Apple continues making gains over Android in the U.S., but drops to lowest share in China

Apple's iOS devices continue making gains over Android in the United States, and while Android still has a larger market share of nearly 55.9%, Apple is closing the gap and has recently grown its market share to 42%, according to stats by Kantar World Panel research. These are stats covering the three month period ending in February 2017, comparing sales to the same period last yaer.

But that staggering growth in the United States happens on the background of some big declines in other huge markets: in China, for instance, iOS lost 8.9 percentage points in market share over a period of one year, while Android gained 9.3 percentage points. This basically means that we have a dominance of the Android platform with 86.4%, while iOS holds 13.2%. It's also Apple's lowest share in China in the last three years. 

The situation is similar in Japan where Apple lost a lot of market share.In Australia the Android platform also was growing at a quicker pace than iOS.

We have already seen early reports that Samsung has overtaken Apple in smartphone sales in the first quarter of the year, but we are curious to see how Galaxy S8 sales will affect the overall market.

In either case, you can see the full stats for Android and iOS market share acrsoss different markets right below.

source: Kantar



1. SleeperOne

Posts: 370; Member since: Feb 25, 2017


12. ibend

Posts: 6747; Member since: Sep 30, 2014

iOS gain 3.7% in US market(population: 320million people) and lost 8.9% in China market(population: 1.3billion people)

28. marorun

Posts: 5029; Member since: Mar 30, 2015

Its also loosing big in europe.

34. Finalflash

Posts: 4063; Member since: Jul 23, 2013

In the end, the metric to which iFans have moved the goal posts to now is money, which is largely concentrated in the US. As long as Apple is making the most money, they'll have their justification for purchasing Apple products (logic isn't their thing). In the end, even that won't remain as is evident by Apple culling their hardware partners like Imagination and Dialog, to hang on to every last bit of margin they can.

39. AlikMalix unregistered

NO, you idiot, apple is making most money because they sell the most flagship phones.. Samsung may sell lots of phones but most of them are either cheap or midrange - there's not much profits there... WHAT ALL THAT MEANS, simpleton, when people want or can afford a flagship they would buy from Apple by a HUGE margin. Those that cant afford a flagship will buy a cheap/cheaper android device (statistically speaking)... Taking profits into account is to verify that those that want a flagship will more likely buy an iPhone - that means Apple makes best flagships for money according to consumer... what you and a herd of few nerds don't matter what you think - it only applies to you individually, just like everyone else... and everyone else buys an iPhone...

44. razmahtaz001

Posts: 501; Member since: May 11, 2013

AlikMalix>>> apple sells the most ios smartphones because there are no other ios oems LOL...and apple only sells two iphones a naturally, sales for two iphone in a year span will generate alot of sales...not rocket science LOL but its all good tho, im sure you're happy about apples profits LOL, while almost 90% of worldwide sales belongs to android LOL ...and when you say "everyone else buys an iphone"...u mean the 10% out of 100 of the worldwide sales right LOL...10% dont get me wrong, that 10% still equates to alot of cashflow...something ifans enjoy bringing up all the time

47. AlikMalix unregistered

My comment went right over your head: iOS is a direct competitor to all and any android phone - meaning that if android phones are "so much better" than iPhones then why are people purchasing more iPhones than other flagships from android such as samsung Note and Galaxy s-series, LG G-series, Googles own android phones and so on? Apples profits only make investors happy and currently I have my cash tied into real estate instead of stock - so that goes either way, please reread my post why "profits" (and units sold compared to competition at the same prices) is a metric that we use to explain that what the herd of apple haters say is absolutely not true because the market says apples flagships are better than android flagships! Going further by your comment, you have again proved that you missed the point or chose to ignore it - iPhones are sold at flagship prices only (Apple does not sell new devices at sub $250 price). Android market consists mainly of those cheap phones worldwide. As recently pointed out by several articles, samsungs most phones sold are the cheap versions not the Note and S-series that are directly competing with iPhones in the high end market - and that's where 90% of the profits are. Samsung does not profit much from the cheap phones - the only money makers are Note and S-series (by contrast to their other models). Deductive reasoning basically says - which ever company is profiting more is the company that sells more flagship phones - which tells you anf me that apple's profits from mobile sector = apples actually sells a lot more flagship than Samsung (samsung is probably 85% of android). Simply put (again) if consumers have the money for the latest and greatest or the best companies have to offer - they prefer the iPhone. But you're only lying to yourself if you're trying to spin it otherwise. That 10% you're referring to are flagship from Apple, how much of the android market share consist of flagship models? Thank you for reading.

48. AlikMalix unregistered

P.S. That 10% of iOS market share your keep referring to is actually 17% - that's pretty amazing considering it's ONE company facing competition from hundred of companies that also cater heavily to the cheap market consumer (where Apple does not at all). Adiditionally those same companies do not need to invest time and R&D into the operating system - which they get for free from google! Your same argument is working against you because (as you said) just two/three models selling only in highend segment are taking 17% of the sales from the rest hundreds and hundreds of new models released worldwide covering EVERY price segment. .

49. razmahtaz001

Posts: 501; Member since: May 11, 2013

alikmalix>>> thats the thing, android has many many choices,,,iphones two choices a year makes for obvious millions of sales for just two iphones your apple fans are stuck with buying a choice out of two phones. u think apple would still be milking cash from ifans if there where over dozens of ios oems? dont kid yourself LOL ios already had its legion of faithful followers that already owned apple had none. but android still rules. 17% is still nothing compared to android, but im sure you're happy about apples smartphone profits ;o)

50. ColinW

Posts: 413; Member since: Jun 04, 2014

There are many errors in your comment, but answer two question please. What models do you include as flagships from Apples range and which would you regard as mid and low end?

51. Rampage_Taco

Posts: 1109; Member since: Jan 17, 2017

I see what your saying in that Apple only sells Flagship devices at flagship prices which in turn allows them to profit the most compared to any Android OEM. However I think what Raz's point is that they only sell so much because there is no other iOS device on the market. Had apple allowed other companies to use their software like Google, apple Would be like Samsung is to Android, having to offer different classes of devices to compete with everyone. I have to disagree on your "iOS is a Direct Competitor to all and any android phone" comment because that's simply false. The iOS software is a direct competitor of Android, not the devices that power it. It wouldn't be fair to compare iPhone 7 with a Galaxy J7. Which brings me back to previous remarks, because only 1 company manufacturers a device for said software, they can then charge whatever they feel for the device and those who want the software are forced to buy the device. Then you make the statement: "Simply put (again) if consumers have the money for the latest and greatest or the best companies have to offer - they prefer the iPhone" which again I must disagree with because those with money simply don't just flock to iPhone, they can choose whichever device they so choose. if they prefer Android they have the Samsungs Note or S, LG's G or V, Google, even Moto Zs to choose from. However if that person likes the simple life of iOS they are forced to purchase the Apple Product

59. AlikMalix unregistered

First of all, I'm sorry about very long posts - I'm trying to argue with bunch of you guys at the same time. Thank you for reading. You guys have a big flaw in your logic - nobody is "forced" to buy anything!!!! People walk into bestbuy or carrier store and they see all the smartphones around them - they pick them up they play with them, they weigh the price and features and when it comes to flagship prices they choose either an iPhone or Samsung (the rest of flagship are just background noise in the market). And from articles recently samsung market share only has a fraction of its phones that are flagship - the rest are cheap ones (why are you ignoring that). If like you said, Apple has only 2/3 choices a year and they're so bad or so expensive - why aren't people buying the LG G6 right next to the device. Most of your app purchases stay with you when you switch - for example, if I'm bought IAP in clash of clansom iOS, installing the game on android and signing in - will allow you to continue and use the "gold" you purchased on that device - that goes for every game or AIP's in any app - I have signed into my apps from android phones and guess what it was active and all was there even though I purchased it from AppStore. If you referring to games and apps that aren't available on android - well that's androids problem isn't it? You still wouldn't have it if you were on android. And let's refer to the elephant in the room. If changing platforms is so damn difficult and you argue that iPhone users are "forced" to buy Apple products - why are millions switching from and to iOS every effing day? Iyou guys don't know people and you certainty don't know iOS - I'm a power user and android only has one feature that I don't on iPhones - s-pen!!!! But that's good for note taking - used both and I prefer to draw with Apple Pencil than s-pen (and so do many pro artists world wide). But I would like to have a built in stylus like the note - the rest of android feature offering is overhyped, will require several devices to at least do some of the features I Need or enjoy on iPhone. Why can't you guys realize that the reason iPhone is gaining in markets that are more wealthy is because when it comes to high prices a devices it's a better choice for more people than android. And don't make another argument - you guys are ignoring real market demand for highend devices and substituting it with your own personal needs and bias. If you want to continue this with me - your next post should at least show me flagship units sold from every android manufacturer (not the bulk of all devices) because the market share that android actually owns is primerly cheap market (according to recent articles) - this is a market that Apple simply ignores. Imagine if splenactually built cheap phones like the recent iPad - which is basically a revamped old iPad with some new spec details (litterally just like what most of android devices sold).

54. whatev

Posts: 2398; Member since: Oct 28, 2015

I agree with you, people with high income are willing to buy apple devices, I've always said that buying a smartphone, tablet or laptop is an investment that has to be done wisely, the people that has more money definitely know how to invest money and they apply that philosophy to every aspect of their lives, including electronic devices, and I don't mean that only rich people have iPhones, because nowadays almost "everyone" can have one, when some one has saved the money to buy a high end smartphone this person definitely will consider the iPhone among the possible options and is very likely that it would be the final choice considering many positive aspects that other smartphones wouldn't offer like the software support, customer support and the reselling price

53. Ronan

Posts: 51; Member since: Mar 21, 2017

What a stupid comment, coming from an insecure snob.

58. L0n3n1nja

Posts: 1583; Member since: Jul 12, 2016

Of course iPhones are cheaper to build than Samsungs flagship phones so priced the same Apple has more profit. Samsung also spends more on R&D than Apple. Apple makes a fortune because the put mid tier specs in their flagship phones and maximize profits following others rather than being a leader.

60. AlikMalix unregistered

@ Lon3n1nja Apple makes a fortune because it can kill another flagship with fraction of specs found on android. See, the difference between androidis tier specs and the amount of ram found in IPhone is: 1. iPhone memeory is best in class, and 2. It works faster than double that on android. It shouldn't matter if there's a hamster running incurcles inside a device - what matters is the performance - and guess what apples one hamster is faster and more agile than android 2 hamsters put together. If the device does what you need Better than another - why are we arguing? Your argument would only be valid if iPhones were laggy just like the mid tiered android devices. With that last iOS update we got my 64bit 5s preformed faster than some ltest flagship devices on android. Yes, I've checked, RR3 is one of my favorite games - and it's smoother on 5s than it is on s7.

61. HanoiBoi

Posts: 43; Member since: May 05, 2016

Technophobes such as soccer moms, teenage girls and middle-age American "gadget" men - basically idiots - are the main demo buying iPs in the US. iPs aren't really superior to Android flags, but Apple merely markets effectively to morons who want to look smart ;)

62. AlikMalix unregistered

Wow name-calling and insulting hundreds of millions of people to make your point? Nothing to counter my post? I'm sorry I wasted my time on you haters.

66. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

AlikMalix, if you need to argue with trolls show that you are not confident with your gadget choices. Apple's iPhone/iPad is premium priced every body knows that. For me its goes further, what am i buying in. If you are happy with iOS ecosystem than great, paid up and enjoy!! Please also excuse me or anyone else that has a different priority and needs from their productivity tools.

67. HanoiBoi

Posts: 43; Member since: May 05, 2016

Soccer moms, thugs, tween girls and other low-IQ technophobes are who drive iPhone sales in the US. Has nothing to do with quality and everything to do with marketing to simple-minded people with credit.

52. whatev

Posts: 2398; Member since: Oct 28, 2015

And apple is the bestselling non Chinese company in China :)

2. kiko007

Posts: 7520; Member since: Feb 17, 2016

It's no secret that the Chinese market is a fickle thing. With a bevy of potential cheaper offerings from Xiaomi, Meizu, Vivo, Oppo, etc, it's a wonder how Apple and Samsung have any market presence there at all.

11. justrt

Posts: 446; Member since: Jul 10, 2014

Huawei is actually killing it in China and in so many other places as well.

27. p51d007

Posts: 705; Member since: Nov 24, 2013

Had em both. Mate2, almost 3 years Mate8, almost 6 months What bugs me is a LOT of their phones don't have the correct LTE frequencies for the USA market (nor do a lot of Chinese phones).

45. razmahtaz001

Posts: 501; Member since: May 11, 2013

p51d007>>> usually end up getting HSPA+ speeds with them overseas smartphones, good enough but LTE is still king

24. Finalflash

Posts: 4063; Member since: Jul 23, 2013

If by fickle you mean logical than you're right. Like almost every other market in the world other than the US, Android phones just make more sense. The only thing the iPhone is ahead in is running single core javascript benchmarks or geekbench. Otherwise, you can get a better screen, camera, battery, build quality, aesthetics and ergonomics in like 10 other Android flagships.

37. fastfreddy123

Posts: 67; Member since: Mar 25, 2017

You do realize that Samsungs market share is growing by almost 10 percent in China and that Samsung has cheaper phones such as the A5 that would be very competitive with Oppo, Xiaomi,and Lenovo. Apple on the other hand doesnt. Apple is a fad like Starbucks eventually it will lose its glow.

3. HillaryClinton2020

Posts: 191; Member since: Feb 08, 2017

At least from this chart we know Americans are smarter and have higher education access than average Chinese.

5. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Aren't you Chinese mr. Snakebrain?


Posts: 2817; Member since: Oct 03, 2012

HillaryClinton2020, aka Vincent Liu, aka Snakeboy......please GTFO You always post crap! Dude or Woman get a life!

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