Apple iPhone X is announced with stunning design, gorgeous display, Face ID, and $1000 price tag

January 9, 2007 went down in history as the day when Apple outlined the future of smartphones during an unforgettable, 100-minute-long keynote. Steve Jobs himself introduced a hand-held device revolutionary at the time – one that let you effortlessly access the web, that contained the rich multimedia capabilities of an iPod, one that was also a really, really good cellular phone. iPhone, it was simply called.

Today we witnessed the unveiling of a device marking the 10th anniversary of Apple's hugely influential mobile phone. Introducing the Apple iPhone X.

Design and display: simply stunning

Whether we like it or not, leaks spoiled the fun by showing us what the iPhone X (pronounced "iPhone ten") would look like weeks ahead of its official announcement. But nonetheless, it is a product worthy of excitement. The standout design feature of the iPhone X is its display filling most of its front side. It is an AMOLED display, as predicted: a so-called Super Retina Display combining all the benefits of OLED technology, such as the great contrast and deep blacks, with the color accuracy Apple's screens are known for. If you're curious to know the technical details, resolution stands at 2436 x 1125 pixels, while the panel itself measures 5.8 inches in diagonal.

While the Super Retina Display is impressive enough already, Apple has also thrown in its True Tone display technology, borrowed from the iPad Pro. What this means is that the iPhone X will automatically adjust the color temperature of the screen depending on the lighting around you. HDR10 and Dolby Vision support are present, letting you enjoy those gorgeous high dynamic range videos.

As for the body of the iPhone X, it is built with a stainless steel frame and a reinforced glass at the back – the strongest glass on a phone, Apple claims. Using glass instead of metal is one of the keys to enabling Qi wireless charging on the device. As before, the smartphone is resistant to dust and water damage and features stereo sound through its built-in speakers. Curiously, the power button on the right is elongated, just as the rumors predicted – convenient as a double-press acts as a shortcut to Apple Pay. And not surprisingly, the headphone jack is still missing, but you do get a dongle in the set if you really need one.

The iPhone X will be available in two colors: space grey and silver. Here is what they look like:

Face ID: next-gen facial recognition

Since the screen occupies all of the iPhone X's front, there's no traditional home screen button. There's no more Touch ID for unlocking either. Instead, the phone uses a new technology called Face ID and a new TrueDepth camera system, which work as the names imply.

The iPhone X uses an advanced array of sensors and software to recognize its owner's face. Readings are performed in three dimensions, which is why fooling Face ID with a mere photo would be really, really tricky. There's a 1 in a 1,000,000 chance that a random person would be able to unlock your iPhone X through Face ID. Naturally, this feature will be used instead of Touch ID for authentication while using Apple Pay.

Software and interface: say Hi to Animoji

The omission of a home button brings forth a new way of unlocking the iPhone X – tapping on the screen now wakes the device. But as before, you can also just bring up the phone to unlock it. More interestingly, swiping up from the bottom takes you to your home screen, and once you're in an app, a flick upward would take you back to the home screen. We hope that the iPhone X would be able to reliably distinguish between a "take me home" gesture and, let's say, a simple swipe when you want to scroll down a web page.  

READ ALSO: iOS 11 Review and features

On the topic of software, Apple is introducing a new feature called Animoji with the iPhone X. Think of these as animated emoji, but here's where things get interesting. Using the advanced array of face-scanning sensors at the front, the iPhone X can animate the cartoon character to match your facial expressions and speech. These fun-looking Animoji will be available in iMessage and will let you interact with your buddies in a cool new way.

Processor and hardware: Apple's most powerful ever

As expected, Apple is introducing a brand new system chip with the iPhone X. It is called the Apple A11 Bionic – a six-core SoC comprised of two high-performance and four low-power cores, all of which can run at the same time. The high-power cores are 25 faster than those on the A10, while the power-saving ones deliver 70% more performance. Apple brags about its in-house-developed GPU as well – 30% faster than the previously used design. The Apple A11 Bionic does not only deliver the performance that next-generation games would require. It also powers a number of forward-looking applications, including machine learning and augmented reality processing. 

Storage starts at 64GB for the iPhone X, which is on par with what other smartphone makers, Samsung and LG included, offer on their top phones. For those demanding extra space there's a 256GB model as well.

Camera: dual cams with light effects 

As always, the camera of the iPhone X is a major highlight. At the back we have a dual camera arrangement similar to that of the iPhone 8 Plus, with a regular 12MP F1.8 camera for all conditions and a 12MP F2.4 2X zoom telephoto lens. The sensors are bigger and faster than the ones the previous-generation iPhones used, which enables cool tricks like 4K video recording at 60 frames per second. What's also new is the addition of optical image stabilization to both camera modules. The result – clearer images, even when zooming in low light. 

Portrait Mode is on board, naturally, along with new real-time lighting effects allowing you to dramatically alter the look of your subject. The trio of images below demonstrate how a regular photo compares to one with a Dramatic effect applied. And the effect on the right is called Stage Light, separating the subject and placing it against a flat, black background.

For the first time on an iPhone, Portrait Mode is enabled on the 7MP front-facing camera as well. In this case, the TrueDepth camera is used in tandem with the standard one to separate subject from background and to apply bokeh or lighting effects to the image.

Battery life: improved, with fast and wireless charging on board

Apple did not reveal the actual charge capacity of the iPhone X battery. What we know, however, is that it should last 2 more hours than an iPhone 7

Two charging features (that took longer to arrive than they should have) are available on the iPhone X. One of them is quick charging: 30 minutes on the charger gets you topped up to 50%, and presumably a more powerful charger is bundled in the set. Number two: wireless charging. The iPhone X supports the popular Qi wireless charging, so there's already plenty of charging mats that will work with it. Apple has its own. Known as the AirPower mat, it has enough room and capacity to charge the iPhone X, the Apple Watch, and the AirPods (with an optional wireless charging case) – all at the same time.

Price and release date: brace yourselves

The iPhone X will not be cheap. It will start at $999 at launch for the base 64GB model, making it $300 more expensive than the base iPhone 8. The 256GB variant is priced at $1149. You can place your pre-order on October 23. The iPhone X will be made available only days later, on November 3.


Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256GB
  • Battery 2716 mAh(21h 3G talk time)



1. NickHill

Posts: 388; Member since: May 07, 2016


3. zunaidahmed

Posts: 1186; Member since: Dec 24, 2011

NOT WOW at all, lol, so fake

157. yann

Posts: 614; Member since: Jul 15, 2010

"quite noticeable camera hump"!!! Are kidding me? This is ugliest camera hump after ,Nokia 808. At leat the last one was introduced 5 year ago and was 41 megapixel revolutionary camera design. This one is just ugly.

195. nenadmitrovic

Posts: 64; Member since: Aug 01, 2014

That was not nice design at 808, but it was long time ago, 41 mpx, had real flash, not led. And it was on center of the phone so you can put phone one table, and phone wouldn't be bent to side, as this will.

32. Mreveryphone

Posts: 1868; Member since: Apr 22, 2014

Hummm... Super Amoled... Super Retina..... Where's the originality???

117. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Retina HD, Space gray....when was there ever originality?

154. osterrich21

Posts: 190; Member since: Apr 14, 2017

And back in glass.Samsung sent remember's.

205. iamlish

Posts: 8; Member since: Nov 16, 2016

Do you remember iphone 4?

220. nctx77

Posts: 2540; Member since: Sep 03, 2013

Apple Pay, Samsung Pay, Android Pay......yes, where is the originality?

75. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

I am currently watching the livestream. And Dude, Animoji just rocks!!!! I wonder if the next year's iPhone will be called iPhone 11....

84. TechDork

Posts: 404; Member since: May 10, 2010

I doubt there will be an iPhone next year honestly, not with the iPhone X coming and it being the true flagship.

107. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

iPhones have always been released on an yearly basis, and I don't see any reason for Apple to change that. Especially not with the competition trying to overthrow it. Therefore Apple will likely want a new flagship for 2018.

89. thxultra

Posts: 475; Member since: Oct 16, 2014

They did some really nice things with the processor, Face ID, and AR stuff. Will be a nice phone. Still wouldn't use Apple pay with the face id thing until it is tested in the real world a bit.

94. dorianb

Posts: 617; Member since: Oct 24, 2012

Wow... is right. Did they just make the sh*t emoji a major feature... of a phone?

112. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Yep. It's all in good fun!

132. AxelFoley unregistered

Bit of a warning for you. Unless you're a 12 year old girl, people will probably think you're lame once they get an animoji from you. Be prepared.

146. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

I won't likely be buying the iPhone X. No problems for me!

120. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Coming from an iphone user, its ugly as hell. Not going to be worth upgrading until the next version without that notch.

149. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

I don't think the notch will go away with the next version.

2. zunaidahmed

Posts: 1186; Member since: Dec 24, 2011

too bad everything was leaked...... Not very amazing since we pretty much knew everything about it

4. baldilocks

Posts: 1549; Member since: Dec 14, 2008

Stunning design? That notch is a hideous afterthought. And the display? Even though I don't own one, it would be a safe bet that the Samsung displays are better.

5. abdoualgeria

Posts: 928; Member since: Jul 27, 2015

Super retina display lol Okay apple G day

14. slvnofrr

Posts: 18; Member since: Aug 27, 2015

I really don't understand how apple fan believe i all that sh**t

114. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

What's there to believe in it? It just simply tells it's a super version of the RetinaHD display. And rightfully so with all those improvements including the major turn to OLED and 458ppi density.

17. jjface

Posts: 270; Member since: Jun 07, 2017

Next year it will be a super duper retina display

56. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

PA Please as Exiciting as it is there is no need to say "The standout design feature of the iPhone X is its display filling most of its front side. It is an AMOLED display, as predicted: a so-called Super Retina Display combining all the benefits of OLED technology, such as the great contrast and deep blacks, with the color accuracy Apple's screens are known for." May I point out the hypocritical statement here - "Color accuracy Apple screens are known for" It is SAMOLED - a Samsung patented display technology so what you are admitting is Samsung is really known for color accuracy. How can it be Apples? I can understand if it was just plain ole Sharp oled But when PA knows that AMOLED is a Samsung own tech how could you attribute it to Apple and then praised it color accuracy when you lambasted its over saturated colors prior and inaccuracy? Now it's super Retina ? Come on, Come on, call it what it is Samsung's Super Amoled screen. Step out of The RDF

85. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

You remind me of a guy who runs a small video game forum I signed up to years ago. One of the more fair and balanced types out there in an online community. Either way I agree.

6. surethom

Posts: 1751; Member since: Mar 04, 2009

Really nice, I love the Face ID but Apple have compromised too much by not waiting for under glass fingerprint sensor,

196. sissy246

Posts: 7129; Member since: Mar 04, 2015

The face ID that didn't work on live TV, LOL

7. mikehunta727 unregistered

It can't be fooled by even 3d made facial sculpture of your face. That's awesome.. 1 in a 50,000 chance for Touch ID by a random person to unlock your phone, 1 in a 1,000,000 chance for Face ID. Huge improvement

* Some comments have been hidden, because they don't meet the discussions rules.

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