Apple continues to collect data on foot in California as it works to rebuild the Maps app

Apple continues to collect data on foot in California as it works to rebuild the Maps app
Last month, we showed you a picture of a backpack wearing Apple employee who was collecting pedestrian data for Apple Maps while walking along the streets of San Francisco. It isn't hard to pick out these Apple employees, who are wearing backpacks that read Apple Maps. In addition, parts of the cameras and sensors used to collect data can be seen sticking out of the backpack.

As noted on the Apple Maps website (via a post by Apple Insider), from November 26th through December 23rd Apple will be having its pedestrian data collecting team on the ground in California counties like Alameda, Los Angeles, San Francisco, San Mateo, Santa Clara, and Santa Cruz. During the summer, Apple said that it was rebuilding its Maps app from scratch, and would collect its own mapping data instead of purchasing it from other companies such as TomTom.

If you see some one walking along the streets of the aforementioned counties in California, carrying a backpack with some strange equipment popping out of it, there is no reason to be alarmed. He/she is probably collecting pedestrian data for Apple Maps.

When Apple Maps debuted on iOS 6, replacing Google Maps, the app was not ready for prime time. With the app providing incorrect directions, showing mislabeled street signs and even countries, there wasn't much Apple CEO Tim Cook could do except to suggest that users count on the competition, like Google Maps, until Apple cleaned up Maps. Many iOS device owners to this day continue to stick with Google Maps for navigation, and Apple is hoping to win them back by rebuilding Apple Maps from scratch, using data it collected on its own.

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10 Comments

1. SIGPRO

Posts: 2813; Member since: Oct 03, 2012

Fruit maps is a joke!

2. darkkjedii

Posts: 30899; Member since: Feb 05, 2011

You're fishing for likes dude. Apple maps has matured, and works just fine. This is only gonna make it better.

3. SIGPRO

Posts: 2813; Member since: Oct 03, 2012

Fishing for likes? I really don't care, people who do care are mental!

4. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Google map is not as secure as apple. Privacy matters as people don’t want to know exactly where they are and what interest them.

5. darkkjedii

Posts: 30899; Member since: Feb 05, 2011

Google Maps is comfortably ahead of Apple Maps in all areas, your post didn't even make sense. "Privacy matters as people don’t want to know exactly where they are and what interest them." Since when do people use maps, to not know where they are? That's called being lost.

6. lyndon420

Posts: 6599; Member since: Jul 11, 2012

What?!

8. tedkord

Posts: 17198; Member since: Jun 17, 2009

Apple maps is only ahead in privacy due to the extremely low number of people who use it due to Google Maps being a far superior product. Apple collects the same data, just from 1/100th the user base size.

7. gdawilson

Posts: 299; Member since: Jul 21, 2014

Good job Apple. 1 in progress, 49 more states to go

9. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

I hope Apple maps where the poop and used syringes are in San-Fran. Lol I had to get that in with what I have been seeing on the news lately concerning the situation in Francisco and Los Angeles. Is it really that bad? I have a feeling the news is over inflating this but can anyone who live in those areas shed some light on this?

10. drunkenjay

Posts: 1651; Member since: Feb 11, 2013

google maps is more reliable for me.

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