What would Steve Jobs do? Apple betting big on the sales of its largest iPhone ever, the X Plus

Apple's founder might have raised an eyebrow or two if someone told him that in 2018 the company will be ordering 45 million 6.46" panels for an upcoming iPhone, making it the potential largest seller of a big-screen handset model globally. Yet, that's precisely what a Korean industry publication is claiming today. 

Apple is allegedly pretty optimistic about the sales potential of its largest handset ever, the rumored 6.4" iPhone X Plus, or whatever it lands as. Shortly after the OG iPhone was introduced, Steve Jobs mocked larger handset around saying you can't even reach everywhere with your thumb, so nobody will be buying those.

With today's shrinking bezels and rampant media consumption on mobile, however, the thought of a 6"+ iPhone surprises nobody anymore. The report claims that Apple has put orders of 45 million 6.46" panels for the X Plus, 25 million for the 5.8" iPhone X successor, and about 30 million for the basic iPhone with 6.1" LCD display

That's in stark contrast with analyst estimates about the potential 100 million unit sales of the cheaper LCD model, but let's not forget that Apple may have run into yield issues with its panel quality that also needs to accommodate a TrueDepth camera kit notch. These manufacturing problems may cause a release delay, and the OLED iPhones could have a headstart before the LCD one if JDI's screen yields don't improve into the summer. 

Long story short, it's the largest, 6.46" X Plus that Apple may be betting on to be the most interested model in the 2018 lineup. "The order is focused on 6.46-inch OLEDs only for the initial quantities," according to a display industry insider, yet "the [order] may be adjusted for consumer reactions since the September product launch."

There have rarely been so many iPhone owners with handsets that are at least two years old, waiting on the sides for an upgrade, so the rumored trio of new iPhones this year could ignite the long-awaited "super-cycle" for Apple. 

source: The Bell (translated) via Telefoonabonnement.nl



1. geordie8t1

Posts: 306; Member since: Nov 16, 2015

And how much will a 6.4" iphone X plus cost, over $1000/£1000 easily, given the cost of the 5.8" iphone X, and thats for the base model, a 512gb version could be as high as $1500, yikes

2. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Mr. Jobs would've done... Nothing. 'Cause I don't believe in "Alternate Universe" thoery! Neither do I believe in time travel. Nor immortality. Let the deceased rest in peace... G'Day!

5. Phullofphil

Posts: 1822; Member since: Feb 10, 2009

good enough day anyway

3. pogba

Posts: 112; Member since: Jun 13, 2018

This could be a huge success for apple . As it stands, tim cook and co don't have a true answer to the android phablet competition. i.e the iphonex is small while the plus variants are still boxy screens in a needlessly uncomfortable chassis. Not sure about a super cycle but if there is an iphone to look forward to, then this is it.

4. blingblingthing

Posts: 978; Member since: Oct 23, 2012

Ahh, the warm return of the screen size fallacy. I miss those days when persons used to claim Android phone were just too big and 3.5 was exactly what they need. Fast forward today and 4.7 and 5.5 are perfect. Crazy similar to the S3 and Note 2 screen sizes.

6. Phullofphil

Posts: 1822; Member since: Feb 10, 2009

Seems like a reasonable amount of screens to order. They sell a lot of phones and over the life of the phone model that probably won’t be enough

7. darkkjedii

Posts: 31319; Member since: Feb 05, 2011

I’m getting one in the highest capacity. This is a must have for me.

8. gamehead unregistered

Please no with these notches

9. Trex95

Posts: 2383; Member since: Mar 03, 2013

For 6.4 inch a tad bigger than iPhone X 5.8 inch unlike Note 8 with 6.3 inch lot taller than S9 plus 6.2 inch.

11. tedkord

Posts: 17415; Member since: Jun 17, 2009

Most likely he'd claim all the other big phones were copied from the iPhone and sue.

13. darkkjedii

Posts: 31319; Member since: Feb 05, 2011

Good artists copy, great artists steal. He’d better not.

12. AdeelSoomro

Posts: 61; Member since: Oct 26, 2017

You are comparing 2007 with 2018 ? Mr Jobs changed the thinking and introducing iPhone back in 2007 and shows the world that what a phone can do, and don't forget iOS is the father of android that's why jobs said that iPhone is at least 5 years of ahead over the competition. Don't get your butthurt android fans , I am an android user too but fact is fact

14. blingblingthing

Posts: 978; Member since: Oct 23, 2012

Is it really that revolutionary? For all those gains it added to the mobile industry, Android has made leaps more along with way more firsts.

15. baldilocks

Posts: 1540; Member since: Dec 14, 2008

A bigger screen with the the same old boring icon grid.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.