Apple and Huawei led the smartphone notch trend during the first half of 2018

Apple and Huawei lead the notched smartphone trend in the first half of 2018
Huawei P20 Pro and iPhone X

It may be one of the most controversial design trends in recent years but the popularity of the smartphone notch just continues to grow and, during the first six months of 2018, a total of 86.1 million notch-bearing smartphones were shipped.

According to Sigmaintell Consulting, this number equates to 14.25% of the total number of smartphones sold during the period and is expected to continue growing during the second half of the year with Apple most likely taking the lead. During the first half of the year, though, the brand sat in second place behind Huawei with a total of 20.7 million units of the iPhone X being sold. For comparison, Huawei managed to sell a total of 25.4 million notched devices, although this number includes multiple devices such as the Huawei P20 trio. Additionally, Oppo, Vivo, and Xiaomi also sold considerable amounts. In fact, according to the report, Samsung was the only brand among the top 5 global manufacturers to not launch any notch-bearing smartphones.

Looking into the coming months, Apple’s volume of notched smartphone shipments is expected to increase significantly thanks to the release of three new models. Likewise, Huawei will most likely receive a boost from its upcoming Mate 20, Mate 20 Pro, and Mate 20 Lite, as well as any other mid-range offerings it chooses to launch. In the case of Samsung, though, the brand is expected to continue pushing its Infinity Display design, thus avoiding any kind of notch for the foreseeable future.

source: Sigmaintell Consulting via: DigiTimes

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