Apple is shutting its iAd network starting on June 30th; automated ad platform could replace it

Apple is shutting its iAd network starting on June 30th; automated ad platform could replace it
It seems like it was just yesterday when we were telling you that Apple's iAd network was ready to serve up interactive ads to iOS users. Now, six years later, Apple is closing its iAd network. On its developer website, Apple says that ad campaigns can continue and publishers can continue to earn revenue from them until June 30th.

Apple had 5.1% of U.S. Display Ad revenue last year, according to eMarketer. That was up from the 5% of the market that iAd owned in 2014. While it had the fourth largest share of such revenue in the U.S. last year, it was well behind the 37.9% of the business owned by Facebook.

Apple is letting its iAd sales team go, and according to a report published on Friday, it will make the platform automated so that publishers can keep 100% of the ad revenue they earn. One advertising source said that publishers will benefit from being able to talk directly to their customers instead of having to "go through an Apple middleman."

While Apple would not comment on the report, one person familiar with Apple's plans said, "Honestly, I’m surprised it didn’t happen sooner — it should have." That was doubled by one Apple source who said that selling ads was "just not something we’re good at." Back in 2014, CEO Tim Cook admitted that iAd was a "very small" part of Apple's business.

Apple has more important revenue streams to focus on outside of its products and devices. Among these is mobile payment service Apple Pay, which has the potential to generate huge amounts of revenue for the tech titan down the road. With Apple Pay, the consumer is doing all of the work which makes it a fantastic opportunity for Apple. And the service has just started to expand globally.


Thanks for the tip!

source: Apple via BuzzFeed

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9 Comments

1. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I hope they shut off the ability to gather customer data for targeting ads when they do. That would be the best policy for customers.

2. Unordinary unregistered

You can do that in settings.

4. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

You can get rid of targeting, but they can still access some info.

5. darkkjedii

Posts: 30494; Member since: Feb 05, 2011

One way or the other, they're getting it.

7. Unordinary unregistered

See p#6

6. Unordinary unregistered

Opt-out of ads targeted based on your location You may choose to opt out of receiving location-based advertising and Offers on your iOS device by opening “Settings,” tapping “Privacy,” tapping “Location Services,” tapping “System Services,” and sliding the Location-Based iAds switch to “off.” iAd does not receive location-based information when you turn off Location Services on your device. Opt-out of targeted advertising You may choose to enable Limit Ad Tracking on iOS by opening “Settings,” then tapping on “Privacy,” then “Advertising,” and sliding the Limit Ad Tracking switch to “on.” To enable Limit Ad Tracking in iTunes, open Preferences in iTunes, then click the “Store” pane, and check “Limit Ad Tracking”. To enable Limit Ad Tracking on Apple TV, open “Settings”, then select “iTunes Store”, select “Ad Tracking”, and click “Limit Ad Tracking.” If you chose to enable Limit Ad Tracking, iAd will opt your Apple ID out of receiving ads targeted to your interests regardless of what device you are using. Apps or advertisers that do not use iAd are required to check the Limit Ad Tracking setting

8. Leo_MC

Posts: 5885; Member since: Dec 02, 2011

Only info that the law allows them to (no personal information data), which is fine.

3. Unordinary unregistered

The in-app ad business as a whole is so bad. Ads from other ad networks will still be used. A lot of apps are designed to use an iAd and if none are available (based on various criteria) then it will call a secondary, tertiary, etc ad from another network until an ad is successfully fetched. Basically nothing will change for consumers, although I was always a fan of how easy it was to implement iAds. A developer w/ 30k impressions a month (this is considered a lot) for an ad banner only make around $24.00 so it's arguable whether much was lost, with iAd. This isn't too far off from other ad agencies, and obviously time of day, location, demographics, etc come into play.

9. ZeeNasir

Posts: 131; Member since: Nov 25, 2012

Somethings r better left to professionals apple! U can't b king in every field.

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