Apple CEO Tim Cook reacts to Donald Trump's election


The stunning results of the 2016 US Presidential elections have sent tech companies stocks down with some losing more than others, and it's interesting to see how these companies react to the news of a Donald Trump presidency.

It's particularly interesting to see the reaction of the US and world's biggest tech company, Apple, makers of the iPhone. Not only because of its sheer size, but also because it is the only company that has an openly gay man as its chief executive officer and because of its solid track record in respecting LGBT rights.

Donald Trump, on the other hand, is in many ways a defender of more traditional values, and while nobody expects any radical changes in US policies towards people of different color, religion and sexual orientation, it's a fact that Trump has spoken against some of these minorities. Not only this, Trump has also called Apple to unlock the phone of the San Bernardino shooter despite the fact that this has the real potential to compromise the security for all of its iPhone users, and he's also called for Apple to move manufacturing to the United States.

Apple CEO Tim Cook sent a cool and short notice to all Apple employees, calling all to move forward and be assured that Apple will stand by its North Star. Here's the full text of Cook's email:


source: Buzzfeed

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56 Comments

2. phonehome

Posts: 812; Member since: Dec 19, 2014

Seems as a neutral statement as one could make. Which of course is smart as not to piss off a chunk of loyal customers.

5. miketer

Posts: 527; Member since: Apr 02, 2015

It's more than keeping away from the Trump wrath than a neutral statement. After all, 35% tax is on the cards.

27. patrioticwarrior

Posts: 134; Member since: Nov 09, 2016

lol well said

33. talon95

Posts: 1000; Member since: Jul 31, 2012

They should be quite excited at the prospect of bringing back their billions from offshore at the proposed 10% tax rate.

3. SmartPhoneMobiles

Posts: 188; Member since: Oct 16, 2016

I really don't understand how can americans praise this company when apple took all jobs from usa and only gives jobs for selected ppl.. And ppl thanking them.. How stupid naive.. Not only this pathetic company but many others in usa.. In reality it is all businesses destroying country.. Who else..

4. maherk

Posts: 6939; Member since: Feb 10, 2012

People don't care that much about how you run your business as long as they are satisfied with your product, and I am one of those people.

6. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

Ditto bro.

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

That a terrible thing to agree on. You actually should care. But that's whybTrump is in office, because our people don't care and they allows and idiot who doesn't even like you or me, decide our fate. After the 15M jobs Obama help created, after unemployment drop to 4.9%, the lowest it's been in 30 years, you hope Trumps bad decisions don't ruin that. Because if it does, you could lose your job and you won't be buying any shiny toys. See I never have to worry. I work for me. I work in an industry that isn't affect by who is in office. But even though I may not get directly affected. I do indirectly and I don't want to see anyone suffer at the hands of idiots. Our people suffer enough. Just because you arent in position to prevent it, doesn't mean you should care.

17. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Techie, you've just earned my respect...!!! I thought you were more of a Trump Supporter ''type of delusional guy'' but your views about politics seems pretty logical and neutral, which (I'm afraid) is in stark contrast of your 'aggressive' opinion(s) about smartphones and technology... Anyhow, The ol' tree is pleased...! G'Day!

18. maherk

Posts: 6939; Member since: Feb 10, 2012

"They are no worse than the idiot who purposely left a phone in his car hoping it would catch on fire. ***Him and his family should have been in it so they could all die***." http://www.phonearena.com/news/Canadian-couple-abroad-had-to-destroy-their-Note-7-phones-to-get-home-files-class-action-lawsuit-against-Samsung_id87570/comments?post=1553312#post_1553312 Nothing more terrible and disgusting for someone to say than what you said yesterday. This is your comment yesterday, wishing someone and HIS FAMILY to die simply because you believe he was trying to scam Samsung, which no one is sure or not if this was really the case. Day by day, you prove what a disgusting and sad person you are, because this isn't the 1st time you wished on someone, solely because you feel insecure everytime someone attacks Samsung.

23. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

Damn bro, he lost all my respect with that post.

45. sgtdisturbed47

Posts: 969; Member since: Feb 02, 2012

Anyone that takes advice or listens to him is wasting their time anyway. A weird psycho making statements about wishing people would burn to death in a fire doesn't deserve the attention.

60. epdm2be

Posts: 824; Member since: Apr 20, 2012

He didn't wish they would die. He wrote they "should" IF... You should read the whole message and put it in its proper context. The final statement is: 1) That people should respect the value of life. he also correctly state: 2) And that people have no excuse to ignore the dangers of using a Note 7. Especially since they have been warned by every publishing means possible. 3) that he suspect this gentleman for blackmailing Samsung. The least we can do as consumers is to play a fair game even if companies don't. People should stop using particular sentences in posts to ridicule someone. Because the final message is important not some individual sentence.

30. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Okay, I take back my words... This was indeed not only foolish but also horrible... No man, who claims to be human and full of humanity, can say such thing to someone... Why we're still in our primitive stage, I sometimes wonder... Why we long to thrive on hatred, racism and fascism instead of love and mercy...? This mean one thing, THE END OF DAYS... I wish I wasn't alive to see and witness all this... Well, Oh well...

31. kiko007

Posts: 7500; Member since: Feb 17, 2016

He told me to get struck by lightning not a week ago........his writing style/ demeanor are very telling. Say what you will about me and my likes, but I've never wished death on someone over a f**king phone company. Techie, and I'm being serious dude, seek aid. There are psychiatric wards all over the country that'll here you out and show you how to deal with inanimate attachment issues. Help them help yourself......

32. maherk

Posts: 6939; Member since: Feb 10, 2012

I know bro, that's why I told you not to compare yourself to him. We disagree when it comes to tech, but I never questioned you as a person. It's not the 1st time I ve seen him wish bad on someone, and surely it won't be the last time. And although I don't buy his lies and that he is a old man, a father, and a husband, I would be terrified if he was indeed all this, because it's scary for his family that a man can lose his mind and heart over silly stuff like a smartphone or company. I believe he is nothing more than a high school kid, and I pray that this is the case.

39. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

I don't know what Samsung have done to him so he act this way. He needs therapy.

61. epdm2be

Posts: 824; Member since: Apr 20, 2012

It's clear that not everyone is diplomatic. That doesn't mean that he or she is a bad person, does it? Or do we really have to walk on eggshells in here?

42. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

TechieXP is a hypocrite, have been saying that since day one. Glad now someone have prove that he is.

21. mcdanielvzw

Posts: 51; Member since: Nov 10, 2016

Stupid comments like "Obama cut unemployment" irritate the heck out of me. Do you realize that one way these jobs were "made" was to cut hours of existing workers, making some of them get a 2nd job just to survive? Ask workers at retailers such as Home Depot, they will tell you their hours were cut to A) allow for more employees to be hired so the company looks better for "reducing unemployment" and B) to cut down on the benefits they were paid, because they are no longer full time and are now part time.

25. tedkord

Posts: 17410; Member since: Jun 17, 2009

Yet, incomes rose during the period as unemployment went down. Look, the whole cutting hours to avoid paying benefits (and overtime) isn't a new phenomenon, it was going on long before Obama took office. There's one test - are we better ouch now than we were when he took office. The inescapable answer is yes. I never voted for him, I don't agree with a lot of his policies, but I have to be honest.

50. marorun

Posts: 5029; Member since: Mar 30, 2015

incomes always rise because its usually ( not all the time ) follow the cost of life thats is also increasing. In some place in USA you are right thing improved. In other less populous place its the other way around.

53. 14545

Posts: 1835; Member since: Nov 22, 2011

A) income didn't keep pace with inflation, and is still trending down. B) the employment numbers are bs because of all the people that are no longer counted in the tally as "looking for employment". Feel free to look into this sometime. I didn't vote for the POTUS because neither was worthy of my vote, but these claims are flat wrong. Real wages did not increase, and real employment has decreased but us far above the lowest post war numbers in history. Even Bush had higher real employment. Not an endorsement, just a statement.

24. darkkjedii

Posts: 31289; Member since: Feb 05, 2011

After reading post 30 in that link Maher supplied, I've lost all respect for you. Ignore my posts from here on out.

11. Dr.Phil

Posts: 2432; Member since: Feb 14, 2011

This is a very true statement. While people like to point out the horrible working conditions at the Foxconn factory that makes the iPhone, the iPhone is still being bought up by the millions. Our desire to own a product seemingly outweighs our dissenting opinions on how the company creates said product.

12. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yep and that's the problems. If all those factories were here in the USA, the middle class would suffer less or have an option for a end job and benefits. But all they care about is profits, because stupid people and fanboys encourage companies to make to much money. Cook isn't saying anything because he knows Trump isn't going to make him bro g his money where so it can be taxed. He knows Trump will help them.all.dodge taxes as he does. Yea all these factories in poor countries, isn't helping those poor countries at all.

43. mrochester

Posts: 1020; Member since: Aug 17, 2014

China definitely need to enact more stringent worker protection laws. It will mean costs go up for us though.

13. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You have no idea how bad it is, to be paid roughly $10 per day. Some who even work almost a full 24 hours, will take home less an $300 for a month of work. But that's ok as long as you get your shiny toys. If it wasn't for labor laws, that protect us from that, people in the USA would be . But you won't understand, you are even from here.

48. marorun

Posts: 5029; Member since: Mar 30, 2015

Other have principle at least toward company created in there own country. Quality product is one thing. Cheating all the system to make as much as possible is another. I dont care of oversea company personally but if in Canada Bombardier started acting like apple i would certainly dont support them.

7. LanjaKodaka

Posts: 219; Member since: Sep 27, 2016

Those americans voted a character less idiot with no political experience except talking blah-blah-blah. When they themselves are idiots, it is extremely likely for idiots to vote for an idiot(To trump and his voters only). R1P USA

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