SEOUL, Mar. 29 ― Jason Statham, the popular high-flying, high-octane star of action movies such The Transporter and The Expendables
series, will star in LG Electronics’ latest TV spot for its
revolutionary G5 modular smartphone. Fredrik Bond, the creative,
passionate filmmaker who has directed many global campaigns for
well-known multinational brands, will be behind the camera.
newest commercial will highlight the fun and playful experiences
possible with the G5 and its versatile Modular Type design. With
the ability to attach various companion devices and transform the
smartphone into an easy-grip camera or a Hi-Fi audio system, the G5 is
perfect for anyone who appreciates great technology and innovation that
on location in Los Angeles with creative agency partner Energy BBDO,
the commercial will portray Jason Statham experiencing the G5 in exciting and fun ways. Every character in the commercial is portrayed by Mr. Statham, an amusing mise-en-scene consistent with the G5’s Life’s Good when you Play More tagline.
think the concept that LG is putting forward with the G5 and its
modular design is going to catch on with consumers,” said Jason Statham.
“I enjoyed partnering with LG and working on this commercial, so I hope
that shows through in the final piece.”
its unveiling at MWC, we’ve heard from many who say they’ve been
waiting for a phone like the G5,” said Chris Yie, vice president and
head of marketing communications for LG Mobile Communications Company.
“With the G5, our intention is to show how smartphones can go beyond
just being a communication device and deliver a playful mobile
experience that can enrich our lives.”
The commercial will be shown worldwide in key markets including North America, Latin America, Europe and East Asia and posted to LG Mobile’s Facebook page (www.facebook.com/LGMobile) starting April 1 (Korea Standard Time).
# # #
About LG Electronics Mobile Communications Company
Electronics Mobile Communications Company is a global leader and trend
setter in the mobile and wearable industry with breakthrough
technologies and innovative designs. By continually developing highly
competitive core technologies in the areas of display, battery, camera
optics and LTE technology, LG creates handsets and wearables that fit
the lifestyles of a wide range of people all over the world. While
helping to enhance the mobile user experience by incorporating unique,
sophisticated designs and intuitive UX features, LG is also committed to
guiding consumers into the era of convergence and Internet of Things,
maximizing inter-device connectivity between a wide range of
smartphones, tablets, wearables, home and portable electronics products.
For more information, please visit www.LG.com.
LG Electronics, Inc.
+822 3777 3653