Lower Apple iPhone X 2018 price tipped by Morgan Stanley

Where there is smoke, there could be fire, and Apple may indeed be changing its pricing structure for the expected 2018 trio of new iPhones. It was reputed Apple observer Kuo who first tipped new price brackets for Apple's upcoming fall crop.

The iPhone X sequel, he claimed, carrying a 5.8" OLED screen, is to be priced in the range of $800 to $900, depending on the storage configuration. The X Plus version of the phone, carrying an eventual 6.5" OLED panel, was tipped to cost $900 to $1000, while he envisions the "affordable" model, with a 6.1" LCD display, to be priced at $600 to $700.

A top Morgan Stanley analyst has now run the numbers how the new tags will affect Apple's average selling price (ASP) metric, and arrived roughly at the same conclusion as Kuo. She, however, is firm on a $999 starting price for the largest iPhone Apple has ever built, as the most plausible scenario. Running down the ladder will be the 2018 iPhone X sequel at $799, and the LCD iPhone could start at $699-$769, depending on the prediction model she uses. In this case, Morgan Stanley's head of research argues, Apple's ASP can swing 2% up or down from the record numbers last quarter, depending on the mix Apple manages to sell. 

In the worst-case scenario (worst for consumers, that is), the analytical arm models a X Plus starting at $1099, an iPhone X 2018 at $999, and an LCD iPhone at $799, which would mean a whopping 7.2% growth in ASP. Apple, however, has seemingly hit the ceiling of what users are willing to pay for its iPhones with the X, and is more likely to retract or fill that niche with a more premium device, than simply raise prices. Where do all thеse analyst reports leave the original prediction for a 6.1" iPhone starting at $550 even? Well, let's not forget that Apple may issue a dual SIM model for the first time, and it is precisely the LCD handset that might land in two configurations, the dual SIM one probably destined for the Asian markets. 

Apple's average selling price hit a record of  $652 in 2017, and the sales of the iPhone X, as well as the new notch-y handsets that will take its place, are expected to push it to the whopping $738 in the current fiscal year, which is a rather dreamy scenario for Apple, given that folks are keeping their handsets longer, and the breakneck pace of smartphone market growth is slowly abating.

source: MarketWatch

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1. Cat97

Posts: 2026; Member since: Mar 02, 2017

Don't forget that the new iPad now starts at $329 and the Chinese manufacturers are flooding the market. I predict the new affordable iPhone will start at $599 or even less.

3. Papa_Ji

Posts: 912; Member since: Jun 27, 2016

iPhone at $599.... still it will be highly overpriced. Non of the iPhones hardware (equivalent to low/mid end) and software (false) package deserves not more than 250-270$.

4. Phullofphil

Posts: 1846; Member since: Feb 10, 2009

There is overhead to cover besides the cost of hardware. Pluss what you think they should make as profit is not what they could make. Look at other phone makers. They started pricing there phones right behind Apple and I am going to assume that if Apple lowers there’s they will follow. Supply and demand.

7. piyath

Posts: 2445; Member since: Mar 23, 2012

Nobody wells smartphones for the cost of hardware alone you fool. If they did that they wouldn't last another year to make phones ever again. Even oneplus is keeping a small profit margin after covering all the expenses in the end.

12. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Surely if you ran any business it would close in 2 days

13. NateDiaz

Posts: 1094; Member since: Mar 03, 2018

Send bobs and vagene. 250-270 dollars still a lot in your country.

18. sissy246

Posts: 7129; Member since: Mar 04, 2015

"deserves not more than 250-270$" I may not be a apple fan but this is being stupid.

10. KingSam

Posts: 1525; Member since: Mar 13, 2016

$650 $800 and $1000. Perfect model, or even $600 starting but that's a stretch.

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