Apple releases its first four ads for the HomePod smart speaker

Apple releases its first four ads for the HomePod smart speaker
Pre-orders for Apple's HomePod smart speaker have already begun, and the device is set to be released on February 9th. As a result, Apple has released four new commercials for the device. The four ads are titled Beat, Equalizer, Distortion and Bass. The songs heard playing in the background are, in order, "DNA" by Kendrick Lamar, "All Night" by Big Boi, "Holy Water" by Hembree, and "Ain't I" by Lizzo.

The ads really don't show that much of the HomePod except for quick shots of the mesh that covers most of the smart speaker, and the LCD control panel on top of the device. The remainder of the commercial shows the HomePod name moving to the beat of the music. Near the end of each spot you will see the words "Order Now" quickly appear, reminding you that the pre-order window is now open.

It will be interesting to see how the HomePod fares in what is essentially a two horse race between category originator Amazon, and Google. At $349, Apple is putting its smart speaker squarely in the premium space. Apple CEO Tim Cook says that thanks to the 7 beam-forming tweeters inside the speaker, and the spatial awareness that help it "fill up" a room with sound, the HomePod provides a superior audio experience compared to the Amazon Echo and Google Home models.

Check out Apple's first four HomePod ads by clicking on the video slideshow below.



source: Apple (1), (2), (3), (4)

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35 Comments

1. palmguy

Posts: 982; Member since: Mar 22, 2011

Ok Google, :-) commercial with the Home Max with a classical song playing and big text words: IN STEREO.

36. sgodsell

Posts: 7423; Member since: Mar 16, 2013

How about an ad that shows Siri's brain is the size of a pea. Then show Google Assistants brain the size of a humans. Do you think anyone would understand an ad like that.

2. RajRicardo

Posts: 500; Member since: Feb 28, 2014

Why 4? One could've sufficed. They all look the same anyhow and doesn't display much of the product or its capabilities.

3. Dr.Phil

Posts: 2429; Member since: Feb 14, 2011

With the HomePod only supporting Apple Music, I think you’re limiting your target consumer by A LOT. Google Home and Amazon both have a plethora of supported music apps. I just don’t see how this is going to be that successful unless you’re an Apple Music user.

6. alumoyo

Posts: 392; Member since: Aug 26, 2013

I have to disagree - sure it limits users to Apple Music but remember ANDROID users also use Apple Music. I use Apple Music myself and don't own a single Apple device. Spotify is still not officially available to most of the world. Apple Music is officially available in more territories than AMAZON as well - plus they are focusing this product on sound quality and music playback rather than the digital assistant like Google and Amazon. It's a smart strategy and the naming; home-POD like i-POD using that name association with the world's most successful music player brand. It will be slow at first coz it's so late but I think it will be a success - it will do well over time.

9. japkoslav

Posts: 1516; Member since: Feb 19, 2017

"Order now" at the end of the ad :-D Blindly preorder, for a god sake do not wait for reviews on "audio" sites. Apple never released anything that sounds good, why would any one trust them in terms of sound quality? This is not Sennheiser, AudioTechnica or any decent brand we are talking about, it's Apple - they made Earpods and Airpods aka utter tosh in terms of sound quality.

20. duckofdeath unregistered

It doesn't matter. It's called RDF. Now that Apple has posted an ad saying it's the most superior sound experience you can have, even fake audiophile sites like Sound Guys will rate this at 90-99/100. Compared to anything. This is unfortunately not even a joke.

24. worldpeace

Posts: 3135; Member since: Apr 15, 2016

They need to sell it as much as they can from pre-order, cause self-proclaimed Audiophiles will get critical over this thing soon after its released.. And I'm not expecting this thing will get nice review from MKBHD, unbox therapy, or LTT (At least it will get nice review from EverythingApplePro, obviously)

40. midan

Posts: 2971; Member since: Oct 09, 2017

Well this is Apple who have money to hire anykind of audio expert they want and need. Audiophile hands-on https://www.reddit.com/r/audiophile/comments/7t51a2/nda_is_up_what_can_i_tell_you_guys_about_the/?st=jczvqja3&sh=243b8454 "Speaker companies who have not figure out beamforming it even room correction should start worrying. A single HomePod, for the size and price, slaughters most speakers under $1000"

41. japkoslav

Posts: 1516; Member since: Feb 19, 2017

Come on man :-D It's just a subreddit, isn't it? To be honest, I am not that sure, but it just looks like some guy wrote it, not some audio reviewer.

10. jacksmith21006

Posts: 68; Member since: Nov 03, 2015

These are horrible ads for the HomePod, IMO. It screams that it can not do the things the Google Home Max can do. Apple needs to convince people that the HomePod will be smart. Otherwise you buy a Sonos or some other real speaker company product.

18. cmdacos

Posts: 4252; Member since: Nov 01, 2016

But they can't focus on smartness because they know they have no chance. All they have is good sound quality.

13. xfire99

Posts: 1206; Member since: Mar 14, 2012

With all the billions and they cant make a decent ads?

15. midan

Posts: 2971; Member since: Oct 09, 2017

Those are actually great looking ads, brilliant text effects, These are just a teasers to give s small tease.

23. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Brilliant what? lol..

16. midan

Posts: 2971; Member since: Oct 09, 2017

Business Insider's Avery Hartmans After spending an hour demoing Apple's new HomePod smart speaker, I can say one thing with confidence: it sounds incredible. Overall, HomePod is both louder and better-sounding than I expected. The bass was strong without being too heavy, vocals were crisp and clear, and the overall sound felt somehow bright and energized. I also got a demo of a stereo setup using two HomePods — that functionality is coming later on through a free update — and was blown away. So while I can't give a definitive verdict until testing it for myself, I will say that HomePod gives a great first impression. Wired UK's Jeremy White We will have much more to say in a full review, but on first impressions while the HomePod looks great, is super simple to set up and is undoubtedly powerful, the sound produced does not immediately match up to its £319 price tag. What becomes immediately apparent is the formidable bass the HomePod kicks out. What's more, the sound remains constant as you walk around the room, no doubt thanks to those beam-forming tweeters. The vocals are clear as a bell, too. It's not all good news, however. There is a distinct lack of mid-range, leaving you feeling that something is missing in the mix. TechCrunch's Brian Heater As advertised, the thing sounds great. Apple's engineers were able to get a lot of rich and full sound out of that little footprint. The speaker is particularly adept as isolating vocals and maintaining often muddled aural aspects, like background singers and audience sounds in live recordings. CNET's David Carnoy Ultimately, my initial impression is that the HomePod sounds very good for the type of speaker it is and it certainly stacks up well against the competition -- some of it less expensive, some of it more. iNews UK's Rhiannon Williams While it's difficult to get a proper grasp of how a speaker sounds in a short space of time, a second listen to the HomePod reinforces my earlier favourable impressions. While at just under seven inches tall it's undoubtedly on the small side, it's capable of incredible volume, easily filling a room and reinforcing its house party credentials. This is particularly true when two of them pair to play the same song simultaneously: it's a bassy tour-de-force." Great first impressions

19. cmdacos

Posts: 4252; Member since: Nov 01, 2016

These are good first impressions, not great. You can pull identical reviews of Google home max except those reviews will talk about a great assistant as well.

22. bucky

Posts: 3790; Member since: Sep 30, 2009

The absolute last thing I want is google having constant access to conversations in my home. Then recording it. Then selling it to the highest bidder...

25. worldpeace

Posts: 3135; Member since: Apr 15, 2016

And who the hell would even bid for it? (unless your home is white house) And google home just listen to conversation, waiting for activation phrase, and not recording it (as if it got unlimited storage to record all your conversation, and uploading your conversation to cloud is also obvious, someone will notice it if it really did)

26. bucky

Posts: 3790; Member since: Sep 30, 2009

Which company would bid for personal info? Come on now. As for the activation phrase, i HIGHLY doubt that it’s as simple as that.

17. cmdacos

Posts: 4252; Member since: Nov 01, 2016

I see they have adopted the 'Beats' sound quality, lmao. https://9to5mac.com/2018/01/27/homepod-first-impressions-sound-lacking/

30. midan

Posts: 2971; Member since: Oct 09, 2017

Engadget "As mentioned, there's a ton of components crammed inside the HomePod, and they come together for an audio experience that's almost shockingly good. Apple ran the HomePod through a handful of test tracks, ranging from Ed Sheeran's "Shape of You" to the Hamilton soundtrack, and each of them sounded remarkably warm and crisp. More impressive is how the HomePod seemed to layer and highlight different components of each song; it always seemed to emphasize vocals, but I could easily make out the attack of a pick on guitar strings and the warm, lingering sound of a bass being plucked. For me, musical quality often takes a back seat to convenience, but there's something special about picking up on fresh nuances in a favorite song or being reminded that they were always there, waiting to be heard. The HomePod is especially good at this."

31. cmdacos

Posts: 4252; Member since: Nov 01, 2016

Great source lmao. How do you trust a reviewer that was invited to review an unfinished product in a tightly controlled environment? They would never be invited to any pre-release again if there was anything said that was disparaging. Let's wait for audiophile reviews and comparison from real sound engineers.

37. midan

Posts: 2971; Member since: Oct 09, 2017

Why you even care? you aren't buying one right? it sounds better than Home Max, the biggest competitor, It's not end of the world.

38. midan

Posts: 2971; Member since: Oct 09, 2017

here is audiophile comment "Meanwhile, a self-professed audiophile was given an hour with the HomePod and wrote an interesting write-up on the device on the audiophile subreddit. Having heard it side by side with The Sonos Play One and Google Home Max, A single HomePod is already much better than both in terms of sound quality. I would say the Sonos Play One was 80% of the way there, but it just lacked the clarity of bass and wide soundstage. The Home Max was consistent with the Sonos Play One. Walk around in the room you never feel like you’re leaving the sweet spot. An impressive feat."

32. CreeDiddy

Posts: 2240; Member since: Nov 04, 2011

Guys...Apple will have more supporting apps in the future. They wanted to restrict the number of apps and partners before launch. Their focus are for Apple Music subscribers. Once they reach a certain number of units sold, in which they will sell most likely 4-5 million, they will allow Spotify, Pandora, etc to earn compatibility....

33. cmdacos

Posts: 4252; Member since: Nov 01, 2016

They wanted to restrict third parties? And why is that? It hurts them more than it helps. Wtf happened to rational thought?

39. midan

Posts: 2971; Member since: Oct 09, 2017

Audiophile hands-on https://www.reddit.com/r/audiophile/comments/7t51a2/nda_is_up_what_can_i_tell_you_guys_about_the/?st=jczvqja3&sh=243b8454 "Speaker companies who have not figure out beamforming it even room correction should start worrying. A single HomePod, for the size and price, slaughters most speakers under $1000" "Conclusions: 1.Significantly better audio than Sonos Play One or Google Home Max. 2.Walk around in the room you never feel like you’re leaving the sweet spot. An impressive feat. 3.Volume is more than adequate. The speakers sound accurate, never introducing extra bass when the song didn’t call for it. 40% was fine for me. Pushing them to 80% was really fun. 4.Highs are great, but I expect that they’ll become crystal clear with a second HomePod. 5.For a speaker so TINY, these are fucking AMAZING. 6.The bass is really clean, and well controlled. Build is solid."

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