Apple looking to move advertising in-house?

Apple looking to move advertising in-house?
Samsung has done it again. It's wall-hugging ad aimed at Apple iPhone users once again hit iPhone users in the battery, right where it hurts. Meanwhile, the current ad for the Apple iPhone 5s focuses on using the device for fitness and health related reasons. Both firms are taking much different approaches when it comes to marketing their current flagship phones.

After 30 years with TBWA Media Labs, Apple is ready to make a change to a new ad agency. One bit of speculation has Apple using Jimmy Iovine, co-founder of the recently acquired Beats Audio, to help develop new marketing strategies. The buzz around other ad agencies is that Apple feels that members of the Beats team are masters of marketing. As one agency executive said, "Apple bought Beats for a lot of reasons, they think they’re marketing geniuses. It is safe to assume Beats would be part of an assessment of all [Apple] partners."

While Apple has not yet put its account up for review, a published report last month in Ad Age said that Apple was looking to move responsibilities for advertising in-house and would hire 1,000 media buyers and creative personnel. Still, Apple and TBWA Media Labs have a storied history between them. As Chiat/Day, the agency was responsible for the famous 1984 "Big Brother" Super Bowl ad, the Mac vs. PC spots, and the Think Different campaign.

Considering that Ad Age also reported that Apple had asked outside agencies to pitch ideas on various projects, it certainly seems that Apple and TBWA are about to split. The question is whether Apple goes ahead with its own agency, led by Beats, or signs with another agency instead. If Tim Cook and other Apple brass have been considering Beats personnel to run a marketing department, it could explain the elevated price that Apple paid for the company.

source: NYPost



1. Jinto

Posts: 436; Member since: Jan 15, 2014

Like that will help…

2. JakeLee

Posts: 1021; Member since: Nov 02, 2013

Apple doesn't need help, especially not yours, your attention neither.

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

They don't need help from you either.

19. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea, last time he tried fanboying for Apple they wrote an article here at PA specifically to shut him up.

3. naittosan

Posts: 240; Member since: Jun 28, 2014

I like Samsung products, but I'd bet a dollar to a donut that the iPhone 6 is going to be the Samsung killer this year. I j

4. express77 unregistered

Yes i will. It won't have the specs enough to make me buy it but it will make others.

5. iushnt

Posts: 3105; Member since: Feb 06, 2013

What about note 4?

7. express77 unregistered

It might be the phablet of the year like last year even though what apple brings.

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Note 3 was hands down the best Android device of 2013. Note 4 won't be any different.

15. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

What about the Z2?????

21. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Lol not even close.

18. Sreddy unregistered

the 5.5inch if it comes out, will take care of that.

6. express77 unregistered

Rather than improving advertising method, they should focus on battery life and specs.

13. PapaSmurf

Posts: 10457; Member since: May 14, 2012

What's stopping me from getting an iPhone after seeing iOS 8: Battery Life Screen size and resolution Having to wait weeks for a jailbreak to be released when ROMs are published before the phone is even launched for Android

14. JakeLee

Posts: 1021; Member since: Nov 02, 2013

Unfortunately, this little fun with custom ROMs will be over quite soon due to ARM's TrustZone.

20. Killertech2099

Posts: 148; Member since: Sep 28, 2013

Not only that navigation buttons how you expect people to use a bigger phone? At least have a back button. Maybe swiping gestures around the home button? Your right when will there be at least a 720p iphone? Jailbreaking took months from ios 7 and ios 8 will be more secure it might take even longer. They might get it right this time who knows.

22. syncronyze

Posts: 103; Member since: Apr 26, 2014

iOS 8 jailbreak has already been created lol. They just won't release the iOS 8 jailbreak until iOS 8 is finalized so the jailbreak doesn't get patched ASAP

9. fzacek

Posts: 2486; Member since: Jan 26, 2014

Being marketing geniuses is the ONLY reason why Beats headphones are popular...

17. RebelwithoutaClue unregistered

I totally agree. Reminds me of that news item about Apple hiring a big shot from Tag Heuer, I thought it would be an engineer or so. But no they hired a sales executive to help sell the iWatch.

16. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Good.. Maybe Microsoft Mobile can hire Apple's current ad agency if they ditch them... MS seriously needs much help in that department.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.