Apple planning to open outlets inside Target in 2012?

Apple planning to open outlets inside Target in 2012?
Apple is planning to open store-within-a-store locations this year to reach smaller metro areas. The new locations will be placed inside Target stores, according to a source in the know of Apple’s plans. The company is expected to open 25 retail locations with Target in 2012.

Comparably, though, it’s a small launch as Target itself operates 1752 stores in the States, and there are 245 Apple Stores stateside.

Apple already has some experience with the store-within-a-store model as its Apple Shops are at more than 600 Best Buy stores throughout the country.

The relationship between Apple and Target has started back in 2002, when iPods started selling across Target stores. Target has also been the third retailer after Apple and Best Buy to offer the iPad in 2010. The new model could introduce Apple’s whole lineup including MacBooks to Target.

source: AppleInsider



4. WirelessCon

Posts: 311; Member since: May 11, 2010

This is a smart move by Apple. They should have done this 3 years ago. I'm not an Apple fan. Target stores are usually a nice shopping environment and have good customer service, Apple should fit right in.

3. simplyj

Posts: 406; Member since: Dec 23, 2009

Seeing that Best Buy and Target are sister stores, I'm not at all surprised.

6. corporateJP

Posts: 2458; Member since: Nov 28, 2009

That is nowhere near a true statement, friend. The only thing these two outlets have in common is the fact that they are headquartered in Minnesota, and that is it.

1. zake892

Posts: 12; Member since: Oct 28, 2011

target mobile/radioshack must be pissed all they sell is iphones

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

how do u think actual corporate employees feel? they lose tons of sales to secondary sources as radio shack and them normally throw out big sales to get people to go to them.

5. nb2six

Posts: 298; Member since: Apr 27, 2011

as a tgt mobile sales rep, I'm actually quite pleased about this. We will have somewhere to direct people who need help with replacement or "genius" service with iPhones instead of sending them 150 miles down the road to the nearest apple store.

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