Apple may be about to double its marketing team

Apple may be about to double its marketing team
Apple has been steadily losing ground to Android in most regions of the world (although oddly, not in the U.S.), and Apple is betting a lot on the new iPhone 5S, iPhone 5C, iOS 7 design, and the upcoming new iPad models to try to turn the tide. But, as you might expect, Apple won't be letting the devices speak for themselves, there will be plenty of marketing involved.

In fact, there may be so much marketing involved that a new report says Apple is looking to hire an additional 200 to 300 new employees for its marketing team. Apple's in-house creative team in charge of advertising has been at about 300 employees, so a plan to grow to 500 or 600 could potentially double the size of the marketing team.

According to an Apple executive, Steve Jobs was always "fairly strict about the headcount in that group", because he "wanted Apple to be seen as a products company, not a marketing company". This meant that despite the huge growth that Apple has seen, the size of the marketing department has stayed the same. Apple is still expected to continue working with outside marketing agencies, but could end up adding more to its in-house team, which is a move that apparently has been happening at a number of other major marketers according to a recent Association of National Advertisers study.

We have seen Samsung's advertising budget on the rise, and of course Google was rumored to have okayed $500 million for Motorola to market the Moto X, but neither has caught up to the advertising budget of Apple yet, and if this hiring spree is true, Apple may pull even farther ahead in advertising dollars.

source: AdAge



1. willard12 unregistered

They may want to consider increasing their R&D team and reducing their legal team.

4. Mxyzptlk unregistered

May want to consider more original comments.

6. willard12 unregistered

Sorry, it's not as original of a comment as "apple, shut up and take my money." Hell, it may not be as original as the rounded corner, slide to unlock, or the innovative fingerprint scanner. But, since originality isn't exactly stopping Apple from taking your money, it didn't stop my comment either.

13. techguyone

Posts: 214; Member since: May 18, 2013

Mxy pwned (yet) again

2. E.N.

Posts: 2610; Member since: Jan 25, 2009

Samsung's marketing budget totaled $400 million while Apple totaled $333 million so its possible that as of now Apple is spending less than Samsung and maybe even Google (if $500 million is true)

3. Commentator

Posts: 3723; Member since: Aug 16, 2011

Apple's ad budget for 2012 was around $1 billion. Is $333 million from the most recent quarter or something?

8. E.N.

Posts: 2610; Member since: Jan 25, 2009

I'm going from 2012 US advertising expenses, couldn't find global stats -​arketing-report-says/57574012

10. Commentator

Posts: 3723; Member since: Aug 16, 2011

Oh that's US specific ad budget. Well, that would explain why Apple "oddly" hasn't been losing ground in the U.S. A full 1/3 of their advertising budget is being spent here. I was citing this report: For the record, Samsung spent $4 billion on advertising in 2012.

5. amiaq

Posts: 509; Member since: Jun 30, 2012

\"although oddly, not in the US\". No, it is not odd, there are more STARBUCKs in the U.S than anywhere else in the world. That\'s not include other coffee franchise and individually own coffee shop. That\'s the stronghold of Apple\'s followers.

7. good2great

Posts: 1042; Member since: Feb 22, 2012

Lets go AAPL get your crown back!!!

9. vincelongman

Posts: 5730; Member since: Feb 10, 2013

Smart move, marketing is the main reason why Apple and Samsung sell the majority of smartphones

11. maseholic

Posts: 11; Member since: Jul 15, 2013

Apple doesn't need the marketing team, they need to cut the iphone price ;)

12. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

This means Apple products would be more costlier than now. iPhone lovers get ready with more extra cash than thought.

14. jbash

Posts: 345; Member since: Feb 07, 2011

\"Would be more costly\" or \"would be costlier\" Either way you\'re right. The price of their products compared to similar spec\'d competitors are outrageous.

15. jbash

Posts: 345; Member since: Feb 07, 2011

Phonearena why do backslashes show up when using quotations or apostrophes? \" \'

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.