Apple sends email to developers to remind them of the impending close of iAd
Typical interstitial iAd with national brand name advertiser and interactive message
All ad revenue owed to participating apps will be paid out by September 30th. Revenue and campaign performance data will be available to read on iAd Workbench until December 31, 2016.
With the iAd App network closing, developers who wish to continue to promote their apps can use a third party ad network, or advertise on Apple News. Besides closing down the iAd App network, Apple is closing the monetization business down as well. This service provided banner ads and interactive interstitials for third party developers.
While Apple had high hopes for iAd, high pricing was part of its downfall. Apple starting serving ads for the iPhone and iPod touch with iOS 4.0 in 2010. That was expanded to the iPad four months later in iOS 4.2.1. Apple lowered the price of an advertising contract to $500,000 in February 2011. Five months later, the minimum was cut to $300,000. Competition with Google required another cut in the minimum contract to $100,000 seven months later. By June 2013, the minimum contract rate was said to be $50.
source: Apple via AppleInsider