Apple reportedly wants to ship 100 million iPhone 7 devices by the end of 2016

According to a DigiTimes report, Apple has established a goal of shipping 100 million iPhone 7 devices by the end of this year. This is significantly higher than earlier supplier predictions of up to 85 million units. Of course, Apple will have to respond to the actual demand for the devices, which ought to be reliably assessed after mid-October.

While component orders for the iPhone 7 and iPhone 7 plus turned out higher than previously estimated, initial orders for the smartphone were 15% to 25% lower than those for the 6s series from a year earlier. Still, the iPhone 7 is certainly emerging as a success, with several models already out of stock just three days after pre-orders began. Said models, which include the Jet Black iPhone 7 and the iPhone 7 Plus, won't be present in Apple's physical retail outlets on launch day, due to the great demand.

Hopefully, Apple will sort out the supply in time, for the iPhone 7 launch has been a difficult period for early adopters. Many found the new Jet Black and iPhone 7 Plus models delayed – and eventually out of stock – mere minutes since pre-orders went online. Early success may explain Apple's confidence in raising iPhone orders.


Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)



1. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Sets high target, but refuses to report sales numbers as normally done...interesting.

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Its called legendary marketing and it was actually invented by Apple. This is a two pronged attack. One is on wall street, to make jittery investors believe that Apple is doing better than ever and so they don't hit the panic (take profit) button, because a lot of them are at that point. Two is on the media and therefore, the public. This makes it look like the iPhone is in high demand, making the media parrot that sentiment far and wide. This makes consumers think, hmmmm, everyone is buying one, maybe I should get it. Maybe it isn't as bad as it looks, everyone can't be stupid (not true in the US). They're just very very good at this.

5. trojan_horse

Posts: 5868; Member since: May 06, 2016

I'm kinda eager watch Apple fail miserably, if they put 100mil iPhones into production. That quantity won't sell sh!t in 3 months.

7. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Apple failing is not likely to happen in our lifetime.

20. htcisthebest

Posts: 435; Member since: Nov 15, 2011

Well, that depends on how long is your life. It's very possible the fruit company could fail in 10-15 years, judging by historical downfall of the top dogs like Nokia, BlackBerry and Motorola.

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

How old are you? I'm 47. I expect I will live well into my 70's. I am willing to bet that even though the "Apple" name and brand will always be around, they will be reduced to a nich where they will have even fewer customers. Think of it like Sega. Sega is still around. But they are no longer the big company the use to be. Just like Nintendo is also falling to a point where i bet within 10 years, they will be reduced to making software for other platforms and none of their own. Just like, Microsoft who already makes software, will in our lifetime not be the desktop king where Windows and Office dominate. Though those wont be replaced buy a better software, they will be replaced by a better option.

10. No_Sammy_No_Gimmicks

Posts: 147; Member since: Jun 10, 2015

100mil will be a piece of cake for Apple in 3 months (holiday season), remember this also includes launch weekend sales of which I expect them to hit 15mil easy. Expect the free iPhone 7 promo to be a smash hit with the iPhone 6 crowd.

8. Leo_MC

Posts: 7203; Member since: Dec 02, 2011

It's illogical to buy a product just because other people have bought it or want to buy it.

12. nctx77

Posts: 2540; Member since: Sep 03, 2013

Here in the US with these yearly plans, you can just walk in and exchange with no problem. I just came off a two year contract, so it was a no brainer for me rather I wanted it or not. I'm picking this one up and will be trading it in on the anniversary phone next year!

14. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea but that is just you and a handful of others. The dissociation of contract and phone is going to hit a lot of people. Before, you had the option of getting a contract and free phone, or not and still paying the same amount. Now, it is contract and monthly fee for phone, very easy to say no. Not only that, but it will actually get some people to think about getting the best product for their money, which is not the iPhone 7 by a long shot.

21. htcisthebest

Posts: 435; Member since: Nov 15, 2011

True. But that's sadly the case for many people.

22. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Considering the fact they only make 5M devices in a month, it would be impossible to ship 100M of a single model, unless they stop making the other models.

2. Martineverest

Posts: 521; Member since: Oct 27, 2015

i guess iphone is now a food

3. Martineverest

Posts: 521; Member since: Oct 27, 2015

a new strategy to hype iphone after refusal to release iphone 7 sales

6. xfire99

Posts: 1205; Member since: Mar 14, 2012

Because Note 7 disaster and Apple set the goal higher. But they will reach it nad past it too. With Samsung brand getting a big blow and cant see how sammy can turn this around this year.

9. Eraman

Posts: 162; Member since: Dec 13, 2015

Apple is dreaming in a pink color :3

11. DarkStar286

Posts: 229; Member since: Mar 18, 2014

Being sold out is absolutely not proof that the iPhone 7, or any other product for the matter, is a success. Not without knowing how many were initially available at least. Many companies limit initial stock so they can announce to the press that they've sold out and Apple have done this a few times in the past. I'm sure the iPhone will be a success. At least when compared to other manufacturers, but if sales figures are down compared to the 6S as they're expected to be, it'll be seen as a failure. Apple seem to be betting big on the 10th anniversary phone next year, (I bet it's not called the 7S) it'll be interesting to see if that gamble pays off.

13. mudcat626

Posts: 224; Member since: Jul 13, 2016

Ah, the hate is strong in here. All year long we hear, "new iPhone boring" and "no headphone jack", blah, blah, blah. It takes time to produce the phones. Apple being a corporation would love to have all it can for launch to sell to satisfy customers and make money. It is very wishful thinking that Apple holds stock back. Get over it folks like iPhones. What will be the tech sites narrative now that there is the same demand for iPhone 7 as other iPhones. Also shows that the average consumer is moving to wireless and not a big deal. Just you little haters who populate the comment sections here. Move along......

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Just because people are still willing to buy, doesn't mean those things aren't facts to someone. Just remember, for every one iPhone sold, there will be at least 5 people who won't be buying. You seem to not understand. First of, every iPhone owner does not upgrade every year. But there are people who do. Who do you think out numbers who? I have mu mom on VZW's iPhone lease. She can get a new iPhoen right now. I asked her if she wanted it, she said no. My sister is also on VZW. She has an iPhone 6 Plus. She is the type of person who will use a phone until it stops working. Before this phone she had an iPhone 4. Before that she had some cheap flip phone which she had for nearly a decade. Her iPhone 4 doesn't work and she plans to hold on to her 6 Plus until it stops working. Its so funny too, because when I bought the Note 2 years back. She was like that's too big and how I would NEVER buy a big phone. Now she has an iPhone 6 Plus and she is like, so much better to have a big phone...because I can see everything better. For those people who find the iPhone to be great for an upgrade, there are more who won't. Its fact that you can't change. Just worry about what you like. We have 5 people in my office who want upgrades. I pre-ordered them. 2 people want the shiny black. The others got the Matte one. Even though I pre-order right away, I won't be getting them until estimated 1st week of November for the glossy and the matte ones we are expecting next week.

15. DronGupta

Posts: 42; Member since: Sep 09, 2015

Wtf is wrong with the people. What is good about the new iphone. You cant even copy song from the computer directly or download file or video from the browser. For that u need to jailbreak. No fast charging and those super bezels. People only buy iphone to show off. There is no utility of iphone in real life.

16. therealestmc

Posts: 679; Member since: Jul 23, 2012

It's called music subscription. Have you heard of it? And yes you can transfer music and video files from a computer to the iPhone.

17. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Put my wife and I down for two.

18. cnour

Posts: 2305; Member since: Sep 11, 2014

100 million Note 7 will destroy the earth for sure!!!!!

19. kiko007

Posts: 7493; Member since: Feb 17, 2016

Good to see the usual suspects spitting the same garbage as they did a year ago. Never gets old, does it? BTW, Sammy and the crew don't report their number either, so I fail to see how Apple NOT posting would be an issue.

23. jeroome86

Posts: 2314; Member since: Apr 12, 2012

A juggernaut is about to release upon us. Are you ready?

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