer at improved buyout rates, and now some users received a notification that’s reminding them to buy a new iPhone.

The notification was publicized by Steve Lederer on Twitter and picked up by AppleInsider. It appears that it’s only meant for those who are part of Apple’s iPhone Upgrade Program but haven’t taken advantage of it yet. Apple probably thinks people have somehow forgotten new iPhones came out, so the helpful reminder states: “Your new iPhone is ready. Choose iPhone XR or iPhone XS and speed through your upgrade today with the iPhone Upgrade Program.” 

The notification starts off as if you’ve accidentally ordered a new iPhone without knowing, but at least Apple will let you choose which model to get. Because we all know you want one, you’ve just had a busy couple of months, right? As the person who posted the screenshot rightfully states, Apple’s own guidelines say to “not use Apple Services to spam, phish, or send unsolicited messages to customers”, but if it’s your own service that’s a whole different ballpark, obviously.

Now, to be fair, the whole idea of the iPhone Upgrade Program is to switch to the newest device every year, so maybe some participants do need to be reminded. Either way, the pop-up advertisement is a somewhat aggressive way to do it, but apparently, Apple decided now is the right time to do it.

It's been a rough year for the smartphone market, dropping a few percent globally, so you gotta do what you gotta do.

Related phones

iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 2942 mAh(25h talk time)
iPhone XS
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 2659 mAh(20h talk time)



5. Peaceboy

Posts: 640; Member since: Oct 11, 2018

This is nothing new.

13. Vokilam

Posts: 1286; Member since: Mar 15, 2018

I hope this new market kicks every manufacturers that inflated their prices - especially Apple - I agree with many: Apple needs to include all the goodies to be worth the asking price, ie. fast charger, AirPods, and maybe pencil support for the iPhone models (a $325 iPad supports Apple Pencil, for crying out loud). But yeah a good kick in the ass (if Apple is feeling it already) is a great thing for consumers.

15. koioz

Posts: 164; Member since: Nov 29, 2018

Disperation on the next level.

17. midan

Posts: 3019; Member since: Oct 09, 2017

Where did you came? who's altername you are? (Member since: 29 Nov 2018) I can't believe there would be another new android boy like you so you have to be one of the current users. I would bet that you are strategic developer, usually you guys write almost same time in same articles and are buddies.

16. cmdacos

Posts: 4270; Member since: Nov 01, 2016

Nice to be spammed I guess. Will this kind of crap go away if you turn off marketing like you can on other devices?

26. sissy246

Posts: 7124; Member since: Mar 04, 2015

When Samsung does this all the isheep laughed about it, now who is laughing, lol

32. gamehead unregistered

Things are getting that bad?

35. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Haha. Text the sheep....BUY BUY BUY... sounds like Baaa Baaa Baaa Sorry Apple. $1000 for 720p outside the US is a total scam. $750 for 2 year old specs is a shan. How do those videos go on YT? "This is the moment Apple knew they ......up!". I hope you enjoyed being a trillion dollar company, because it might not ever happen again, without prices drop to increase sales. Better start building Siri'cars. Building an Apple Amusemebt Park. Let's the characters thatvwalk around be iPhones and iPods Use those unsold iPad for building blocks. I think they would make great aluminum siding.

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