Apple closing in on Android says Nielsen

Apple closing in on Android says Nielsen
Thanks to the launch of the new Apple iPhone 4S during the fourth quarter, the three month period ending last month saw the iPhone pick up some market share from Google's open source OS. This is according to the latest figures released by Nielsen. While more than half of new smartphone buyers in the U.S. selecting an Android phone in Q4, the platform's market share dropped by 12% during the three months ending in December.

Strong demand for the Apple iPhone 4S following the launch of the latest iteration of the device allowed the handset to grab 44% of stateside smartphone sales in December, just 2% shy of the market share tallied by Android models. Whenever a new Apple iPhone model is launched, there is a rush to buy the device, even by smartphone newbs. For example, the percentage of buyers in the U.S. whom selected an Apple iPhone 4S over an Android or BlackBerry model doubled sequentially from the September quarter (when there was no new Apple iPhone model) to the December period which includes the unit's launch in October.

Apple's closing of the gap between itself and Android seems more impressive than one might think considering that there were few new features between the Apple iPhone 4 and the iPhone 4S. The A5 dual-core processor, 8MP camera and Siri are the most prominent changes between the two models. The figures suggest that Android's claimed 700,000 daily activations are not enough to run away from Apple. the gap might even close more when the Apple iPhone 5 is released. The latter is rumored to be redesigned and there is speculation that it will come to market with a 4 inch screen, a quad-core A6 processor and LTE connectivity. If this does pan out, the Apple iPhone 5 will bring the handset closer to an equal playing field with Android models, many of which already have screens over 4 inches and offer LTE connectivity.

source: Forbes

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23 Comments

1. Paden

Posts: 262; Member since: Jul 07, 2011

Oh boy. Here we go again. *braces for impact*

12. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

It seems to be a matter of flavor of the moment. FIrst an article gets posted about how WP is going to beat iOS. Now we have an article being posted about how iOS is going to unseat Android. I am waiting for an article to be posted saying that WP is going to beat Android. Whatever. Meanwhile Oracle is claiming that Google is banking $10 million/day from Android activations.

16. robinrisk unregistered

i Honestly dont think that those news are shocking at all. It is stating that iOS preference doubled over this quarter.Well, there is a new iPhone and 50 million customers in Sprint, that did not have access to the iPhone. However, the market share for SALES this quarter increased only 12%, which means that Android as well is having an incredible growth during the quarter. From a 28% regular SALES market share to a 44% SALES market share, it does seem obvious, and not that impressive.

17. G2Noobin

Posts: 81; Member since: Dec 17, 2011

Suuuper suck a$$! as an avid iphone hater.... i dislike it: Firstly: because people feel if they have an iphone that they won't smell while going to the bathroom And Secondly and Mainly: because customizations sucks shift+4 its just like the similarities between macs and pcs of the 90s. I tried my friends Mac book or wutever and i swear i had no clue what the green red yellow buttons did. Its sad to see people still ingnant to the toils of apple... NOT to mention ITUNES sucks Ashift+44 i feel like i'm going insane or in jail of sorts using an apple product.

18. trollface

Posts: 10; Member since: Jan 17, 2012

im with you there my bros got a iphone and the only thing he ever does is show it off like as if i actually care

2. Lucas777

Posts: 2137; Member since: Jan 06, 2011

this might be a bit of a stretch... i do think iphones gained a lot of marketshare because of the "free" 3gs and the reduced iphone 4.. i see a lot of people with 3gs'

3. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

Damn that iPhone. It's friggin' persistent.

4. manuell3g

Posts: 66; Member since: Aug 12, 2011

Are this figures only u.s based or worldwide?

7. sorcio46

Posts: 435; Member since: Jul 27, 2011

only US

5. DechyX

Posts: 156; Member since: May 16, 2011

So is this like market share as a whole or just sales in the 4th quarter.... cuz one would be impressive indeed while the later would just seem like the normal rollercoaster of sales.

6. Mozarrt

Posts: 301; Member since: Oct 08, 2011

Could the Lumia 710 actually be proving to be a hit with T-Mobile?

8. heyitzme

Posts: 87; Member since: Jan 03, 2011

That has nothing to do with this news report........

9. TKFox007

Posts: 303; Member since: Nov 02, 2010

I bet the next iPhone will have the same 3.5" screen, probably a little thinner, better battery life, faster processor, probably on a few more carriers... Oh and no LTE connectivity, they passed on it with the iPhone 4 for Verizon, they passed on it again with the 4S and they'll pass on it again with the next one to come out. We won't see an LTE iPhone until 2014 as the refresh of this years model that comes out next year won't have it either.

10. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

Totally agree

21. bigdawg23

Posts: 467; Member since: May 25, 2011

I will disagree with the NO LTE. Given when iPhone 5 launches both AT&T and VZW will have very large LTE Networks in place. I also think a 4" screen version is coming as well.

22. TKFox007

Posts: 303; Member since: Nov 02, 2010

Technically the iPhone 5 would be the iPhone 6, but because AT&T is just starting to roll out LTE, Apple may hold back on it until it's in more markets. 2007: iPhone - 1st gen, No 3G although it should of had it 2008: iPhone 3G - 2nd gen, 3G but no MMS or video recording, new form factor 2009: iPhone 3Gs - 3rd gen, MMS and video recording implemented, slightly better specs than it's predecessor 2010: iPhone 4 - 4th gen, Finally given multitasking, new form factor 2011: iPhone 4s - 5th gen, Finally given proper notifications, making it a full functioning smartphone, slightly better specs than it's predecessor, Siri added in 2012: iPhone 6 - 6th gen, New form factor, no LTE due to AT&T's slow roll out 2013: iPhone 6s - 7th gen, Slight better specs than it's predecessor, no LTE as it's not a major upgrade 2014: iPhone 8 - 8th gen, New form factor, LTE as it's more widely available That's been Apple's MO since the 3G and I don't see them planning on changing as they are very resistant to change

23. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

Totally agree couldn't have said it better

11. miltk

Posts: 1; Member since: Jan 19, 2012

i think it's the siri ads which are very well done. however my friend thinks siri is a bitch, and apparently only a few have read Woz's view that android's voice search is better.

13. xiobnb

Posts: 74; Member since: Nov 11, 2011

i think some are waiting for the 2012 ces new phone release!! like i am !!

14. RamyRamz69

Posts: 390; Member since: Dec 12, 2011

Urm okay whatever, I won't buy an iPhone unless they update their clumsy OS.

19. trollface

Posts: 10; Member since: Jan 17, 2012

update? thats putting it mildly abit they need a conplete makeover before i would even think about it also they should stop copying andriod especially when they sue for the same reasons

15. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

I don't think android is worried, it's gonna be a while before the ip5 is released and the 4s is pretty stale once you get over siri.

20. SamoaJoe

Posts: 10; Member since: Jan 07, 2012

I'm just waiting on Apple to release a good phone.

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