Apple fast-tracks alternative iPhone OLED factory, where LG struggles to deliver

Apple fast-tracks alternative iPhone OLED factory, where LG struggles to deliver
LG is being fast-tracked to become Apple's second OLED display supplier, breaking Samsung's current monopoly over iPhone displays. The E6 line in its Korean factory was reportedly cleared for production last week, but now Apple is actually putting it in operation, hoping to get whatever yield LG can muster.

Unfortunately, the number of OLED panels with the needed quality that LG's conveyor belts are currently able to churn out is not very large. Korean media is reporting today that, while Apple and LG have cut the ribbon on the new production line, it is only able to make no more than 2 million panels by the end of the year. Some of these could potentially be used only for repairs of the new iPhones, too. Considering that the initial aim and the quantity that analysts predicted was twice that number, they are cutting LG Display's share price forecast because of the yield issues. 

In any case, with the help of Apple's credit lines, LG should quickly be able to ramp up production, as the team from Cupertino is in a desperate need of at least one more OLED screen supplier to avoid the monopolistic prices that Samsung is charging. Last year, rumors pegged an iPhone X panel to cost about $100, or about a third of the handset's bill of materials, and we can only guess how much Samsung charges for the 6.5" iPhone XS Max display, given that its Apple Repair charge is $329.

source: The Bell (translated)

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13 Comments

1. scarface21173

Posts: 655; Member since: Aug 17, 2014

Apple penny pinching, but ripping off its customers.

13. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Apple and Phonearena and many others blasted LGs OLED screens last year. Especially when it was blown out of proportion. If some iPhones do have LG OLED display this time around. They will still be the POLED type and with the contrast ratio of 100000:1. I wonder if the Apple zealots will say they are great now. Oh, how stupid of me. Of course they will say that because it's Apple.

2. tiara6918

Posts: 2263; Member since: Apr 26, 2012

It seems that samsung is more greedy than apple. Samsung can make their own displays while apple has to buy it from them

3. GoTstan

Posts: 386; Member since: Jul 25, 2015

How do you arrive at that conclusion

4. piyath

Posts: 2445; Member since: Mar 23, 2012

Galaxy Note 9 is $1000, that how...

6. GoTstan

Posts: 386; Member since: Jul 25, 2015

66% of iPhone price is profit, or greater. Samsung has nothing to do with that. Greedy is not throwing in a $9 dongle with your 1k purchase. Or a fast charger

8. vincelongman

Posts: 5677; Member since: Feb 10, 2013

Xs Max is $1099, still more than the Note9

9. cmdacos

Posts: 4080; Member since: Nov 01, 2016

And does less

10. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Besides the fact that samsung makes their own amoled displays and sells them. They also partnered up with qualcomm for the 820,821 and 835. Surely they had to pay qualcomm less for that yet when the iphone x came out, that's how they took advantage and raised their prices. Aside from their flagships you can see the just released tab a that is worth more than the ipad 5th gen(2017) and the ipad 6th gen (2018) while also offering far more inferior specifications. Getting back you may think apple is greedy with the 2018 iphone but they had to buy the expensive screen, nand, dram, etc from somebody else

11. Gustavoar

Posts: 22; Member since: Jan 13, 2016

If you look at samsung and apple past devices, and how much they cost to build you will see that most of the times Samsung's phones costs more than Apple's, and yet, they charge less from the customer. So like others say here, Apple is just too greedy with their prices. They are just stacking up a huge pile of money that soon they could buy a country with it and not doing anything useful with it.

5. GoTstan

Posts: 386; Member since: Jul 25, 2015

Business insider just put out an article calling apple the Louis Vuitton of the phone industry. They say they are purposely pricing out the average customer, now it's exclusively a brand for the rich. And it could spell trouble in the long term for the company

7. peace247 unregistered

Samsung is monopolistic but what about apple?

12. darkkjedii

Posts: 30955; Member since: Feb 05, 2011

Just keep buying from Samsung, they make the best screens.

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