Apple brings out 3 new whimsical ads for the Apple iPhone 5, and one for the EarPods

Apple brings out 3 new whimsical ads for the Apple iPhone 5, and one for the EarPods
Ever since the launch of the original Apple iPhone, Apple has rolled out a timely new add campaign. Many feel that the very first series of spots were the best. Last year, with the incremental changes on the Apple iPhone 4S, Apple had to focus on Siri, which was one of the few changes to the device. This year, Apple has released three ads for the Apple iPhone 5 with another spot focused on the new Apple EarPods. While each spot does focus on a feature of the phone, they also are whimsical in nature.

When you think of some past ads for phones that showed nothing about how the phone works, you think about the commercials for the LG Dare. The ads for the old Verizon sold featurephone merely showed people in dangerous situation "daring" to touch the phone. What did standing on the ledge of a tall building have to do with the workings of a phone?

The four ads Apple has produced for the Apple iPhone 5 include one showing how your thumb can still swipe and reach most of the screen despite the increase in tjhe size of the display to 4 inches. Another spot cleverly shows the new panorama feature available on the phone's camera application. The next ad asks how something can get bigger and smaller at the same time. You'll have to see the ad to understand this puzzle. The last spot deals with the new Apple EarPods, which come in the box with the Apple iPhone 5. The message in that commercial is that ears aren't round, so why should regular ear buds be that shape.

Expect to see these ads in heavy rotation on network television just as the new fall television season premieres.

source: YouTube (1), (2), (3), (4) via AppleInsider







Related phones

iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)

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39 Comments

1. androidornothing

Posts: 143; Member since: Apr 26, 2012

Nice ads i like it. Cant lie. But too bad its for the iPhone.

17. bachelorrn0121

Posts: 57; Member since: Jul 13, 2012

You know why SG3 ads said that "Galaxy S III - Designed for humans" because it is not for the sh33p.. I think that is the indirect message from samsung.. I guess...

39. bayusuputra

Posts: 963; Member since: Feb 12, 2012

haha! just realised that..

2. adelta90

Posts: 63; Member since: Sep 14, 2012

laws of physics are general guidelines wow

22. tegradragon

Posts: 68; Member since: May 23, 2012

Take a piece of clay and roll it into a sphere. Now press it hard and roll it out flat. There, you have something bigger yet thinner.

29. 305Bucko

Posts: 506; Member since: Aug 07, 2011

u must be a genius. you should work for apple

3. Contreramanjaro

Posts: 153; Member since: Dec 04, 2011

I think those were pretty bad... for iPhone ads. I saw a poor attack on bigger screens, a panorama ad that took forever, an ad that hopes we forget that making a device taller increases the overall volume and therefor allows some volume to be reduced by making it thinner, and an ad for sony earbuds I bought in 2003. I always thought iPhone ads were brilliant, not these.

7. bobfreking55

Posts: 866; Member since: Jul 15, 2011

yup. i hate the attack on bigger screens.

18. Android

Posts: 21; Member since: Dec 04, 2010

I also hate the attack on big screens. Apple"s advertisement team believes that just because their audience have small hands, everyone deserves a 3 and 1/2 to 4 inch screen for a comfortable feel. My hands are big and I can use my Galaxy S3 just fine with one hand.

27. Aeires unregistered

Apple has always been against big screens, big being anything bigger than theirs.

23. E.N.

Posts: 2610; Member since: Jan 25, 2009

".... or a dazzling display of common sense" - I liked the double meaning / play on words. I thought it was well done. "an ad that hopes we forget that making a device taller increases the overall volume and therefor allows some volume to be reduced by making it thinner" - a lot of today's android phones are HUGE and most of them aren't thinner than the iPhone. Also, since those phones are huge, it should technically be a lot easier for them to pack in more/better hardware, yet (with the exception of NFC) iPhone 5 still manages to be a great device with one of the best screens, processors, cameras, etc despite being disadvantaged it not having as much "volume" to work with. Congrats, you just complimented the iPhone.

4. devildlm1

Posts: 71; Member since: Sep 12, 2012

i dunno. these ads are a little played out now. In comparison to the previous ones, I don't think these are as persuasive

6. devildlm1

Posts: 71; Member since: Sep 12, 2012

that thumb one just pissed me off. at first, according to apple, 3.5" was the perfect size for full thumb navigation and everything else is just too big. fans ate it up and used it as a defense for the tiny piece of crap. yet magically, 2 years later, through apples revolutionary research and development, your thumb can actually navigate a 4" screen...... -_-

8. whysoserious

Posts: 318; Member since: Jul 20, 2012

True. Maybe 10 years from now, if iPhone ends up with 12 inch long displays, iFans would still find it a perfect size. iFan logic - just genius.

38. jamrockjones

Posts: 345; Member since: Oct 26, 2011

Agreed. That's garbage. Who hold there phone like that hand was shaped anyway.

5. infernal88

Posts: 113; Member since: Jun 08, 2012

here is the small font in the end of each video : 1-sequence shortened . 2-also available on 4S 3-flyover in selceted cities & also on 4S , content from itunes . sequences shortened

9. Savage unregistered

Even the marketing department lost its touch. Only the panorama was useful to some degree but not much of a wow-factor. And considering the next two- I don't get what the thumb one is trying to say. Clearly the man's thumb doesn't go fully diagonal across the screen. And the physics one - Not good. Apple created magic defying Physics laws? Try harder. The earpods, I'm itching to try. But I got better headphones already-Sennheisser's.

10. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

i've never had a hard time understanding the ads that had nothing to do with the workings of the phone. they make the phone more interesting and encourage people to learn more about it then they could in a television ad spot.

11. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

these ads are cringingly dumb...

12. RapidCat

Posts: 351; Member since: Jun 12, 2012

No Genius ads for iPhone, or only for mac

13. ishan_heru

Posts: 2; Member since: Sep 22, 2012

I also have that grows bigger and smaller when required. :D Think Apple wants that to. :P laws of physics are general guidelines :)

14. Miquel_1987

Posts: 21; Member since: Jun 13, 2012

please correct Alan F: despite the increase in tjhe size of the display to 4 inches. :)

15. plyfulgentleman

Posts: 43; Member since: Jul 17, 2008

ARE YOU FRIGGIN KIDDIN ME... NUFF SAID

16. jibraihimi

Posts: 802; Member since: Nov 29, 2011

Finally Apple and Sir Johny Five figured it out that human ears are not round.................. Apple, many company were churning out lots of in ear headset for long time........

19. nwright94 unregistered

These ads were pretty pretentious :/

20. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

31. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

this guy is legitimately insane... i watched all of the videos. xD

32. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

indeed, he also destroyed galaxy s ii, he put an ice cream onto the screen

33. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

that's too much...what a waste of ice cream.

34. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

have you ever destroyed some gadgets ?

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