Apple and Huawei led the smartphone notch trend during the first half of 2018

Apple and Huawei led the smartphone notch trend during the first half of 2018
Huawei P20 Pro and iPhone X

It may be one of the most controversial design trends in recent years but the popularity of the smartphone notch just continues to grow and, during the first six months of 2018, a total of 86.1 million notch-bearing smartphones were shipped.

According to Sigmaintell Consulting, this number equates to 14.25% of the total number of smartphones sold during the period and is expected to continue growing during the second half of the year with Apple most likely taking the lead. During the first half of the year, though, the brand sat in second place behind Huawei with a total of 20.7 million units of the iPhone X being sold. For comparison, Huawei managed to sell a total of 25.4 million notched devices, although this number includes multiple devices such as the Huawei P20 trio. Additionally, Oppo, Vivo, and Xiaomi also sold considerable amounts. In fact, according to the report, Samsung was the only brand among the top 5 global manufacturers to not launch any notch-bearing smartphones.

Looking into the coming months, Appleā€™s volume of notched smartphone shipments is expected to increase significantly thanks to the release of three new models. Likewise, Huawei will most likely receive a boost from its upcoming Mate 20, Mate 20 Pro, and Mate 20 Lite, as well as any other mid-range offerings it chooses to launch. In the case of Samsung, though, the brand is expected to continue pushing its Infinity Display design, thus avoiding any kind of notch for the foreseeable future.

source: Sigmaintell Consulting via: DigiTimes



3. mahima

Posts: 743; Member since: Nov 20, 2014

stupid notch

12. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

Ugly notch

4. cmdacos

Posts: 4325; Member since: Nov 01, 2016

14.25% of people cant have full screen viewing. Shame that people allow common sense design to go out the window. Apple is having a good laugh on what they can get away with not only on their users but on the uninspired Chinese OEMs as well.

5. midan

Posts: 3121; Member since: Oct 09, 2017

9 months later i have zero problem with notch, it never hide anything important, that's why we have safe area behind the notch.

6. cmdacos

Posts: 4325; Member since: Nov 01, 2016

You would have zero problem with half your screen covered. Your opinion means zero... People get used to the unibrow eclipse, sure. Doesn't mean it's good design or created any value.

7. midan

Posts: 3121; Member since: Oct 09, 2017

Well i actually own a device with notch, how about you? ;) i don't think i need to say more. And Yes it has value, giving bigger screen in smaller overall size.

9. Arthurhkt

Posts: 727; Member since: Apr 19, 2012

I am honestly amaze how Huawei manage to get into top player category, I tried the P9 and seriously found nothing truly unique make me wanted to stay with it, especially EMUI which neither customizable as Samsung Experience or MIUI, yet wasn't as lite as Pure Android. Still, kudos to them.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.