The Apple Watch adorns the next cover of Vogue China

The Apple Watch adorns the next cover of Vogue China
Last week, we told you about a cryptic tweet sent by Chinese fashion model Liu Wen. In the tweet, Wen hinted that she had been photographed with the Apple Watch prior to a more recent snapshot showing her wearing the timepiece. That led to speculation that the model had already filmed some upcoming commercials for the device. It also was another sign that Apple planned on promoting the fashion aspect of the watch just as much as it would promote the technology and connected features of the product.

As it turned out, Liu Wen's previous shoot with the watch was not a commercial after all. It was a cover shoot for Vogue China. Yes, that's right. The Apple Watch hasn't even been launched and already it merits the cover of an iconic fashion magazine (in China, anyway). While design has always been an Apple staple, the company has never totally given in to the fashion world before. Apple has tried to lure the fashionistas by allowing fashion bloggers to attend the unveiling of the Apple Watch. It also let the product be displayed in France during the country's fashion week. The tech titan reportedly gave Vogue China the first shot at doing a spread on the Watch, because of the country's openness in accepting new technology

While the Apple Watch itself won't be ready to purchase until next year, the Vogue China November issue should be out soon. On the cover, Liu Wen can be seen wearing the 18K gold edition Apple Watch. Inside the magazine, she is photographed wearing other versions of the watch. 

source: BusinessofFashion via MacRumors



1. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Has fashion gotten so bad that an ugly "iWatch" is now considered part of it? It looks like a design from a decade ago.

2. erikiksaz

Posts: 170; Member since: Apr 22, 2010

Be fair now, the iOS 6 look is only a couple years old =p

3. androtaku

Posts: 246; Member since: Dec 12, 2013

why don't u go fashion forum and give the same comment,see what happens there internet are full of wannabes like you,speaking like tech journalist,fashionist,judge,chip designers. market will speak for themselves

5. RebelwithoutaClue unregistered

If two big names in design, namely Jony Ive and Marc Newson work for a company that created a watch, surely it attracts the attention of fashion magazines, since watches are considered fashion. Doesn't mean they have to love it. It already has been criticised a lot by fashion icons.

4. samub

Posts: 34; Member since: Oct 01, 2014

i wonder how much they paid for this....

6. flipjzn

Posts: 257; Member since: Jun 22, 2012

It's a good move, in my opinion. Fashion industry is huge, the opinion of the fashionistas/bloggers affect a lot of people!

7. neurobiologist

Posts: 89; Member since: Nov 07, 2012

They spread their using the fashion, which is a tool to brainwash and to milk.

9. flipjzn

Posts: 257; Member since: Jun 22, 2012

Galaxy watch did that too but didn't work.

10. darkkjedii

Posts: 31324; Member since: Feb 05, 2011


8. smdpa

Posts: 25; Member since: Oct 06, 2014

Not surprised at all. Vogue chooses the best.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.