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Antihero regular Jason Statham to star in first LG G5 TV commercials, teasers already online

By Chris P.

Updated: Mar 29, 2016, 4:08 AM

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Antihero regular Jason Statham to star in first LG G5 TV commercials, teasers already online

Apple had Selena Gomez and the Cookie Monster. HTC had Robert Downey Jr. and Gary Oldman. Sony had that James Bond thing, and Samsung is bullish on Lil Wayne. Pushing consumer products with some help from celebs is nothing new—it's just one more way the advertising industry goes about its goal of convincing you to buy stuff. And with LG's flagship phone, the G5, just three days away from hitting the market, you can bet the South Korean company's marketing machine is ready to flirt.

After booking Joseph Gordon-Levitt to promote the V10, LG is this time around turning to antihero regular Jason Statham—a veteran of a number of action classics such as Lock, Stock and Two Smoking Barrels, Snatch, and The Italian Job. Instead of his typical, high-octane scenes, however, you can expect Statham to, once again (Spy), go for a more lighthearted role, consistent with LG's "Play More" campaign around the G5 and its "Friends" accessories.

The TV spot will be broadcast for the first time on April 1st in key worldwide markets for LG, including North and Latin America, Europe, and East Asia. Two teasers hinting at Statham's involvement in the project have already been made public on LG Mobile's official YouTube channel and both are available for viewing below.

LG TAPS POPULAR JASON STATHAM

TO STAR IN FIRST TV COMMERCIAL FOR G5

Director Fredrik Bond to Direct Spot Starring Statham

Highlighting the Playful Capabilities of LG G5 and Friends

SEOUL, Mar. 29 ― Jason Statham, the popular high-flying, high-octane star of action movies such The Transporter and The Expendables series, will star in LG Electronics’ latest TV spot for its revolutionary G5 modular smartphone. Fredrik Bond, the creative, passionate filmmaker who has directed many global campaigns for well-known multinational brands, will be behind the camera.

LG’s newest commercial will highlight the fun and playful experiences possible with the G5 and its versatile Modular Type design. With the ability to attach various companion devices and transform the smartphone into an easy-grip camera or a Hi-Fi audio system, the G5 is perfect for anyone who appreciates great technology and innovation that improve lives.

Produced on location in Los Angeles with creative agency partner Energy BBDO, the commercial will portray Jason Statham experiencing the G5 in exciting and fun ways. Every character in the commercial is portrayed by Mr. Statham, an amusing mise-en-scene consistent with the G5’s Life’s Good when you Play More tagline.

“I think the concept that LG is putting forward with the G5 and its modular design is going to catch on with consumers,” said Jason Statham. “I enjoyed partnering with LG and working on this commercial, so I hope that shows through in the final piece.”

“Since its unveiling at MWC, we’ve heard from many who say they’ve been waiting for a phone like the G5,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “With the G5, our intention is to show how smartphones can go beyond just being a communication device and deliver a playful mobile experience that can enrich our lives.”

The commercial will be shown worldwide in key markets including North America, Latin America, Europe and East Asia and posted to LG Mobile’s Facebook page (www.facebook.com/LGMobile) starting April 1 (Korea Standard Time).

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About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.

Media Contact:

LG Electronics, Inc.

Kyoo Im

+822 3777 3653

seungkyoo.im@lge.com

www.LGnewsroom.com

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Chris Panayotov is a former mobile tech reviewer of phones, tablets and wearables at PhoneArena. However, his contribution to PhoneArena content includes not just reviews, but all kinds of regular and experimental features, such as news stories, buying guides, and an exclusive column on the most notable phones out of Asia.