Today at Apple is a new program designed to inspire, educate and entertain you

Last week, Apple posted a new ad that introduced the Today at Apple program. The latter changes the whole concept of the Apple Store from a place where you wait in long lines to purchase the latest iPhone, to the place where you go to see all of the amazing things that you can do with your Apple products once you've bought them. It is a gutsy change, but one that is absolutely brilliant. The more cool things you see someone doing with the iPad Pro, for example, the more you are going to want one. And when you see a feature that blows your mind presented to you on an Apple product, you're not going to want to buy another brand.

But this program is about more than just sales. Whether you are watching an artist, a musician, or learning about the solar system, Today at Apple will strive to inspire you, educate you and entertain you. This isn't about iOS vs. Android or Apple vs. Samsung; it is about coming together as individuals to learn something as a group. It is about growing inside.

Apple is that rare corporation that seems able to do well while doing good in a way that other tech firms can't seem to emulate. And you don't have to own an Apple iPhone, iPad or Apple Watch to join the crowd taking in the latest experience at the Apple Store. To see what is happening at the location near you, simply click on the sourcelink.

source: Apple