Apple CEO Tim Cook speaks about iPhone prospects and the significance of iPad

Apple CEO Tim Cook speaks about iPhone prospects and the significance of iPad
Apple chief executive Tim Cook spoke at the Goldman Sachs Technology conference yesterday, and as always he had a few interesting thoughts to share about the industry, rivals and the unique position of Apple.

It didn’t go without a couple of zingers aimed at Android of course as Cook was quick to point out Apple is the only company revealing actual sales data for its devices.

But the Apple CEO also spoke about the opening in smartphones, the superstar team of Apple executive and Apple’s commitment to deliver only great products.

We’ve highlighted 5 key points from the presentation, so take a look.

On iOS vs Android



On smartphones



On the Apple team



On the Apple philosophy


On iPads


Hit the source link below to learn see Tim Cook speak about all those things in much greater detail.

source: Apple

FEATURED VIDEO

23 Comments

1. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Tim can be excused for being a bit biased. Time for iOS to update its UI.

3. wendygarett unregistered

But cook says the future, will never show magic to us, just gave us the great experience :)

10. imsickwithsmartphone

Posts: 153; Member since: Jan 28, 2013

lol... another marketing gimmick XD

2. rusticguy

Posts: 2828; Member since: Aug 11, 2012

CEOs have to do all the talking when it comes to other OS ... on Android front market share does the talking most of the time ... PR team working overtime :)

4. -box-

Posts: 3991; Member since: Jan 04, 2012

Wow, he's nuts... Ive is a blatant plagiarist of Dieter Rams, apple reveals its sales figures but not specifically (model, new vs refurb vs return vs customer exchange), and apple hasn't released a "great product" any time in recent memory.

5. TheLibertine

Posts: 484; Member since: Jan 15, 2012

You cannot really deny Cook and Apple in general being great at positioning themselves and marketing. But the truth is, they are starting to fall behind in what they call "experience", as Android has grown to deliver both that and freedom at more or less reasonable price points.

6. neutralguy

Posts: 1152; Member since: Apr 30, 2012

don't brag iPad. It will come to a point that people will eventually realize that it's nothing but an entertainment product. It can never replace PCs. All the people I know who owns an iPad gets bored after a month or two of usage. Main reason? Because, I guess, there's nothing to do with it but just play games and surf the web or simple other tasks. With the advancement of laptops becoming hybrids(laptop to tablet vice versa), I can see the replacement of iPads soon.

13. darkkjedii

Posts: 31240; Member since: Feb 05, 2011

The iPad was never meant to replace pc's. it's meant for entertainment and certain basic computer functions in an extremely portable package. The iPad functions as advertised, and that's one of the many reasons millions including myself absolutely love our iPads. Also laptops sales ate slowly declining not increasing. What's increasing? iPad sales... People love this thing bro, u should do yourself a huge favor and invest n one.

15. rusticguy

Posts: 2828; Member since: Aug 11, 2012

For developers like us this is useless junk. Honestly i prefer a nexus size phone and a notebook over any of Tablets. Even netbooks are better.

17. neutralguy

Posts: 1152; Member since: Apr 30, 2012

my brother have one. and I used to play with it all day and a couple of days with it, I got bored. Sorry but I don't see the need to have an iPad. I rather have surface pro. I really need a laptop for school works and many more that iPad can't easily replace. It's a great gaming device but it will never ever satisfy me for a longer period of time.

18. neutralguy

Posts: 1152; Member since: Apr 30, 2012

Also, Tim, please don't you ever, never ever again, say these sentences: "Customers want a great experience. They want that 'aha moment when they use a product. Companies deliver specifications when they can't deliver the experience." ever again. Last time I checked, people got tired of the experience you've been giving them thru your products for the last 6 years. Yeah true, I can probably agree with you that the first time you hold apple products, those 'aha moments are there. But times changed. These 'aha moments can now also be seen from people with their new gadgets. Also, in terms of specifications? You're doing it before. You've just stopped because you can't compete anymore with other phone's specification. Yup, you've marketed your specs on the past iPhones, only on the iPhone 5 where it changed.

20. quakan

Posts: 1418; Member since: Mar 02, 2011

I believe that goes for all tablets, not just the iPad. I can't see myself replacing my MBP with a tablet...ever.

7. gmracer1

Posts: 646; Member since: Dec 28, 2012

I just hurled all over my screen. Thanks.

8. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Is Tim suggesting that he's going to make the mobile market share to be 100% comprised with iPhones? He'd better be dreaming!

9. universal_galaxy

Posts: 2; Member since: Feb 11, 2013

" on Black Friday the product there was the most online shopping done on was an iPad". Thank you! For your information there is a world outside United States Of America where people buy smartphones and tablets which account for sales,..

11. Slammer

Posts: 1515; Member since: Jun 03, 2010

Tim is being extremely vague while lying through his teeth. Trying to keep the element of surprise is getting old in Apple's itinerary. Any corporation that doesn't keep track of what marketshare, is just plain idiotic. This is why they are going to slowly fail all over again. They don't care about features and always schlep the "quality products" card. Has not Apple always made quality products yet faced bankrtuptcy? I've said it many times and I will say it again. This generation needs to wake up and sniff the coffee. Tim has admitted here that they don't worry about features. They only worry about quality. Does this mean Apple does not have what it takes to make a quality, all inclusive feature rich product? Or is it they don't want to because they don't have to? John B.

12. darkkjedii

Posts: 31240; Member since: Feb 05, 2011

Lets rock in 2013 apple.

16. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Fall like a rock you mean :)

19. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Yeah, i agree... Apple and you go way back. Still the same :D

14. piyath

Posts: 2445; Member since: Mar 23, 2012

enough talks Tim. ios should be developed..

21. ilia1986 unregistered

We want to make a great product. And sue everyone else who does better. Oh yeah.

22. jroc74

Posts: 6023; Member since: Dec 30, 2010

Another site posted more of what he said. This is interesting from the clip: "For Apple, innovation is embedded in the culture. "Innovation is strong as ever and in the DNA of the company," said Cook. "Apple is the center of innovation." He added there's no set formula for innovation and if there were one companies with a lot of cash would acquire it. Innovation is about skills and leadership. "Apple has skills in software, hardware and services. The model that grew the PC industry where companies specialized. That model is not working for what consumers want today," said Cook. "Consumers want this elegant experience." The real magic happens at the integration of hardware, software and services. "I think we're unrivaled in that," said Cook." Well....for starters....didnt Apple buy Finger Works? Siri? Google bought Android, bought bits n pieces of Google Now, other companies and products too. Didnt Apple strike a deal with Xerox......? Ok...I get what he's saying that there is no one formula for innovation. But...innovation can be bought. This part is kinda odd: "Apple has skills in software, hardware and services. The model that grew the PC industry where companies specialized. That model is not working for what consumers want today," said Cook. "Consumers want this elegant experience." The real magic happens at the integration of hardware, software and services. "I think we're unrivaled in that," Tablets are on the rise...but the PC market is far from dead. Consumers want this elegant experience.....well if thats the case....wouldnt Apple be leading in market share? Or ...one could take that to say Android is also considered an elegant experience...according to what Cook said.... And last time I checked....Macs are still near the bottom in market share for desktop PC's.

23. jsdechavez

Posts: 804; Member since: Jul 20, 2012

He's right. The market for tablets could triple or quadruple in the next few years...but considering the dated UI, will Apple still lead?

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