Apple looking to move advertising in-house?
posted by Alan F. / Jul 13, 2014, 10:33 PM
After 30 years with TBWA Media Labs, Apple is ready to make a change to a new ad agency. One bit of speculation has Apple using Jimmy Iovine, co-founder of the recently acquired Beats Audio, to help develop new marketing strategies. The buzz around other ad agencies is that Apple feels that members of the Beats team are masters of marketing. As one agency executive said, "Apple bought Beats for a lot of reasons, they think they’re marketing geniuses. It is safe to assume Beats would be part of an assessment of all [Apple] partners."
While Apple has not yet put its account up for review, a published report last month in Ad Age said that Apple was looking to move responsibilities for advertising in-house and would hire 1,000 media buyers and creative personnel. Still, Apple and TBWA Media Labs have a storied history between them. As Chiat/Day, the agency was responsible for the famous 1984 "Big Brother" Super Bowl ad, the Mac vs. PC spots, and the Think Different campaign.
Considering that Ad Age also reported that Apple had asked outside agencies to pitch ideas on various projects, it certainly seems that Apple and TBWA are about to split. The question is whether Apple goes ahead with its own agency, led by Beats, or signs with another agency instead. If Tim Cook and other Apple brass have been considering Beats personnel to run a marketing department, it could explain the elevated price that Apple paid for the company.
Posts: 436; Member since: Jan 15, 2014
Like that will help…
posted on Jul 13, 2014, 10:53 PM 2
Posts: 1021; Member since: Nov 02, 2013
Apple doesn't need help, especially not yours, your attention neither.
posted on Jul 13, 2014, 11:07 PM 2
Posts: 239; Member since: Jun 28, 2014
I like Samsung products, but I'd bet a dollar to a donut that the iPhone 6 is going to be the Samsung killer this year. I j
posted on Jul 13, 2014, 11:23 PM 6
Posts: 3055; Member since: Feb 06, 2013
What about note 4?
posted on Jul 13, 2014, 11:31 PM 1
Rather than improving advertising method, they should focus on battery life and specs.
posted on Jul 13, 2014, 11:34 PM 1
Posts: 10457; Member since: May 14, 2012
What's stopping me from getting an iPhone after seeing iOS 8: Battery Life Screen size and resolution Having to wait weeks for a jailbreak to be released when ROMs are published before the phone is even launched for Android
posted on Jul 14, 2014, 12:09 AM 1
Posts: 148; Member since: Sep 28, 2013
Not only that navigation buttons how you expect people to use a bigger phone? At least have a back button. Maybe swiping gestures around the home button? Your right when will there be at least a 720p iphone? Jailbreaking took months from ios 7 and ios 8 will be more secure it might take even longer. They might get it right this time who knows.
posted on Jul 14, 2014, 2:37 AM 0
Posts: 2486; Member since: Jan 26, 2014
Being marketing geniuses is the ONLY reason why Beats headphones are popular...
posted on Jul 13, 2014, 11:52 PM 3
Posts: 5485; Member since: Apr 05, 2013
I totally agree. Reminds me of that news item about Apple hiring a big shot from Tag Heuer, I thought it would be an engineer or so. But no they hired a sales executive to help sell the iWatch.
posted on Jul 14, 2014, 1:54 AM 0
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